Orchestrations Sunset: What’s Changing and How to Move to Intelligent Workflows

bailey.booher@6sense.com · February 24

Orchestrations will officially be sunset in 2026. Starting this spring, we’ll begin asking customers to migrate all Orchestrations to Intelligent Workflows — the much more flexible, automated alternative you already have access to.

Why are we making this change?

Orchestrations handled basic automation, but customers consistently asked for more flexibility, visibility, and availability across data, channels, and schedules — especially around data enrichment and marketing activation.

Intelligent Workflows (including Data Workflows and Audience Workflows) is the more powerful successor to Orchestrations, delivering greater control, richer data activation, and a unified canvas-based orchestration experience.

Retiring Orchestrations means we can streamline our efforts and focus on improving Intelligent Workflows.

When is it changing?

Starting this spring, we’ll begin asking customers to migrate Orchestrations to Intelligent Workflows. You'll be notified by email when your 12-week migration window begins, and we’ve got plenty of guidance (keep on scrolling) to make the process smooth and simple.

At the end of your migration window, you will no longer have access to the Orchestrations tool. Any existing orchestrations will be paused and set to inactive as part of the product sunset. You can rebuild these workflows in Intelligent Workflows at any time, and we recommend starting ASAP so you can start taking advantage of these benefits:

Unified, flexible workflow automation across data and engagement: Build end-to-end workflows for audience creation, enrichment, and activation in one visual canvas.
Smarter audience targeting and conditional logic: Create workflows that automatically adapt audiences and actions based on intent, engagement, and predictive signals.
Richer, more accurate data powering GTM actions: Run workflows on always-current account and people data with real-time and scheduled enrichment.
Broader activation across channels and systems: Activate audiences directly across CRM, MAP, sales, and paid channels from a single workflow.
Greater control and visibility with single drag & drop canvas: Easily understand, manage, and optimize workflow logic with less manual effort, aligning your entire GTM team.

Resources

To help you through the migration process, we’ve gathered all the resources you need in one place:

Push Segment Name

https://6senseinc.wistia.com/medias/4uvgskddos

Export Scores

https://6senseinc.wistia.com/medias/urunyfdxmv

Make the switch to IWF today to get ahead and unlock advanced capabilities! Drop any questions you have about the sunset in the comments.

Orchestrations Sunset: What’s Changing and How to Move to Intelligent Workflows

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