REPLAY AVAILABLE HERE: https://revcity.6sense.com/home/discussion/252/operationalizing-your-account-based-experience-webinar-replay
At first glance, building an account-based go-to-market motion seems straightforward … but once implementation begins, unanswered questions abound:
- What actions and metrics should you measure?
- How can your marketing and sales teams align around the same metrics?
- How do you enforce SLAs that help build predictable pipeline?
Veteran ABX marketer and 6sense's SVP of Revenue Analytics, @Saima has the answers! In this webinar offered in partnership with our friends at Pavilion, she’ll demystify the uncertainty that pervades transitioning to an account-based approach. She’ll also offer expert, actionable insights that can make your account-based strategy a winning one.
You’ll learn:
- The right way to measure ABX programs
- The value of putting relevant metrics into context
- How to convert data into insights and action
- How to create and enforce SLAs across teams
- Small process tweaks that produce big results
- And the importance of transparency across the company to drive revenue team alignment
Thursday, January 26 at 9 AM PT / 12 Noon ET
Register now: https://www.crowdcast.io/e/ideas-are-easy-execution/register