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Hot off the Press: The 6sense Governance Guide
👋 Hi Rev Heads! I wanted to share a helpful guide designed to help customers optimize the performance of their 6sense instance and predictive models. It includes administrative best practices, a checklist, and recommended frequencies for each task. Topics include: Segment management Segment audits Campaign audits Keyword &…
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🎥 Replay Ready! 2025 B2B Buyer Experience Report: How AI Is (and Isn’t) Disrupting Buying Journey
The replay from today's webinar session, The 2025 B2B Buyer Experience Report: How AI Is (and Isn’t) Disrupting Buying Journeys, is now available! Watch it here. ICYMI: 6sense’s Head of Research & Thought Leadership, @Kerry (Kerry Cunningham) and Marketing Research Analyst, @saraboostani (Sara Boostani), delve into the…
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Announcing 2024 Breakthrough Award Finalists!
🏆 ABM Program of the Year: Flexential, HPE Aruba Networking, NinjaOne, Shell Lubricants 🏆 Fastest Time to Value: Corporate Visions, Folloze, Sift 🏆 Ad Campaign of the Year: Ivanti, NinjaCat, Qualcomm 🏆 Nimble Marketing: Expereo, Folloze, Tackle.io 🏆 Ecosystem Fusion: Blue Yonder, Pantheon Platform, Vertex Inc. 🏆 One…
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Leave a Review. Get Cool Swag!
Yep. Simply complete a product review on 6sense at one or more of the sites below and send me a screenshot confirming your completion. (Reviews are anonymous.) I’ll add a new badge and RevCity points to your profile for each review you complete! What do you say? Gartner Peer Insights G2 – RevAI for Sales G2 – RevAI for…
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🎥 Replay Ready: What’s Next? Reveal | Intelligent Workflows in Action
The replay from today’s What’s Next? A 6sense Reveal is now available! We loved showcasing how our new Intelligent Workflows product will help you automate what matters and drive more pipeline—without the busywork. It'll be available to all 6sense ABM customers in the coming months.…
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Just Announced: Partner of the Year Award Finalists!
Partners of 6sense work tirelessly to help customers maximize their ROI and achieve their goals. Whether through strategic consulting, managed services or specialized tech integrations, they play a critical role in extending the value of 6sense. Let's celebrate this year's Partner of the Year Award finalists! HubSpot…
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RevHeads Unite! We want to hear from you!
Hey RevHeads - We want your take! How would you define a RevHead to a friend or peer? We'll highlight your answers at Breakthrough along your name, title, and headshot. Share your ideas with us by Wednesday! Here are some ideas to get the inspiration going. RevHead noun A 6sense superfan who is utterly obsessed with…
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🌍 🤝 Unlock the Power of Community: Join Your Local 6sense User Group Today!
Hello, RevHeads! Are you eager to supercharge your 6sense skills and connect with fellow marketing, sales, and operations pros? Dive into your local 6sense User Group and discover a world of knowledge and networking right at your RevCity doorstep! 🎉 Why Join? 🤔 User groups are your golden ticket to: 📚 Learn: Dive deep into…
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Located in the NYC metro area? Join us for an Exclusive Executive Mixer in May!
On behalf of 6sense, Marketbridge, and Sloane Staffing, we are hosting an exclusive group of Sales and Marketing leaders for a private Happy Hour on May 15 in New York City. We'd love to see our RevHeads there! You can expect high-value conversations, exclusive insights, and top-tier networking. When: Thursday, May 15,…
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Breakthrough '25 Call For Speakers = NOW LIVE
You heard it here first - the Breakthrough '25 Call For Speakers is officially live until May 14. Submit your nomination now! Breakthrough, 6sense's annual user conference, is all about unlocking new possibilities, scaling success, and multiplying what matters—whether that’s pipeline, revenue impact, marketing efficiency,…
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🚀 Upcoming Virtual User Group - Dive into 6sense Highlights with Tara Dacci from Calendly
We're thrilled to invite you to our Virtual User Group on July 18th, with both EMEA and US friendly sessions: EMEA: 2 PM BST US: 11 AM PT 🌟 Event Highlights: These sessions will be packed with rich content straight from a user just like you! Tara Dacci, Sr. Marketing Operations Manager at Calendly, will share her insights…
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🎥 Replay Ready! 2026 AI Marketing Strategy: All Action, No Hype
The replay from today's webinar session, 2026 AI Marketing Strategy: All Action, No Hype, is now available! Watch it here. ICYMI: While everyone talks about AI, few marketing leaders know how to activate it for revenue growth. As LLM search reshapes buyer discovery and anonymous research dominates the funnel, your 2026 AI…
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See you at Dreamforce?
