Job support is the most reliable predictor of BDR performance — for the 5th year.

Hi all! Happy Day 4 of BDR Appreciation Week!

Coming from an org psych background, this is absolutely one of my favorite kinds of findings to see in data.

BDRs who feel clearly supported in their role average 100% quota attainment. Those who don't: 77%.

"Supported" in our data means having the tools, training, and equipment to do the job effectively — plus support from leadership, clear expectations, and a genuine belief that the role is building toward their longer-term career goals.

For the fifth year running, the best investment a BDR leader can make is in the conditions that make people feel equipped to succeed.

Haven't had the chance to read the research yet? Find our report and deep dive edition below:

@Kerry @Ernest Owusu