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How to get set up with 6sense Display
Given everyone's shift towards digital efforts, we thought it'd be helpful to create a quick how-to video to guide you through setting up your 6sense display campaigns. Learn how to get set up with 6sense Display in as little as 5 minutes!
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Stage-Based Display Advertising: Engage the Right Way
6sense is hyper-focused on engaging with customers the right way. This post will give you an idea of how we come up with our stage-based display advertising as well as understanding what your future customers are doing at each stage of the buyer journey. A quick snapshot to understand interactions at each stage: When…
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Benchmark for Media Spend
We often get the question: "Can you tell me how much I should budget for media to spend per account?" As there are so many factors involved – key objectives/goals, your product, industry, go to market motions, and campaign strategy all have a huge impact on your spend. We recommend thinking about how you want to segment…
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Nifty Trick an SDR Shared for Slack Alerts
We had some of our top SDRs share how they use 6Sense on Tools Tuesday and one of them uses the ✔️ emoji reaction in the alerts thread to stay on top of which accounts in her alerts she has already followed-up with. Not sure if you've heard of this but it could be great for you to add to your best practices documentation.
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Transform Your BDR Program from LOL to BFD [Webinar Replay]
Our industry has taken a pivot due to the lack of events and relies more than ever on the success of our BDRs and their ability to bring in pipeline. Want three tips from 6sense team Latane Conant, Cameron Bond and Ernest Owusu? Use insights, ditch the cold calls and have the proper tech stack that will take your BDRs to…
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Not in CRM Segments - Game Changer!
When training new sales reps and getting them set-up on 6sense, they should create segments for accounts in their territory that are not in CRM. This segments allows them to see the companies in their territory that are not in CRM that are showing intent signals, whether that be keywords searched or website visits. The…
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Value Cards for your BDRs
Here at 6sense, we value our BDRs. So much so, that we work on equipping them with persona-based messaging so that they’re reaching out to the right people with the right message. Here’s an example of some value cards for one of our top-searched keywords: “Predictive Analytics”. Note that there are different priorities for…
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6sense Rollout Best Practices
Sharing this awesome slide from our FKO (Field Kick Off) session with Julie Ryan, Business Operations at Glassdoor, about how Glassdoor is approaching 6sense rollout from all angles: Do you have any successful tactics you'd like to share?