[RevLabs Live Recap 🎥] How to Unlock More Value with a 6sense Adoption Plan

Lauren Triance-Haldane
Lauren Triance-Haldane Posts: 55 6senser
edited July 14 in RevCity

This month, we took a step back from product features and tactical how-tos to focus on a bigger question: How do you get more value from 6sense over time? 

Joined by 6sense's @Rauli Garcia and @Debbie Bender, we walked through basics of the 6sense Maturity Model—a blueprint designed to help you understand where you are today, identify your highest-impact next steps, and build a path to long-term success. We explored the foundational "Groundwork" phase for marketing, including how to identify target accounts, optimize your intent strategy, and turn buying signals into more effective messaging. 

Watch the recording here.

Here are the timestamps for each section of the webinar: 

  • [6:40] Maturity Model Basics: Why we built it and understanding the framework 
  • [11:32] How the maturity assessment works 
  • [21:03] Marketing Groundwork use case: Identify target accounts 
  • [23:55] Marketing Groundwork use case: Optimize buying signals and intent strategy 
  • [26:44] Marketing Groundwork use case: Operationalize signal-led messaging 
  • [35:45] Live Q&A and discussion 

Here are the helpful resources we shared: 

JULY-8-0709-RevLabs Live Maturity Model.pdf

You can find all of these resources in the Maturity Model neighborhood right here in RevCity!  

Ready to see where you stand? Connect with your CSM to complete the Maturity Model Assessment and receive a personalized action plan with recommended next steps, KPIs, and playbooks tailored to your organization's goals. 

Comment below if you have questions about the Maturity Model or how to get started. Hope to see you next month in the Lab!  

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