July Product Releases: Building the Intelligence Layer for Agentic GTM

Julien Clement
Julien Clement Posts: 6 6senser
edited July 17 in Product Updates

This month's releases strengthen the Intelligence Layer that powers modern GTM teams. From making 6sense intelligence available directly inside AI agents through MCP Server (Open Beta), to expanding the signal foundation through Enhanced CRM Matching (Beta) July brings more ways to capture every signal, reveal what matters and why, and activate every team, tool, and AI agent on a common context layer.

Turn Signals Into Context With MCP Server (Open Beta)

The future of Agentic GTM depends on giving AI access to trusted context, not just raw data.

MCP Server extends the 6sense Intelligence Layer into tools like Claude, ChatGPT, Agentforce, Writer, and other MCP-compatible environments. Buying stage insights, account intelligence, keyword intent, and RevvyAI-powered analysis are now available directly within the systems where work already happens.

Rather than moving users into another application, MCP brings intelligence directly into existing workflows—delivering context where decisions are made.

If you would like to participate in the beta please reach out to your CSM!

What this means for customers

  • Extend 6sense intelligence into AI-first workflows
  • Activate agents on a trusted context layer
  • Eliminate information silos between systems
  • Build toward scalable Agentic GTM operations

Enhanced CRM Matching (Beta)

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Enhanced CRM Matching expands CRM-to-6sense match rates from roughly 20% to 50–60% through a new multi-signal matching approach. By connecting more records, including contacts without email addresses, customers gain more complete account visibility and a stronger signal foundation for GTM execution.

If you would like to participate in the beta please reach out to your CSM!

Filter Value Sets

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Filter Value Sets make it easier to manage large reusable audience definitions, helping teams maintain consistency across segmentation while reducing operational overhead. Whether targeting strategic accounts, industries, territories, or events, teams can now activate from a shared source of truth.

Segment Sync: Bulk Unsync 

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Bulk Unsync enables users to remove multiple segment syncs simultaneously while maintaining governance controls and visibility. Teams can now adjust activation strategies faster and with greater confidence.

AI Email Custom Roles

AI Email now supports granular role-based permissions that align with how organizations manage access across the rest of the platform. This gives customers greater control, stronger governance, and easier administration as AI adoption expands.

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