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Integrating 6sense with Optimizely
View the Optimizely article here.
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Integrating 6sense with Adobe Analytics
See the below PDF for instructions.
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Integrating 6sense with Pathfactory
Mutual customers of 6sense and PathFactory can now leverage 6sense Segments and 6sense predictive stages combined with PathFactory's content personalization to create customized content tracks at every stage in the buyer's journey. See the below PDF for instructions.
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One-to-One & One-to-Few Campaigns at 6sense
One of the most commonly discussed topics within Marketing here at 6sense is how to effectively target a smaller subset of accounts in an effective, meaningful way. After speaking with Jeff Siegel, our Director of Strategy, I've compiled a few best practices on the topic below: Target multi-country variants of accounts and…
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How to best prepare for a discovery call
According to Marcus Chan, author of Six Figure Sales Secrets, you have to earn your seat at the enterprise discovery call by getting up to speed on the core buyer beliefs like the pains they have, the cost of inaction, the desires they have, and the things they might doubt. It's not just to move the call forward but it’s…
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Best-in-Class Data: 6signal Graph for Account Identification
6sense includes industry-leading account identification capabilities via our patented 6signal Graph, which associates anonymous activity across devices, channels, and products to accounts to provide a complete view of anonymous account activity. The accuracy of 6signal is key, as match rates mean nothing unless you can…
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SAML/SSO Enabled, But Why Aren't Users Appearing in 6sense Once Added in Identity Provider (IdP)?
The first time a new user that has been enabled in your IdP logs in to 6sense via SSO, that user will then appear in 6sense User Management. New users are initially assigned the Insight User role, which has minimal access to the 6sense platform. You can then assign that user to the proper role within User Management in…
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How Engagement Thresholds Help Tell the Marketing Impact Story
Articulating marketing’s purpose and business value to non-marketers through relevant metrics has always been an uphill task for B2B marketers. Vanity metrics are not appreciated by stakeholders outside the marketing department because these figures only tell part of the story. Revenue and pipeline impact metrics are tried…
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Cookiepocalypse & 6sense: Third-Party Cookie Deprecation
This guide addresses frequently asked questions about potential impact on 6sense products and services due to changes in the privacy environment related to third-party cookies that could render third-party cookies obsolete. The changes in the privacy environment include (for example) Google’s announced proposal to develop…
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Creative Ways to Use Keyword Groups
Keyword groups let you organize related keywords by topic — and the possibilities are endless. You can group Branded and Generic keywords together. You can group keywords from different product categories together. You can assign keywords to multiple keyword groups. Here are some ideas to get you started: Your…
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6s Intent based Churn Notifications
Hello Fellow Ops Stars, Is anyone using the 6s intent scores for their health score modeling?
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Best Practices for Selecting and Adding Keywords
To get the best results from 6sense, you need to select the right keywords and add them to 6sense. (Keywords are often phrases, not singular words.) It’s critical, but it may seem daunting to sift through all the potential details that might give you the best results. Here are some tips and guidelines about how to get…
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Best Practices: Custom Talking Points
Find Custom Talking Points in Sales Intelligence The Custom Talking Points feature enables marketers to provide sellers with guided conversation points and recommended content based on factors like a buyer’s behavior, role, and fit. Once configured within the 6sense platform, Custom Talking Points appear on the Actions tab…
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Best Practices: Linkedin Campaigns
To ensure best-practice execution of 6sense-LinkedIn campaigns, there are several helpful tips and nuances to be aware of as you work across these two sophisticated platforms using the integration. [Also see this Knowledge Base article] User Access Management To access and manage LinkedIn syncs users will need to have the…
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Best Practices: Facebook Integration
To ensure best-practice execution of 6sense-Facebook campaigns, there are several helpful tips and nuances to be aware of as you work across these two sophisticated platforms using our integration. To learn more about the 6sense - Facebook Integration in the attached document.
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Stage-based Advertising KPIs
Display Campaign KPIs When it comes to benchmarking 6sense display advertising, it is recommended that you focus on building your own benchmarks based on your organization's unique market, spend strategy, brand power and content. Giving general benchmarks is difficult since strategic approaches vary and can be impacted by…
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6sense Practice Brief: Keyword Selection and Management
A strong intent graph is core to the insights that allow revenue teams to build and enable hyper-targeted GTM programs uniquely tailored to their GTM strategy and company goals – so having the right strategy to get the right keywords to fuel 6sense’s platform, models and insights tools is a critical first step for any new…
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How to get set up 6sense and Hushly
Account-Based Sales and Marketing requires rich account insights and the ability to deliver engaging experiences. A critical part of an engaging experience is delivering the right content at the right time. Hushly and 6sense allow marketers and sellers to seamlessly deliver a new level of personalization to customers.…
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How to use 6sense with Google Ads
Google Ads allows you to promote your products and services when and where people are searching for them. Google receives over 5.6 billion searches per day and over 59% of shoppers use Google to research a product or service before purchasing. Unfortunately, Google Ads provides few standalone capabilities for account-based…
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Operationalizing 6sense: A 90-day plan
Check out this robust 90-day plan that Brainshark put together for operationalizing 6sense! Complete with areas of focus, program goals, 6sense features that line up with the initiatives, plans of action, things to consider, KPIs and more - this table maps out all of Brainshark’s priorities as it relates to 6sense and…