[RevLabs Live Recap 🎥] How to Prep & Build an AI Email Campaign

Lauren Triance-Haldane

Thanks to everyone who joined us in the Lab this month! We covered how AI Email Agents are a great way to bridge the gap between your MAP and SEP to turn real-time buyer signals into conversations—without overwhelming sales. 

Here's what @Hanna Martin covered about AI Email campaign foundations: 

• The role of AI email as a one‑to‑few orchestration layer between Marketo + Salesloft. 
• The three core pillars for any successful campaign: Audience, Activation, Alignment. 
• An overview of some of our favorite AI Email use cases
• How enrollment works via CRM reports, CSV uploads, or Audience Workflows. 

Then, @Laurel Slutsky treated us to a live demo on how to build a No 6QA Campaign:  

• Designing campaigns using playbooks 
• Personalizing email blocks by persona, industry, and intent 
• Using knowledge‑base docs to infuse relevant customer stories 
• AI‑driven reply handling, classification, and custom scenarios 
• Previewing full conversations before launch  

https://6senseinc.wistia.com/medias/1tz5s8moh7

In the recording above, Q&A hosted by Sam Liu starts at 30 min 29 seconds. We answered questions on: 

• Updating live campaigns — How flexible are scenarios post‑launch?  
• Routing logic — How agents know which seller to CC or assign. 
• AI email vs. other outreach tools — Differentiation and performance. 
• Knowledge base best practices — What documents lead to the best outputs. 
• When to use AI email vs. Marketo/Salesloft — Clearing up the motion differences. 

The presentation deck and sample campaign template are attached – if you have any questions, please drop them below and tag us! 

AIE Campaign Template-RevLabs-Live.docx

Deck-How-to-Prep-Build-AI-Email-Campaign-RevLabs_Live.pdf