What is the real state of ABM in 2026?
ABM is changing fast…and Forrester wants to hear from the people shaping it.
My colleague Nora Conklin, Principal Analyst at Forrester, is spearheading our 2026 State of ABM Survey to understand how B2B organizations are evolving their account-based strategies, programs, teams, technology, measurement, and priorities.
Whether your ABM motion is mature, scaling, rebuilding, or just getting started, your perspective matters. Participants will receive a free copy of the survey results, so you can benchmark your approach against the broader market.
Please take a few minutes to complete the survey and share it with your ABM, demand, revenue marketing, and sales colleagues:
https://forrester.co1.qualtrics.com/jfe/form/SV_74yPXwacxkjPFQi?Source=Outreach
Thank you for helping Nora and Forrester capture the real state of ABM in 2026.
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