Most GTM problems aren’t strategy problems. They’re execution problems.
When business units operate in silos, the symptoms show up fast: overlapping campaigns, missed buyer signals, and a pipeline that consistently underperforms. Sound familiar?
In this session, we’re pulling back the curtain on how OpenText built a GTM motion that actually works. We’ll walk you through the exact blueprint they used to align cross-functional teams around a single strategy, turn scattered intent signals into real pipeline, and scale from 3 to 21 campaigns that uncovered 27% in new marketing-influenced revenue in just 30 days.
No theory. No fluff. Just a behind-the-scenes look at what it takes to move from fragmented execution to a precision-driven revenue engine.
Here’s what they’ll cover:
- Unifying siloed GTM execution into one cohesive, intent-driven revenue motion
- Aligning cross-functional teams around a single priority and actually keeping them there
- Using clean intent signals and smart segmentation to focus energy on the accounts most likely to convert
- Building a stage-based campaign framework that follows the buyer journey from first touch to closed deal
- Creating a repeatable playbook other business units can pick up and run with, no rebuilding from scratch
- Measuring what actually matters: from anonymous web activity all the way to pipeline and conversion
You’ll walk away with a clear, actionable playbook and the confidence to scale it across your entire organization.
