ABM campaign manager (U.S. based contractor) - part time

stephanie aswod

We are seeking an experienced ABM (Account-Based Marketing) Campaigns Manager to lead and execute ABM strategies targeting customer and prospect accounts. This role requires a strategic, results-driven marketing professional with deep experience in enterprise-level account marketing. This a part-time (up to 20 hours per week), contractor role based in the U.S. 

As the ABM Campaign Manager, you will be responsible for executing, and measuring integrated marketing campaigns that drive targeted demand generation and customer engagement. The ideal candidate has a creative approach to account based marketing, in B2B technology, and a proven track record of delivering successful campaigns and generating pipeline. This role requires a deep understanding of ABM strategies, tactics and tools, as well as experience in B2B demand generation.   

 

Responsibilities 

• We are seeking an experienced ABM (Account-Based Marketing) Campaigns Manager to lead and execute sophisticated ABM strategies targeting accounts in AMS, EMEA and APAC. 
• You will work closely with global campaign team (who also use 6sense) and paid media to ensure alignment of marketing efforts with business and revenue goals. 
• Implement and manage our 1:many ABM strategies.
• Partner with our paid team to drive and optimize the digital strategy for ABM (display ads, paid social, content syndication, etc.). 
• Analyze account-specific insights and global trends to craft relevant and impactful marketing messages for target audiences 
• Support event execution (audience development, logistics, planning, etc.) for events aligned to ABM campaigns. 
• Monitor and report on the success of initiatives, including key performance indicators (KPIs) such as pipeline generated, revenue influenced, engagement metrics, and other relevant metrics. 
• Provide detailed reporting and analysis of ABM campaign performance, using data-driven insights to optimize future strategies and increase ROI 
• Act as a subject matter expert in ABM, continuously identifying opportunities for improving processes, tools, and collaboration across teams 

 

Qualifications: 

• Proven success in leading high-impact ABM campaigns for complex, preferably within multi-national, tech companies. 
• 4+ years of experience in B2B marketing, with a strong focus on ABM strategies targeting large enterprise 
• Deep understanding of demand strategies, tactics, and best practices. 
• Expertise and certification in 6sense ABM platform is required.
• Excellent communication skills, both written and verbal. 
• Strong analytical skills with the ability to measure and optimize marketing performance. 
• Ability to work collaboratively in cross-functional teams. 
• Results-oriented mindset with a focus on driving revenue growth and customer success. 
• Self-motivated, proactive, and adaptable to changing business needs. 

If you are interested in learning more, please send me your resume at s.aswod@tricentis.com