Events are a foundational tactic in account-based marketing programs, but many marketers haven't evolved their processes to take advantage of a key piece of data: intent signals. That's not the case with the teams at 6sense or Showpad! They've ramped up their event invitation and follow-up strategies to take advantage of behavioral data, resulting in faster deal progression and a higher return on event programs.
You will learn:
- Practical tips to build high-quality invitation lists
- How to build more scalable post-event hand-offs to sales
- How to measure success in a true account-based way
Speakers:
- Wacarra Yeomans (@wacarra) , Director, Global Customer Lifecycle & Engagement at Showpad
- Alura Hencely-Roe (@aluraroe4118), Sr Manager, Account Based Experiences at 6sense
Registration Link: https://www.airmeet.com/e/85e86cc0-dd1f-11ed-95f3-cddc0cab6df0
Date and Time: Wednesday, May 10 -- 9 AM PT / 12 PM ET