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Ad Types Explained
6sense supports five different ad types: Banner ads Animated HTML5 ads Dynamic HTML5 ads Native ads Video ads Which ad(s) you should run depends on campaign objective, creative bandwidth, and other factors. You can find more on each ad type -- including examples -- here or by clicking any of the links above.
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Help Measuring Pipeline Impact for both Known and Unknown Contacts Engagement
B2B small SaaS software company here. We have the most basic version of 6sense (not Predictive). In order to justify the cost of 6sense to the C-Suite, I need to show the impact of our campaigns on the pipeline - not only at the account level but also down to the exact Contact. This is because we're still trying to gain…
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Marketing Skills & Mapping for the right seniority level
I'm Alina - I'm acting CMO at Chili Piper where I have been running the marketing team for 90 days now One of my most important tasks is to make sure I have the right skillsets mapped per seniority in the team to make sure my team gets the right support it needs Does anyone have any good resources on this topic? I have…
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Fireside Chat with Latane Conant
Pavilion Fireside Chat: How to Unlock the Full Potential of Modern B2B Marketing and Sales This event occurred on Thursday, December 8, 2022 Listen as CMO Nicola Anderson, envoy for Pavilion's London Chapter, talks to 6sense CMO, @Latane Conant, about how today’s revenue teams can thrive despite uncertain times.
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6sense + Drift Integration
Together, 6sense and Drift help revenue teams create engaging, personalized conversations that drive conversions. In our recently published case study, Qualtrics saw a 150% lift in email capture rate and a 38x increase in conversation to opportunity rate. Bottom line, 6sense + Drift = better together. Ready to see for…
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How much of your market is really in-market?
How much of your target audience is in market for the thing you sell every quarter? How many will actually make a purchase? When you're young and growing, the answer is not that relevant. But, when economies slow and reach growth plateaus, it becomes more and more important. When I talk with marketers about this, few seem…
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Advertising campaigns reporting - analyzing and reporting on display ads
After testing multiple reporting formats, this is how we're doing right now. We export the data from 6sense and create pivot tables (the old-fashioned way). We start by looking at the campaign level - an overview of the campaigns' performance. And then, look at the ad level, which asset, creative, and ad size is performing…
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6sense research e-book: Understanding Buyer Behavior
Hi all - We have a new publication from our research department we'd love to tell you about. This e-book uses recent research to make the case that you to be looking at more than MQLs/leads. Specifically: The buyer is a big group of people, so focusing on just one, the MQL, doesn’t make sense And we discuss the 3% form…
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Web personalization with 6sense and Pardot
Hi all, I was wondering if it is possible to use 6sense data and segments via Pardot to personalize webpages. I've seen the partnership with mutiny and another company for this but I wonder why it wouldn't be possible with Pardot since it's integrated. Thanks to share your experience if you have some
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6sense + Drift Integration
What if you had context for every buyer conversation? What if you could prioritize the right accounts and improve buyer experience? Look no further than the 6sense + Drift integration. 6sense and Drift are better together by: Identifying anonymous and known website visitors when they arrive Give website visitors a…
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Salesforce Report on Recently Assigned Leads + 6Sense Buying Stage
Hi there, Can anyone tell me how they're creating dashboards or reports that would allow an SDR to look at their recently assigned leads (not accounts or 6QAs) and see at a glance the 6sense data like buying stage, etc. My understanding it I'd just build a lead report and use the 6sense custom fields in 6sense, but my…
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How to Write Effective Sales Copy
This nifty how-to article contains practical tips for writing better copy. It's officially aimed at Sales Reps and BDRs, but the info is helpful for anyone! Topics include: Normal words vs formal words What's in it for the reader Getting to the point Structure (bullets, italics, etc) 3 editing tips Check it out today:…
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Product Announcement: 'Technology Used (Other Sources)' filter sunsets on Dec.12, 2022
Hi 6sense Community! As of Dec. 12, 2022, we have sunset all technographic data sourced from other data partners. You’ll notice a few updates to the platform after Dec. 12th: The "[Deprecated] Technology Used (Other Sources)" filter has been removed Now users have one technology filter option to select: "Technology Used”…
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Impact on 6sense from the decisions about use of Google Analytics in the EU
The 6sense JavaScript does not utilize Google Analytics. While the 6sense JavaScript captures IP addresses and cookies, it includes a consent mechanism and the ability for customer’s webmasters to control when and whether data is transmitted to 6sense via a cookie banner. The customer can stop the JavaScript from sending…
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ABM 2023 Planning - ENT accounts for 1:many targeting
Hello, I know a lot of you are already having marketing strategy updates for 2023. In my organization we use 6sense as our hub for ABM, including 1:Many. We are a global organization, so our 1:many target list includes ~20K ENT & Upper-Commercial accounts worldwide. In 2023 my plan is to utilize PPC and Paid Media…
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Looking to connect with B2B marketers in saas
Hi! I am looking to connect with other B2B marketers in saas, would love to connect on how you are approaching planning for next year!
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Pause a 6sense ad campaign
Hi All, How can we pause an ongoing 6sense ad campaign?
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6sense Advertising Creative Services FAQ
Q: Why Creative Services? A: Many advertising clients see low engagement due to weak creatives and lack the in-house resources to deliver improvements. The Creative Services team is comprised of editors and designers experienced in designing engaging B2B ad creatives, helping customers realize maximum value from their…
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Campaign Setup FAQ: Part 2 of 2
Below we answer the most commonly asked questions surrounding campaign setup. This post covers Persona Targeting, Device Type, Inventory Type & Viewability, Domain, Brand Safety, Ad Groups and Ad Sizes, and UTM Parameters. Please click here for part 1, which covers Campaign Budget, CPMs, Campaign Flight Dates, Dayparting,…
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Campaign Setup FAQ: Part 1 of 2
Below we answer the most commonly asked questions surrounding campaign setup. This post covers Campaign Budget, CPMs, Campaign Flight Dates, Dayparting, and Frequency Cap. Please click here for part 2, which covers Persona Targeting, Device Type, Inventory Type & Viewability, Domain, Brand Safety, Ad Groups and Ad Sizes,…