While everyone talks about AI, few marketing leaders know how to activate it for revenue growth. As LLM search reshapes buyer discovery and anonymous research dominates the funnel, your 2026 AI marketing strategy needs to move beyond dashboards to orchestrated action.
This isn’t another AI thought leadership session. You’ll walk away with frameworks you can implement immediately to optimize for AI search engines, leverage intent signals when buyers research anonymously, and build integrated workflows that connect insights to execution.
On December 17 Josh Okun, Rob Welsby, and Adam Kaiser will share:
- How LLM search is disrupting traditional SEO and changing brand discovery for B2B buyers
- Key findings from 6sense research on GenAI’s impact on B2B buyer behavior
- Leveraging intent data when buyers conduct AI-assisted research anonymously
- Bridging content marketing and AI search optimization for pipeline impact
- Building intelligent workflows that activate intent signals across email and multi-channel engagement
- Real-world examples of AI operating as a marketing system, not just a tool
- Internal adoption strategies that drive customer results and operational excellence
