Ever Evaluated a $25K+ Purchase — Whether It Went Through or Not? We Want to Hear From You!

saraboostani

Hi all,

It's quite literally my favorite time of year at the Science of B2B! Over the next several weeks, we're asking B2B buyers about their recent purchases to inform our annual industry report on all things B2B buying.

This year, we're also capturing the other side of the story — evaluations that don't result in a purchase. The simple truth is that most B2B evaluations do not end in a purchase. The less simple truth is why. Your anonymous experience — along with others' — will help build out the other half of the story, creating a complete benchmark and comparison between evaluations that do and don't end in purchase.

Participation gets you early access to our industry benchmark later this year, plus a chance to win a strategy session with our head of research, @Kerry Cunningham (former SiriusDecisions & Forrester analyst)!

This survey is open to any purchaser role at any level, so please share it with your colleagues — if you were involved, we want your voice in it!

• Evaluation did NOT end in a purchase (within past year): Take the survey.
• Evaluation DID end in a purchase (within past two years): Take the survey.

Kerry

I think the DID NOT end in a purchase journeys have been really common over the past couple years. We're really excited to understand why/how/when. Hope you can tell us about your experience as a buyer!