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Making the move from MQLs to MQA's? We've got the toolkit to help make it happen!
The Revenue Blindspot: 81% of B2B buying committees select vendors while your teams are still debating what counts as a "qualified lead", or in other words, before they’ve ever talked to anyone in sales! 🤦♀️ This isn't just a measurement problem. It's an organizational disconnect costing you pipeline and revenue. We've…
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Revenue Team Therapy - A True Story of Sales and Marketing Alignment
A True Story of Sales and Marketing Alignment For insights from some of the brightest minds in the world of revenue, check out the Revenue Makers podcast and subscribe wherever you get your podcasts. Achieving a tight-knit alignment between sales and marketing truly is the foundation for revenue success. Yet, for many…
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ABM 1:1 questions around target account to sales leadership?
What kind of questions around high-value account to ask Sales leaders to execute 1:1 campaign? And what are the best practices to lauch 1:1 ABM campaign for SaaS product? What is the best way to align with your sales leadership to achieve 1:1 ABM program success in acclerating deal?
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How Marketing Ops at 6sense supports our Revenue Operating Model
Hi 👋 fellow Rev Heads!! At 6sense, our revenue operating model is the foundation for how we leverage our data, tech and process. We follow a 5-step approach to fully align our revenue team. It starts with (1) selecting the best accounts, and then (2) knowing about them. Next, it's important to (3) engage the right way with…
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Sales & ABX Alignment Ideas
Hello friends! I am working on continuous alignment of our ABX strategy with our Sales leaders. I have two bi-weekly calls — one for NORAM and one for EMEA Sales leaders. Most of the time I have strong attendance, but they are pretty quiet on the call. I cover the following topics: current and upcoming ABX campaigns…
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Something new for your Spotify Wrapped...
🚨If you haven't heard the news, @Saima and @Adam Kaiser launched a new podcast: Revenue Makers. 🤯 Bottom line, there’s so much noise when it comes to marketing and sales strategies, and it can be hard to differentiate between the junk and what will actually drive impact. Saima and Adam are here to help make sense of the…
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🎥 Customer Story Hour recap ft. Comet ML - marketing and sales alignment
Hey, RevHeads! Our October Customer Story Hour featured Neal Gupta, Head of Sales Dev, and Michelle Stunkard, Head of Marketing Analytics at Comet ML. Together, Michelle and Neal dove deep into: Mitigating go-to-market and company cultural challenges before implementing 6sense Ensuring Sales adoption of 6sense Using 6sense…
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6sense Increases FullStory’s Net-New Opportunities by 27% in One Quarter
FullStory, a digital experience management platform, transformed their 'spray-and-pray' account-based marketing approach into a highly personalized go-to-market strategy with 6sense. 🙏 In our recently published case study, you'll learn how FullStory uses 6sense to: Increase Average Contract Value (ACV) by 48% Increase…
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🎥 Customer Story Hour recap ft. Clari - display ads, measuring success, alignment
Our May 2023 Customer Story Hour featured Clari's @Tyler Pleiss (Senior Marketing Manager) and Derek Antti (Revenue Development Manager). Tyler and Derek dove deep on a variety of topics, including: How 6sense helps evolve their GTM strategy How 6sense Display Ads revived closed-lost accounts How they measure success using…
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🎥 Customer Story Hour recap ft. Dell Technologies - alignment, measuring impact
The February 2023 Customer Story Hour featured @Steve Hayman, Global CRM Consultant at Dell Technologies! Steve dove deep into his 6sense experience, with topics including: Leveraging the 6sense community How sales and marketing use 6sense data 6sense's global impact Watch the recording here: The Customer Story Hour is a…