2 Things to Try After Your 1st 30 days in AI Email

Laurel Slutsky

You’ve gone through onboarding, you’ve trained your sales team, you sent out a campaign and are maybe working on a 2nd or 3rd. The results are hopefully flowing in and you’re starting to get hand raisers who want to speak with your sellers! 

If you’re at this point in your AI Email journey, it’s time to start exploring two new ways to use the platform you likely have not tested yet. 

1. Launch an Audience Workflow 

Audience Workflows are a great way to automate enrollment alongside a segment of accounts that are also being pushed into other campaigns, like display or LinkedIn. For example, enroll high intent accounts into an AI email campaign.

2. Try out a post-event follow up use case 

Your marketing team likely has webinars or events that recently occurred or are coming up. If so, enroll those attendees into a campaign to encourage them to speak to a seller about a new product offering of yours. 

What other new items have you tried in AI Email after you've been onboarded? Comment below, we'd love to hear new ideas!