2026 BDR Research Webinar Replay

saraboostani

Hi all,

We've been chatting a lot about this year's BDR research — dare I say the most interesting year yet. It's wildly important that we take a step back and look at where we're going with AI: so much potential, but also plenty of potential to just pump out more of the same, faster.

Our head of research @Kerry sat down with MarketOne International's Mike Turcotte last week for a fascinating webinar on the research. They covered how BDR teams are actually using AI, the operational gap between the signal tools available to them and how they're really selecting accounts to work, and — at the foundation of it all — how providing job support to BDRs is one of the most important things you can do for their performance. Kerry and Mike walked through it all really well.

Watch the webinar replay here!

And of course, more to be explored in our reports:

• In a Brave New AI World, BDR Performance Still Comes Down to the Fundamentals
• Deep Dive Edition of the above 👆️

Kerry

This year's BDR benchmark revealed a lot more than just how BDRs are doing. MarketOne provided a lot of conceptual and editorial input, and their experience on the front lines really shines through. Hope you all get a lot from the session.