The TOFU-Gumball Fallacy

saraboostani

Hi all,

Sharing our head of research @Kerry's take on the TOFU-gumball fallacy 🍬

A useful reframing of funnel thinking: buyers aren’t sitting in TOFU waiting to be pushed forward. Buying processes emerge irregularly and often outside vendor visibility, which means funnels reflect measurement frameworks more than buyer states. A thoughtful piece on shifting from stimulus optimization toward signal sensing and preference building. Thanks, Kerry!

👉️Read it here

Kerry

And you summed it up very tidily… "stimulus optimization toward signal sensing and preference building." That's it!