PLG

Head of Lifecycle Marketing @ Plaid
We are looking for someone to lead our lifecycle marketing program at Plaid, helping our customers and prospects along every aspect of their journey with Plaid. This is a Dir/Sr Director position and will be part of the growth marketing leadership team. What we are looking for: 💪 You are a builder. You know what excellence…
PLG Marketing Strategy - feedback? ideas?
Hey all, We're looking for customer feedback from those who offer PLG and how you are incorporating those into your buying stage based marketing motions. For example, are you targeting Decision/Purchase accounts? Are you focusing Consideration and retargeting those accounts that viewed the CTA but did not commit (i.e. land…

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BLUEPRINT Series Session 5 | Blueprint for Digital Advertising: Smarter Strategy and Execution, Smarter Revenue
In today’s zero-click world, traditional digital advertising playbooks fall short. B2B marketers need campaigns that capture attention across channels and tie directly to account engagement and revenue outcomes. The key to success is a strategy that blends ABX principles with smart channel choices and relentless…