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X-Forwarded-For API functionality has stopped working
Hi folks, I'm trying to leverage the 6Sense API for company detail identification to surface some information. I was able to create a proof of concept a couple months ago, that leveraged the X-Forwardedd-For header (only seen that referenced here for 6Sense:…
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Any CSM Teams on here using 6sense?
6Sense is new to us over at LASSO and while it's primarily for our Sales org, we have access to it as a CSM team. Any CSM teams in the community willing to share their best practices or tips and tricks for CS teams?
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6Sense Company Identification API params?
Attempting to use the company-identification-api. It says it has the ability to pass an ipv4 address, yet the docs show no way to pass IP as parameter. Does anyone know the field name or have any additional details about this endpoint?
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Driving traffic to blogs/content?
Hi all - I'm curious where the trends of success are for top of funnel ads (Awareness/Consideration). Are people leaning toward using specific pieces of content like blogs or videos, using value props that appeal to that top of funnel (i.e. acknowledging the problem their facing), or a combination of both? I've usually…
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6Sense Segments - "Technology Used" filter
Does anyone know how 6Sense gets the list of "Technology Used" keywords when creating segments based on certain technologies? How can I search for a Technology usage that is not a recognized 6Sense keyword... to be specific ... I'm creating a segment to look at companies searching for a certain technology when I try to set…
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High Bounce Rate from Display Ads
We're relatively new to 6sense and now have a full quarter's worth of data to review and digest. We're seeing a high bounce rate in Google Analytics from our display ads (we know the culprit is 6sense display based on UTM data). Has anyone else had this issue? Any best practices for rectifying?
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Any luck with trial/demo promos? Also, how do you spend your time? (One-person team at a startup)
Hey, everyone! I've been thinking a lot about this lately and feeling a bit overwhelmed. I'm a one-person powerhouse responsible for ABM, SEO, and paid advertising in general. I've been taking advantage of 6Sense's resources - both those that are available online as well as our incredibly awesome Senior CSM connecting us…
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Cost Analysis
Hi there - is anyone running a cost analysis for 6sense? We don't have any clear closed won opps from 6sense yet, so wondering how people are reporting on ROI, or cost per engagement? I'm considering looking at cost per new 6qa, cost per site visit, that type of thing.
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🎥 Tee Up Contacts for In-Market Accounts (Latane's Listening Tour)
Hey RevCity!! I'm on a Listening Tour with @Saima - we're visiting 30 customers in 30 days - and we've been hearing some common themes along the way. I thought I'd record a few videos for you all to address these topics! I've been hearing a lot of customers say that their Sales team isn't sure what to do with an in-market…
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🎥 Using the Right Segments to Fuel Your ABM Program (Latane's Listening Tour)
Hey RevCity!! I'm on a Listening Tour with @Saima - we're visiting 30 customers in 30 days - and we've been hearing some common themes along the way. I thought I'd record a few videos for you all to address these topics! Back to Basics! People often ask me how I define Account-Based Marketing. Here's my reply: ABM is about…
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Journey Mapping!
Hello! We are pretty new to 6Sense. Can we use 6Sense for Journey mapping? If yes, curious about how others have done this! Thanks, Jessica
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PLG Marketing Strategy - feedback? ideas?
Hey all, We're looking for customer feedback from those who offer PLG and how you are incorporating those into your buying stage based marketing motions. For example, are you targeting Decision/Purchase accounts? Are you focusing Consideration and retargeting those accounts that viewed the CTA but did not commit (i.e. land…
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Tracking new contacts created from 6Sense in HubSpot and/or Salesforce
Hi, How are other people tracking new contacts created by 6Sense campaigns in Salesforce and/or HubSpot? Currently we have a hidden field in our HubSpot forms to capture utm_source parameter, which is looking for the default "6sense" source we I understand is added to all tracking URLs. We have been running with 6sense for…
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Talking Points
Hi! I could use some help with talking points. Is anyone out there using them today? Would love to better understand how others are designing and implementing them.
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Are Look-alike Segments Dynamic?
Hello! When you create a look-alike segment from a CRM account list, is that segment dynamic? I know segments created using 6sense's filters are dynamic, so wondering if that's the case with look-alike segments as well. Thank you!
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Has the preferred publishing list been worth it to you?
Has anyone tested this? Thank you!
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Product Announcement: 'Technology Used (Other Sources)' filter sunsets on Dec.12, 2022
Hi 6sense Community! As of Dec. 12, 2022, we have sunset all technographic data sourced from other data partners. You’ll notice a few updates to the platform after Dec. 12th: The "[Deprecated] Technology Used (Other Sources)" filter has been removed Now users have one technology filter option to select: "Technology Used”…
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Looking to connect with B2B marketers in saas
Hi! I am looking to connect with other B2B marketers in saas, would love to connect on how you are approaching planning for next year!
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Pause a 6sense ad campaign
Hi All, How can we pause an ongoing 6sense ad campaign?
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Campaign Setup FAQ: Part 2 of 2
Below we answer the most commonly asked questions surrounding campaign setup. This post covers Persona Targeting, Device Type, Inventory Type & Viewability, Domain, Brand Safety, Ad Groups and Ad Sizes, and UTM Parameters. Please click here for part 1, which covers Campaign Budget, CPMs, Campaign Flight Dates, Dayparting,…