Benchmarks

Hello 6sense community, I’m hoping to compare our ad performance metrics against industry peers who are also targeting hospitals and health systems. We primarily run banner ads (static display) focused on C-suite leaders across the U.S. healthcare industry. Would anyone in the same boat be willing to share their current…

Below are CTR benchmarks by ad type, based on 6sense data for 2023 campaigns: About 6sense Campaign Benchmarks We’re showing ranges to account for variability based on a range of factors. CTR shows some variability across ad types. Animated HTML5 ads and dynamic HTML5 ads can show slightly lower CTR than banner ads.…

This just in: We identified the top 10% of 6sense customers who had the highest 6QAs Worked rates and then compared their opportunity performance against the 6sense customer average. The results are striking: 40% faster engagement on newly qualified 6QAs compared to the average 2.5x higher 6QA to Opportunity Rate than the…

Hi all, A couple of months ago, we announced the publication of the Three Principles of Modern Marketing. We're resurfacing this resource for our Wednesday Wisdom read today, as the three principles are central to our two most recently published benchmark reports. The 2024 B2B Marketing Attribution and Contribution…

Display Campaign KPIs When it comes to benchmarking 6sense display advertising, it is recommended that you focus on building your own benchmarks based on your organization's unique market, spend strategy, brand power and content. Giving general benchmarks is difficult since strategic approaches vary and can be impacted by…

We've talked before about our BDR Support Index. It's a measure made up from 4 items in our BDR survey. The questions measure: 1. Do I know what's expected of me? 2. Do I believe I can do what's expected of me? 3. Does leadership think my role matters to the business? 4. Do I think my role will help me get where I want to…

Hello everyone, Has anyone developed benchmarks for Account Analytics within Advertising for 1:Few or 1:Many campaigns? Thanks!

Our May 2023 Customer Story Hour featured Clari's @Tyler Pleiss (Senior Marketing Manager) and Derek Antti (Revenue Development Manager). Tyler and Derek dove deep on a variety of topics, including: How 6sense helps evolve their GTM strategy How 6sense Display Ads revived closed-lost accounts How they measure success using…

Hi all - In our CMO compensation survey from last year, we found compensation parity between men and women marketing leaders. That was really cool. Now we want to know about all marketers and how you're being paid. As always, we'll share the results back with you, and there's a little something from Uber eats for doing the…

We often get the question: "Can you tell me how much I should budget for media to spend per account?" As there are so many factors involved – key objectives/goals, your product, industry, go to market motions, and campaign strategy all have a huge impact on your spend. We recommend thinking about how you want to segment…