Groundwork Use Case Playbooks

All use case playbooks under the Groundwork Maturity Model pillar.

Prioritize Accounts
This is a Sales use case in the Groundwork pillar. Use this playbook to accelerate pipeline by engaging the right accounts at the right time and drive alignment across GTM teams.
Optimize Buying Signals & Intent Strategy
This is a Marketing use case in the Groundwork pillar. Use this playbook to capture the entire set of signals that provide insights into active buying processes, topics of interest, competitive intelligence, and key events.
Ensure CRM Account Coverage
This is a Data/Ops/IT use case in the Groundwork pillar. Use this playbook to ensure proper alignment between 6sense accounts and CRM accounts by validating data sync, filling gaps, and maintaining accurate account mapping for complete coverage and tracking.
Align Technology & Data
This is a data/ops/IT use case in the groundwork pillar. Use this playbook to implement foundational integrations and data connections across CRM, MAP, and SEP systems, and apply the 6sense web tag. This creates the technical groundwork for a scalable ABM strategy powered by accurate and timely data. Additional tools and…
Identify Target Accounts
This is a Marketing use case in the Groundwork pillar. Use this playbook to define and operationalize your ideal customer profile (ICP) in 6sense, including buying-stage segmentation and sub-segments aligning to your GTM team structure.

Upcoming Events

RevLabs Live - Smarter Selling with the 6sense Chrome Extension
The 6sense Chrome Extension is one of the fastest ways for sellers to access richer account insights right where they work — on LinkedIn, company websites, their CRM, and their SEP. In this session, our team will walk you through the key insights available in the extension, show you exactly how sellers bring it into their…
RevLabs Live - Orchestrations Sunset & How to Migrate to IWF
Earlier this year, we announced that Orchestrations is being sunset for all customers by December 31, 2026. We’re encouraging everyone to migrate to Intelligent Workflows, the successor solution you already have access to that unifies data, intelligence, and activation across your GTM stack. In this RevLabs Live…