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Tech Stack Fusion - The 6sense Revenue AI Ecosystem
If you aren't connecting your tech stack tools, you are leaving cash on the table. Did you know that 6sense has an entire ecosystem that fuses together solutions used by marketing, sales and operations teams? The 6sense Revenue AI Ecosystem offers a curated selection of best-in-class integrations and partnerships. Imagine…
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Proceed with Confidence: Teen Mom Edition
Yep. You read that title correctly. Teen. Mom. Midway through my high school senior year, I found out. Less than two weeks after my 18th birthday, and a day after I found out I was accepted to one of my dream colleges. I don't even think the word "fear" encapsulates the emotions and feelings that flooded me. And the fear…
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Proceed with Confidence: Presenting at All Hands
Hi RevCity Community and Proceed with Confidence friends! In the spirit of Michelle Poler’s amazing keynote speech about facing her fears at Breakthrough 2022, I wanted to share my own story about recently facing a huge fear – presenting to a large group of my peers. I’m sure I’m the only one not super cozy with this,…
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EMEA 3rd Party Intent Data Coverage
A common question the 6sense field teams get from customers and prospects is... "So what about your 3rd party intent data coverage in EMEA?" Good news! Our Core Data team has recently done a deep dive into our coverage in the EU, and we are excited to share some really amazing results with you. 6sense has nearly 10x the…
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One-to-One & One-to-Few Campaigns at 6sense
One of the most commonly discussed topics within Marketing here at 6sense is how to effectively target a smaller subset of accounts in an effective, meaningful way. After speaking with Jeff Siegel, our Director of Strategy, I've compiled a few best practices on the topic below: Target multi-country variants of accounts and…
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Nifty Trick an SDR Shared for Slack Alerts
We had some of our top SDRs share how they use 6Sense on Tools Tuesday and one of them uses the ✔️ emoji reaction in the alerts thread to stay on top of which accounts in her alerts she has already followed-up with. Not sure if you've heard of this but it could be great for you to add to your best practices documentation.
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Not in CRM Segments - Game Changer!
When training new sales reps and getting them set-up on 6sense, they should create segments for accounts in their territory that are not in CRM. This segments allows them to see the companies in their territory that are not in CRM that are showing intent signals, whether that be keywords searched or website visits. The…
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Webinar: No Bank Slates - Presented by Kerry Cunningham of 6sense & Harrison Liss of Elevated Third
Throwing this out there for any RevHead who digs Kerry's research. Kerry and Harrison will discuss Kerry's newest research and what you can do to best position your brand in 2025.Z The webinar will be on December 17th at 9 AM Pacific / 12 PM Eastern, check out the deets and snag your seat!…
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Tips + Tricks for Unlocking Immediate ROI with Data Workflows Enrichment
Are you excited about the launch of Data Workflows Enrichment (Available for Sales Intelligence customers with SFDC or Hubspot CRM) or are you unsure how to leverage this new feature? Fear not! This article will guide you through two high-value, yet simple, workflows to kickstart your enrichment journey: Sales Intelligence…
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Why ABM Only Customers Should Integrate CRM
If you have 6sense's ABM platform and do not have your CRM integrated, this post will walk you through what you're missing out on and why you should consider integrating your CRM! 6sense currently integrates with the following CRMs: Salesforce Sales Cloud CRM HubSpot CRM Microsoft Dynamics 365 CRM If you have one of these…
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Take a gamble on early Breakthrough tickets
Consider this our late Cyber Monday sale 😉 It's planning season, and I wanted to make sure you mark your calendars October 7-10 for Breakthrough at the new Fontainebleau Las Vegas. It will be epic. We're taking over the whole resort with three days of content and insights to help your team be more strategic, innovative,…
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Email best practices to avoid being marked as spam
If you're like me, you probably have a copy of Latane's book, No Forms. No Spam. No Cold Calls, sitting on your desk (or somewhere easily referenceable). For the purposes of this post, I highly suggest dusting it off. 6sense has long proclaimed that traditional marketing tactics - forms, spam, and cold calls - create a bad…
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Executing Stage Based Campaigns
In the world of ABM, there are a variety of ways to ensure you engage accounts at the right time. What we'll discuss in this article is Stage Based Campaigns - this is one of my favorite topics to discuss with my customers as a CSM and is a strategy to ensure you maximize engagement in a repeatable way. Stage Based…
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It's Model report refresh day!
It's the 3rd of the month which means everyone with Predictive has a Model report with updated metrics based on activity back in August (remember, the model predicts likelihood of an opportunity opening in 90 days). At 6sense, our metrics are basically the same as the month before. Our baseline increased from 1.72% to…
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Conversational Email Best Practices + Campaign Performance Guide
Check out the attached guide for tips on writing great emails with 6sense Conversational Email! From the copy, to the subject line, this guide has all the details. Also included is guidance on reviewing and interpreting your Conversational Email campaign results after launch. Happy qualifying!
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Top 5 Case Studies on How to Leverage 6sense in B2B Marketing
Have you ever been curious on how other B2B companies use 6sense? Sometimes the best way to discover untapped potential is by learning what other companies are doing! We compiled our top five case studies that dive deep into how B2B marketers use 6sense: A question for our fellow marketers — what's a feature in 6sense you…
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Share Your Ads for Creative Feedback! (September 2023)
Looking to improve your ads to increase engagement and performance? The 6sense Creative Services team can help! Share 1-2 ad creatives in this discussion thread and we'll provide actionable insights to optimize elements like copy, visuals, and CTAs. We can even draft you copy ideas and, where relevant, show you new designs…
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List Tagging from Sales Intelligence to Salesforce?
We're chatting with the support team on this, but I'm wondering if any of you here have a workaround. We use Groove. With ZoomInfo, we could tag our contacts/lists and then pick them up in Groove using that tag. Now we're trying to figure out how to pull something similar off in Groove. I already used my political capital…
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How often can I change Bombora topics?
Because Bombora tracks intent in a "surge" fashion, as opposed to every day website visits like 6sense, it can take 3 weeks for Surge scores to register. It is recommended that 12 weeks of run time is needed to get the best analysis of Bombora surge scores. The absolute minimum you should change topics is 3 weeks; the best…
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6sense Data Packs "Un-Packed"
6sense Data Packs "Un-Packed": Powering Your Business with Accurate and Scalable Data Sets In today's fast-paced and data-driven business landscape, the need for reliable data sets that can be easily integrated into existing workflows is more crucial than ever. Companies are constantly seeking ways to improve their…