Attribution

Raise your hand if you’re a marketer who struggles to clearly show performance—and justify digital advertising spend. Okay, hands down. We’ve all been there. 6sense can help you tell this story in a way you probably didn’t think was possible by using Audience Workflows (AWF). But let’s build a little…

Hey RevCity, I'm running a program with a group of regional sales leaders to introduce the concept of using Sales Intelligence/Predictive Model data to help accelerate open pipeline. We are starting quite 'simple' and utilizing a mix of Salesforce reports (intent scores, buying stage, etc..) and the S.I. iFrame on Account…

We’re excited to announce a major upgrade to the Web Visit Data Pack schema—designed to give your team deeper visibility into how accounts engage with your website and campaigns. 🧠 What’s New? Two powerful new fields have been added to the schema: UTM Campaign Name Track which campaigns are driving traffic and…

Hi RevCity community! I have a customer facing a critical attribution challenge and would love your input. The Issue: Customer is running 6sense display advertising campaigns Lead source reporting shows "Website" getting most first-touch credit instead of 6sense ads Impacting ability to demonstrate 6sense ROI for budget…

As 6sense's own Kerry Cunningham has been talking about for well over 12 months at this point, the MQL is no longer the northstar for marketing teams (or if it still is, it shouldn't be!). Yes, your systems are still set up to pass MQLs over to your Sales teams, but I'm guessing you've heard from them "these MQLs just…

What Matters, What Doesn’t, and Why It May Be Time to Move On For more insights like these, check out the Revenue Makers podcast and subscribe wherever you get your podcasts. Attribution has long been a point of contention for marketing leaders. It’s the conversation that never seems to end — how do we prove what’s…

At 6sense, we leverage AI Email as a strategic tool to support our Business Development Representatives (BDRs) in their efforts to engage with potential clients. AI Email allows us to automate and personalize outreach at scale, ensuring that no opportunity is overlooked. While AI Email plays a crucial role in nurturing…

Hi RevCity Community! This question may have been answered several times. How do you track the impact of ABM on your funnel within Salesforce? Today, our ABM is powered by three main verticals: Leads created via direct export from 6sense to Salesforce, where these leads have the lead source set as ABM. Accounts that we try…

Last year, we shared a Metric Monday post about what B2B marketers told us in 2023 regarding their use of marketing-sourced versus marketing-influenced metrics. Marketing-Sourced Metrics: Aims to identify which deals and their associated revenue were first uncovered or engaged through marketing activities.…

For the past two years, we've asked upwards of 1,000 B2B marketers how their teams' contribution to revenue is measured. The tracking of nearly all measurements are down this year. Traditional legacy measures like MQLs and leads appear to be on the decline in favor of more strategic metrics aligned with our Three…

Looking for suggestions on how to create a full funnel and marketing attribution view of our marketing efforts. We're struggling to see what tactics truly work and what marketing initiatives are truly impacting the business because our opportunities are solely measured on a last touch basis (via Salesforce campaigns.) We…