LinkedIn campaign targeting in 6sense workflows — one workflow per country?

Tim Goodwin

We have an Audience Workflow set up in 6sense that splits an audience into two campaigns using a trigger/node to determine which campaign each contact enters. The LinkedIn campaigns currently synced to those nodes are set to multi-country targeting.

I've since seen that LinkedIn campaigns within 6sense workflows may need to be scoped to a single country due to LinkedIn limitations - can anyone confirm if that's correct?

I also came across a note suggesting you can't have multiple LinkedIn campaigns within a single workflow - is that still the case?

If we're targeting both the US and UK (for example) and have a two-way campaign split in the workflow, would the solution be to build two identical workflows - one per country - with the only difference being the LinkedIn campaigns and their location targeting?

Appreciate any insight from anyone who's navigated this!

SPManning

Hi @Tim,

While a 6sense segment can include multiple countries, when pushing that segment to LinkedIn Campaign Manager, you must target only a single country per campaign. This is a LinkedIn limitation, regardless of the ad type chosen. 6sense can only report on LinkedIn campaigns that target one country at a time with a synced 6sense segment. If you need to target more than one country, you will need separate campaigns for each country in LinkedIn

You can have multiple LinkedIn campaigns in one workflow. Each of those campaigns can only target one country. In the example above, you would have to choose in LinkedIn if US accounts or UK accounts get put into the DMS/Automation Ads or Generic Brand ads. If you want both countries getting ads from those campaigns, you will either need to set up a Decision Node earlier in this workflow to separate US and UK accounts into separate branches each with individual campaigns, or set up separate country workflows as you referenced in your above post.

Best,

Sean