Hello! I joined the 6sense team two months ago and am leading our Customer Marketing team. If you're heading to Dreamforce this week, I'd love to meet up with you and introduce you to some of our customer marketing team members. Drop a comment below if you'll be in San Francisco and I'll find a time for us to connect.…
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CALLING ALL BREAKTHROUGH AWARD ENTRANTS - the submission deadline is one week away - July 26!
Every single day we hear stories from teams who have used 6sense to bring their sales and marketing teams together, or execute an Ad campaign with phenomenal results, or greatly improve their GTM efficiency. Now's the time to share your team's success and earn some well-deserved recognition with a Breakthrough Award! There…
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7 minutes of your time? We need YOU for our next Research project
Hey all, If you enjoyed @Kerry's session Its (Nearly) Over Before You Know It at Breakthrough, you're really going to love 6sense Research's next study. We’re currently working on a new report about how marketers identify and engage with potential buyers and would love to hear from you. If you can give us 7-minutes of your…
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Intent Keywords and Search Keywords – What's the Difference?
Building your intent strategy and finding and managing intent keywords is one of the big foundational elements of your 6sense instance. Intent data tells you what your buyers are thinking about, how that’s changing and trending, and what you need to bring to the table to be relevant to them. This is important when you’re…
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🧐 How Many Activities does it Take to Convert a 6QA to an Opportunity?
6sense IS the Secret Sauce, but not the only ingredient… Hi there, Hanna Martin here from 6sense's marketing operations team! 🤗 Of course we wish we could have a 6QA magically turn into a million dollar closed-won opportunity overnight. While a 6QA shows the whole revenue team where to prioritize, when and with what…
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Multiple Predictive Models - When, Why and How?
At 6sense, we have customers that rely on a single Predictive Model to support their Go-To-Market strategy and others who prefer multiple Predictive Models due to the makeup of their organization. This is generally established at the beginning of the relationship when Sales and our Solutions Consultants are scoping the…
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Form Submission Conversion Rates Struggling?
One of the biggest challenges that I hear from my clients is attributing success of their various initiatives around whether or not form submissions are captured. But measuring performance strictly on form fills doesn’t take into account how not all forms are created equally. Oftentimes, the barrier to entry with forms is…
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My 6sense Advertising 2024 H1 Audit
Helloooooooooo RevHeads! I just received permission to share with all of you an audit I performed on our ads earlier in the year. Before I begin, I just want to note that this is a representation of what we ran during the timeframe - a baseline, if you will. Not every ad type or capability was fully utilized/assessed and…
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Tips & Tricks for Digital Advertising in EMEA
Throughout my time here as a CSM here at 6sense (nearly 4 years!) I frequently get asked by my clients about how they can think a bit differently about Digital Advertising in EMEA. As we all know, the GDPR makes paid advertising in the region challenging and what works in the US or other parts of the globe may not directly…
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6sense Product Roadmap is Now Live!
