How 6sense Empowers Eckoh to Go Global with Confidence🌍
Eckoh, a leader in secure customer engagement, needed help identifying accounts in-market to buy. Using 6sense intent and ICP data, Eckoh discovered the market was ripe for global expansion.
@Ruth Oakey, Global Marketing Director, says:
“It’s changed our perspective as an organization in terms of the geographical markets we serve. 6sense confirmed that the creation of a global market and global commercial team function was the right thing to do.”
6sense has helped Eckoh:
- Achieve all of annual marketing generated pipeline target in just over six months
- Accurately identify where the “next opportunities” are coming from with 77.4% of opportunities sourced from accounts 6sense identified as in-market to buy
Read the full use case here: