Inspire 24

Ceri Jones, Senior Director of Global DemandGen & Operations at Taulia, shared insights on integrating 6sense into a 1:1 ABM program driven by sales. This approach focuses on balancing the priorities of both sales and marketing when adopting a named account strategy. Setting the Scene Jones noted that when transitioning to…

In this informative session, the 6sense revenue dream team— @EJ Oelling, @Adam Kaiser, @Stefano Iacono, @Chris Dutton and @Harry Monkhouse — pulled back the curtain on the secrets behind our go-to-market engine. They gave us an insider’s look at how our team efficiently turns opportunities into closed-won deals.They shared…

6sense SVP Marketing and Revenue Analytics @Saima shared a refreshing counter to the idea that ‘more’ always means ‘better’ in the day's opening keynote. Discover what a world where your people have access to more intelligence (rather than just commodified information) could look like in ‘The Antidote to More’.

In a first for 6sense, we were delighted to welcome sales legend Aaron Ross for a special live edition of the Revenue Makers Podcast. Aaron quite literally wrote the book on the subject – his 2011 classic Predictable Revenue is often referred to as the ‘Sales Bible of Silicon Valley’. In a wide-ranging conversation with…

In 2022, the era of "growth at all costs" ended, ushering in a new phase: the era of the Revenue Factory. Jacco Van Der Kooij, founder of Winning By Design, highlighted this shift in his keynote, emphasizing the need for cost-efficient growth. Van Der Kooij explained how SaaS GTM teams can transform into revenue factories,…

Reuben Webb, Chief Creative Officer at Stein IAS, delivered a stand out session on the power of creativity in B2B marketing. Webb introduced the concept of the "big long idea" in B2B creative and how it can be the secret weapon to drive greater performance and inject creativity into your use of 6sense. Or to put it another…

Ian Matthews, VP of WW GTM Strategy, Planning & Incentives at Teradata, discussed how they use intent data and propensity models to drive GTM success. By tailoring messages and leveraging 6sense’s data capabilities, Teradata was able to identify high-value opportunities and expand their market reach effectively. Ian's…

Carol Howley, Global Chief Marketing Officer, and Ben O’Dell, Global Director of Demand Gen, from Exclaimer shared their journey from zero channels to a robust multi-channel strategy in just a year and a half. They emphasized the critical role of maintaining brand investment while scaling demand gen and ABM efforts. By…

Mimi Turner from the B2B Institute at LinkedIn shared valuable insights during her session at Inspire 2024 on the importance of making a promise to the customer. Based on research conducted and published in Harvard Business Review, here’s a detailed look at her key takeaways. The Power of a Promise Research presented by…

Paul Russell, Global Customer Marketing Director at Vertiv, took us through their successful ABM pilot in Australia. By focusing on the mid-market and leveraging 6sense, they generated a $1M pipeline in just ten weeks. Paul explained how 6sense was instrumental in identifying opportunities with high intent, which allowed…

Alex Olley, Co-Founder and CRO at Reachdesk, delivered a dynamic session at Inspire 2024, emphasising the future of GTM strategies with an allbound approach. Olley highlighted the importance of uniting inbound and outbound efforts, aligning teams around revenue goals, and cutting out tactics that don’t bring results. He…