We are pleased to announce that all 6sense license holders can now access a centralized platform where you can view all our planned, in-progress, and complete product roadmap features. All product ideas will be available for voting and review in the same roadmap portal under the Ideas tab. To access the roadmap, click on…
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Real Time Slack Alerts for Accounts on your Website
Want to give your BDR’s/AE’s real time slack alerts when certain accounts are actively browsing your website? Perhaps it’s a 6QA + Top Tier target account and they just hit your pricing page. What if we could do them one better and give them the account plus the location of the individual doing the research? Would that be…
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The Digital Advertising Metrics You SHOULD Care About
Before we begin, have you integrated 6sense and Google Analytics 4 yet? If not, do it NOW. You’ll thank me later. With that out of the way, far too often we hear concerns around advertising performance for reasons like; “We are not seeing form fills”, “clickthrough rates are low” or “it doesn’t work in EMEA”. The challenge…
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Hooray for 10K 🎉
RevCity officially hit 10,000 members this week - wow, what a milestone! SO happy you all are here, thank you, thank you, thank you - this community is a powerhouse of knowledge, innovation, and collaboration and it is all because of YOU. Thanks to our RevHeads for continuing to show up for one another! You make RevCity a…
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Intent Doesn't Work
Intent data doesn't work. As a partner of leading intent data providers like 6sense and G2, I've had the privilege of working on over 40 projects leveraging 3rd, 2nd and 1st party intent technologies. However, there's a crucial insight I've gained that often goes unmentioned: Intent data, while incredibly powerful, is not…
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Can 6sense finally share a domain list available for advertising?
Sort of. At the very least, I’m hoping to bring you greater transparency into how we maintain inventory and shape traffic to give you peace of mind in where your ads run. The 6sense DSP has access to a broad range of inventory through all major ad exchanges, including Comscore’s ‘Top 100’ properties, business and local…
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Creative Services Ads Review to Boost ROI
Looking to improve your ads to increase engagement and performance? The 6sense Creative Services team can help! Share 1-2 ad creatives in this discussion thread and we'll provide actionable insights to optimize elements like copy, visuals, and CTAs. We can even draft you copy ideas and, where relevant, show you new designs…
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How Striim uses 6Sense and GA4 for insights on web traffic, content, and Google Ads.
Hi everyone! I wanted to share with you some ways you can use 6Sense and Google Analytics 4 together. The process for setting up GA4 and 6Sense can be found here and my offer for troubleshooting your implementation here always stands. The images in this writeup mostly come from Looker Studio. There are many ways in which…
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Strategic Priorities: 6sense Mutual Success Plans
At 6sense, we’re heavily invested in our customers’ success; as we progress in 2025, we’re enhancing how we support our customers through the 6dimensional™ Success Model by introducing Mutual Success Plans. Mutual Success Plans (MSPs) are a tool your customer success manager (CSM) will support your team with to drive and…
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Are you capturing LinkedIn Sales Navigator activities in 6sense?
Recently met with a Sales Director who was worried 6sense would miss a lot of his team's prospecting activity since so much of it is done via LinkedIn (connection requests, InMails, etc.). This isn't a 6sense issue so much as it's a LinkedIn + your CRM issue, and the good news is it's relatively easy to solve! Since 6sense…
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Out of Sight, (Almost) Out of Time Webinar Recording with Kerry Cunningham
In this webinar, @Kerry Cunningham, former Forrester and SiriusDecisions analyst, introduces the new 2023 6sense B2B Buyer Experience Report, revealing what’s inside the minds of 900+ surveyed B2B buyers, and extracts the brand-new intel your team needs to get a game-changing competitive edge. This session is packed with…
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News Team 6 is excited about Breakthrough - how about you?
Ready to "Be More" at the Breakthrough conference this year? Check out this awesome quick News Team 6 update with a sneak peek at the location and content: Tell us what you're hoping to see or learn or do this year at Breakthrough Check out a few FAQs about the event And most importantly REGISTER TODAY!
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Sunday is International Audit Your Intent Keywords Day!
Ok, not really, but I want to will it into existence. Here's the simple premise: Companies, including 6sense, create keywords, add keywords, and group keywords, but rarely purge keywords. And we all should. Or we should at least take a hard look at them and ask, "Does this one spark joy?" Why Sunday? Sunday is August, 6th.…