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6sense Practice Brief: Keyword Selection and Management
A strong intent graph is core to the insights that allow revenue teams to build and enable hyper-targeted GTM programs uniquely tailored to their GTM strategy and company goals – so having the right strategy to get the right keywords to fuel 6sense’s platform, models and insights tools is a critical first step for any new…
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Operationalizing 6sense: A 90-day plan
Check out this robust 90-day plan that Brainshark put together for operationalizing 6sense! Complete with areas of focus, program goals, 6sense features that line up with the initiatives, plans of action, things to consider, KPIs and more - this table maps out all of Brainshark’s priorities as it relates to 6sense and…
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Stage-Based Display Advertising: Engage the Right Way
6sense is hyper-focused on engaging with customers the right way. This post will give you an idea of how we come up with our stage-based display advertising as well as understanding what your future customers are doing at each stage of the buyer journey. A quick snapshot to understand interactions at each stage: When…
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Transform Your BDR Program from LOL to BFD [Webinar Replay]
Our industry has taken a pivot due to the lack of events and relies more than ever on the success of our BDRs and their ability to bring in pipeline. Want three tips from 6sense team Latane Conant, Cameron Bond and Ernest Owusu? Use insights, ditch the cold calls and have the proper tech stack that will take your BDRs to…
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6sense Rollout Best Practices
Sharing this awesome slide from our FKO (Field Kick Off) session with Julie Ryan, Business Operations at Glassdoor, about how Glassdoor is approaching 6sense rollout from all angles: Do you have any successful tactics you'd like to share?