Winter 2026 Product Release

Julien Clement

Transparent data you can trust, journeys that convert, all powered by AI. 

A little late, but better late than never! 6sense’s winter release equips your team to get things done hand and hand with AI-powered engagement, streamlined workflows, and expanded data intelligence. From Tracking Pixels and CTV enhancements to AI Email Custom Scenarios Replies, and global data expansion, these innovations will help you drive more pipeline and convert more revenue. 

KEY HIGHLIGHTS

Custom Scenarios (AI Email) 
Create intelligent, custom response scenarios that reduce manual review and speed buyer qualification. Configure detailed logic based on your messaging, qualification criteria, and business rules so AI agents respond accurately to complex inquiries and stay perfectly on-brand. 

Tracking Pixels (Advertising) 
Track, attribute, and activate cross-platform ad engagement at the account level—linking campaigns directly to revenue. 

Deploy reusable tracking pixels in minutes across platforms to unify performance data, power accurate account-level reporting, and trigger dynamic audiences and automated workflows based on real engagement. 

Sales Intelligence Enhancements 
A cleaner, more actionable Chrome Extension, Shared Segments, Smarter Filters and RevvyAI to tie it all together.  

Expanded Intent Data Coverage 
Expanded global intent‑signal coverage across APAC, and LATAM to increase the volume and diversity of topic‑level, buying‑stage, and account‑level intent signals available across all regions 

Revenue Marketing 

AI Email Custom Scenarios – Customizable Logic to Automate Buyer Qualification with Confidence. 
Define unique qualification criteria at the campaign level, enabling AI Email to automatically manage more reply types and reduce manual review. Configure detailed logic based on your messaging, qualification criteria, and business rules so AI agents respond accurately to complex inquiries and stay perfectly on-brand. 

Broader AI Email Compatibility & Integration 
Preview enrollment validation lets you see predicted enrollment counts and contact exclusions before launching an email campaign—based on your live CRM report. Microsoft Dynamics CRM support expands AI Email to now support Dynamics. 

Tracking Pixels – Get A Unified, Account Level View of Ad Performance Across Platforms 
Track, attribute, and activate cross-platform ad engagement at the account level—linking campaigns directly to revenue. 

Deploy reusable tracking pixels in minutes across platforms to unify performance data, power accurate account-level reporting, and trigger dynamic audiences and automated workflows based on real engagement. Pixel data rolls into account‑level reporting, enabling a better understanding of how off‑platform media contributes to engagement, site activity, and pipeline creation—without being locked into specific media buys. 

CTV Enhancements Expanded Inventory to Give You More 
We have continued to invest in CTV by expanding inventory and improved reach across EMEA and APAC, including premium streaming partners. 

Smarter Ads Reporting 
6QA metrics added to advertising dashboards and trend reports and account-level drill-downs standardized across the advertising experience. This helps advertisers clearly connect ad exposure to qualified accounts and pipeline impact. 

Automate Prospecting Efforts with Gong Engage via Audience Workflows 
Audience Workflows now integrates with Gong Engage, enabling customers to unify their GTM motion within a single canvas. Automatically add existing or net‑new contacts and leads into Gong flows at the right time using advanced decisioning logic, streamlining sales outreach and driving more consistent prospect engagement. 

Intelligent Workflows Usability Improvements: Faster Activation, Less Friction 
Creating and managing workflows is now faster and more forgiving, with flexible drafting, clearer actions, and frictionless testing. Teams spend less time configuring and more time activating audiences with confidence. 

Reporting Drill‑Down Enhancements for Faster and More Flexible Insights 

Get to the insights that matter faster with streamlined reporting and intuitive drill‑downs that make analytics feel effortless directly from the homepage.  

Improved Segment Management and Filters 

Organize segments with drag-and-drop folders, retain additional fields when uploading lists, and updates to segment filters. 

Sales Intelligence 

A Cleaner, More Actionable Chrome Extension 
6sense insights are now embedded directly into the Outreach UI via the Chrome extension and Contact fit badges and filters now appear directly in Chrome Extension list views (e.g., LinkedIn/Sales Navigator). 

Improved Outreach Integration Experience in Sales Intelligence 
We've introduced several new features including Archived sequences, enforcing Outreach privacy rules and appending existing tags to give reps more accurate and up-to-date information. 

A Better Way to View Your Data with HQ Views 
Sales teams can now analyze and act at the HQ level, not just subsidiaries, giving you better prioritization, clearer global visibility, and more strategic account planning. HQ‑level controls also extend into Data Workflows, allowing global teams to consolidate exports under a single parent account and maintain cleaner CRM hierarchies. 

Shared Segments, Smarter Filters, and Better Context  
Sales and marketing stay aligned around the same targeting logic and insights with published segments and keyword groups available directly in Sales Intelligence, and CRM +SEP iframe enhancements that improve visibility. 

Stronger Compliance & Controls 
Reps move faster with fewer errors, clearer guidance, and stronger compliance safeguards with clearer credit messaging and expanded DNC controls.  

RevvyAI (Closed Beta) 
A conversational Sales Intelligence agent brings on-demand insights to sellers in a conversational way. Ask questions, get faster answers with less manual work. 

Platform, Data, & Integrations 

Expanded Intent Signals Across APAC and LATAM  
Expanded global intent‑signal coverage across APAC and LATAM increases the volume of keyword intent signals available across regions to provide customers with more keyword signals across more accounts.   

Expanded Email Coverage and Verified Data 
Broader reach, higher confidence targeting, and better SDR efficiency with less vendor dependency. We increased generated email coverage for missing profiles and curated, high-accuracy data for the top 100K accounts. 

Advanced Security with SCIM Support 
Automated user and group provisioning is now available via SCIM, reducing IT overhead while improving security and compliance across the 6sense platform. 

Enterprise-Ready by Design: Security Logs & SIEM Self-Service 
Customers now have direct access to security logs with self-configured exports, which will give you faster compliance, fewer support tickets, and improved operational efficiency.