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Inspire UK

Archives for June 2023

Ditch the Guesswork and Proceed with Confidence [Latane]
6sense Chief Market Officer @Latane Conant shared her rallying cry for revenue leaders to ditch traditional strategies and embrace the Age of Intelligence and proceed with confidence.
Beyond Boundaries: Growth Strategies for Conquering New Segments and Markets [6sense]
In this session at Inspire UK, 6sense's Paul Gilhooly shared strategies for successfully scaling success in sales teams. **** To view all Inspire UK sessions, click here. NOTE: To access all RevCity content and to comment on this post, please log in. If you have a 6sense license, use the "Sign in with 6sense" option when…
Pipeline from Target Accounts: The Sales and Marketing Tango [6sense]
In my session at Inspire UK I shared 6sense EMEA's playbook for pipeline creation from target accounts, from account selection through to execution and measurement. Learn my five-step process for collaborating with sales to create high-converting targeted campaigns. **** To view all Inspire UK sessions, click here. NOTE:…
Crafting a Winning Event Strategy with the Art of Event Orchestration [6sense]
In this session at Inspire UK, @EJ Oelling and @Stefano Iacono shared tips for planning and executing successful events. **** To view all Inspire UK sessions, click here. NOTE: To access all RevCity content and to comment on this post, please log in. If you have a 6sense license, use the "Sign in with 6sense" option when…
Solving the Attribution Riddle: Applying Lead-Based Attribution to ABM [Trend Micro]
Hey, I’m @Gary Verster, Marketing Operations Lead for Trend Micro in Europe – here’s a recap of my session on attribution at Inspire UK. Transitioning from lead-based to account-based marketing is a no-brainer. But people have always been at the heart of marketing automation and lead management. So, for us, the challenge…
Why a Revenue Cadence is the Secret Sauce for Success [Clari]
Selling in a recession is tough. To succeed, you need to win every revenue moment. And to win every revenue moment, you need rigour. You need to understand how to use the data available to you, not just at the end of the quarter, but from day one and at every subsequent moment. You need to be able to strategise with…
Bringing Intent Data to Life in Your Marketing Programmes [Novidea]
Hello @Kate Shopper here from Novidea. At the Inspire UK event on 20 June 2023 I presented my story about Bringing Intent Data to Life in Your Marketing Programmes and How to Measure Their Success Without MQLs. Questions? Feel free to comment below! **** To view all Inspire UK sessions, click here. NOTE: To access all…
What Worked Yesterday Doesn't Work Today (Or Does It?) [Papirfly]
Hi, I’m @Gavin Dimmock, CRO at Papirfly Group. Here’s a whistle-stop overview of my talk at Inspire UK, covering Papirfly’s journey to embracing data-driven decision making. Key Data Questions at Papirfly We faced a longtime challenge: Considering that 5% of our ICP was always ready to buy, how should we…? Achieve brand…
Crawl, Walk, Ready-to-Run an ABM Strategy [Cora Systems]
@Laura Mattimoe here from Cora Systems' marketing team! Here’s a walkthrough of the session I did at Inspire UK with Susanne Kerins, covering Cora’s transition from a lead generation-focused approach to a true account-based marketing (ABM) strategy. Moving on from MQLs We came to the realisation that MQLs simply weren't…
10 Best Practices For Engaging ABM Ads [6sense]
Hey, @Nikki Gloudeman from the 6sense Ad Ops team at 6sense here. Here’s a rundown of my talk from Inspire UK on 10 creative best practices to unlock engaging ABM ads (plus a bonus tip). 1. Choose the Right Ad Sizes Choose the right ad sizes to achieve both sizable reach and strong engagement. For example, the popular long…
Using Demand Generation Orchestration to Power Your Pipeline [6sense]
Hey, @Chris Dutton here from the 6sense Marketing Operations team! Here’s a quick summary of my talk from Inspire UK on how using demand generation orchestration, powered by AI and automation, will help you generate healthy pipeline. Use AI to Define ICP & TAM and Get Aligned Great ABM starts with the entire revenue team…
Intent + ABX: How to Plan Campaigns for Maximum Impact [6sense]
I shared this presentation at the Inspire UK event about how to plan and execute your GTM campaigns using intent data to achieve maximum account penetration. Enjoy! **** To view all Inspire UK sessions, click here. NOTE: To access all RevCity content and to comment on this post, please log in. If you have a 6sense license,…
Flipping the Script on BDR Attainment: 3 Steps to Successful Prospecting Through a Downturn [6sense]
Hi, @Marcin Baga here from the 6sense BDR team in EMEA! Read on for a summary of my talk from Inspire UK. And here are the slides: It’s no surprise that BDR attainment can drop off during an economic downturn. But we’ve seen that you can flip the script and help BDRs and SDRs thrive by focusing on the following areas:…

Inspire UK

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