Web Visits Data Pack vs Company Identification API

Jonathan_Gay@6sense
Jonathan_Gay@6sense Posts: 3 6senser
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6sense Web Visits Data Pack

The 6sense Web Visits Data Pack provides historical, account‑level records of website engagement delivered as structured data files on a scheduled cadence (daily, weekly, or monthly). It captures matched website activity—such as page views, clicks, referrer domains, and UTM parameters—and ties that activity to either CRM Account IDs or 6sense Master IDs (MIDs).

This data is designed for analytics, reporting, modeling, and downstream activation in systems like Snowflake, S3, BI tools, or internal data warehouses. It gives teams a durable, queryable view of how known and anonymous accounts have interacted with their website over time. 

6sense Company Identification API

The 6sense Company Identification API is a real‑time API that identifies the company behind an anonymous website visitor by resolving the visitor’s IP address. The API response returns company firmographics, 6sense segments, and predictive signals such as buying stage, intent score, and profile fit.

This API powers live experiences and workflows—for example, web personalization, form enrichment, and real‑time routing—by making company intelligence available during the page session, typically within milliseconds. 


Dimension

Web Visits Data Pack

Company Identification API

Data Fields Returned

https://support.6sense.com/docs/6sense-data-packs#web-visits-data-pack

https://api.6sense.com/docs/#company-details-response-data

Data timing

Historical & recurring batch data

Real‑time, per‑request

Delivery method

CSV files via SFTP, S3, or Snowflake

JSON API response

Primary purpose

Analytics, reporting, modeling

Live identification & personalization

Data granularity

Event‑level web activity over time

Point‑in‑time company snapshot

Typical consumers

Data, RevOps, Analytics teams

Web, Marketing Ops, Engineering

Activation style

Offline / downstream activation

In‑session / real‑time activation



How they are different:

In short, the Web Visits Data Pack answers “What has happened on our site over time?”, while the Company Identification API answers “Who is on our site right now?” 

Ways customers use each:

Common uses of the Web Visits Data Pack

Customers use the Web Visits Data Pack when they need depth, history, and flexibility:

  • Building account‑based web analytics and dashboards
  • Measuring content engagement by account across long time windows
  • Joining web activity with intent, ads, and predictive data in a data warehouse
  • Supporting attribution, modeling, and GTM analysis
  • Powering offline workflows such as scoring, segmentation, or BI reporting

Common uses of the Company Identification API

Customers use the Company Identification API when they need speed and immediacy:

  • Web personalization (dynamic content, messaging, CTAs)
  • Smart forms and progressive profiling
  • Real‑time routing or alerts based on visiting accounts
  • Feeding live company context into tools like CDPs, analytics platforms, or personalization engines
  • Enhancing visitor context during the active browsing session

Putting it together

Many mature customers use both:

  • The Company Identification API to act in the moment, and
  • The Web Visits Data Pack to analyze, optimize, and scale those actions over time.
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