What Kodak's Digital Camera Can Teach B2B Teams About Their Own #FolkloreDebt

saraboostani

In 1975, a Kodak engineer built the first working digital camera. And yet what followed wasn't a transformation, rather, it was careful management. Digital was licensed, developed slowly, kept at a safe distance from what had made Kodak one of the most valuable companies in the world — film. Digital photography never quite fit the story that film represented. By the time the market made that story irrelevant, it was 2012 and Kodak was filing for bankruptcy. We wrote a piece on the role that our company narratives (what we call Folklore Debt), play in causing this — not just at Kodak, but inside B2B go-to-market teams every day — where the stories about how an organization once won outlive their usefulness and quietly cloud the path to what comes next.

Do you have your own Folklore Debt? Read the paper

@Kerry

Kerry

We'd love to hear what causes your folklore debt.