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Campaign Setup FAQ: Part 2 of 2
Below we answer the most commonly asked questions surrounding campaign setup. This post covers Persona Targeting, Device Type, Inventory Type & Viewability, Domain, Brand Safety, Ad Groups and Ad Sizes, and UTM Parameters. Please click here for part 1, which covers Campaign Budget, CPMs, Campaign Flight Dates, Dayparting,…
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Campaign Setup FAQ: Part 1 of 2
Below we answer the most commonly asked questions surrounding campaign setup. This post covers Campaign Budget, CPMs, Campaign Flight Dates, Dayparting, and Frequency Cap. Please click here for part 2, which covers Persona Targeting, Device Type, Inventory Type & Viewability, Domain, Brand Safety, Ad Groups and Ad Sizes,…
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Real 6sense value... measured
Hi all. My name is Dave DiMillo and I run the 6sense business value program we call Value6. If you are trying to overcome your own fears around measuring and communicating the value you and your teams bring to your organization, we can help. Our team works with you and our CSMs to help analyze the impact your results have…
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Value6: Measuring real 6sense impact
Hi all. My name is Dave DiMillo and I run the 6sense business value program we call Value6. One my team's charters is to work with our CSMs and customers to help them see the impact 6sense has had on their businesses looking back on the previous quarter. Some of the key metrics we report on are: opportunity volume, average…
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Holiday Home Exchange
You know the iconic holiday movie, The Holiday, where Cameron Diaz and Kate Winslet swap homes for the holidays? Well...I lived out The Holiday last Christmas. I posted a TikTok video of my apartment, asking if anyone in England wanted to swap homes during the holiday season. Much to my surprise, it went viral with almost…
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What are some different campaigns you're currently running?
Hey Rev City! I'd be interested in hearing some different campaigns you're currently running. I'd specifically love to hear about some campaigns for existing customers, or lost opportunities etc.. Thanks!
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Proceed with Confidence: Teen Mom Edition
Yep. You read that title correctly. Teen. Mom. Midway through my high school senior year, I found out. Less than two weeks after my 18th birthday, and a day after I found out I was accepted to one of my dream colleges. I don't even think the word "fear" encapsulates the emotions and feelings that flooded me. And the fear…
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Proceed with Confidence: Get Social
Prior to COVID I was focused on building my professional brand online to really share my thoughts around a couple core topics I am passionate about. Most would think that during COVID would have been the perfect time for this but it had the opposite effect since everyone was jumping on the Social bandwagon. With…
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Looking to connect with Marketing leaders in B2B services
Hello, 6Sense community! I'm very excited to connect and share knowledge with all of you! I'm looking to connect with other marketing leaders working in the B2B services space. I'd like to start a group and discuss what we're seeing in the market and where we're finding success. I hope we can all leave with valuable…
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Pro Serve 6sense customers?
Hi all, anyone here in professional services using 6sense for demand gen? Would love to connect and hear more about what you're doing that's generating the most traction for revenue!
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Syncing segments to Facebook ads
Has anybody had success with syncing segments to Facebook and running campaigns to a large enough audience? I have a segment synced to Facebook but it's Facebook is telling me that the audience reach is < 10
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What Makes Me Confident AND Inspired
Hellooooo RevCity! 👋 One of my absolute most favorite things to do is getting to know new people. Work is fun and all, but as we used to say at Alyce, I love learning more about what people enjoy doing outside of work ... aka their 5-9. So, in the spirit of that and the Proceed with Confidence topics, I'm going to share…
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How are your BDRs doing? Your BDRs get $10 Uber eats for telling us.
We have a survey out now to understand how the current economic climate is impacting BDR performance. Please have your BDRs participate. They get $10 Uber eats codes, and we'll publish the results so you get a good third-party read on how the function is being impacted. Survey found here. Thanks!…
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I Took a "Flyer"
All my life, I've been afraid of heights. I don't know why. I didn't have a traumatic fall out of a tree or down a flight of stairs or anything. But when I'm climbing a shaking ladder or within 10 feet of the edge of the Grand Canyon (or any size cliff, no matter how deep or wide), I get that incessant tingling deep down…
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Proceed with Confidence: Presenting at All Hands
Hi RevCity Community and Proceed with Confidence friends! In the spirit of Michelle Poler’s amazing keynote speech about facing her fears at Breakthrough 2022, I wanted to share my own story about recently facing a huge fear – presenting to a large group of my peers. I’m sure I’m the only one not super cozy with this,…
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Proceed with Confidence: Stepping Into A New Role
Hi, RevCity community! 👋 What a great way to see the Proceed with Confidence theme from Breakthrough 22 in action in our personal and professional lives with these Proceed with Confidence posts! I have recently taken on more responsibility at work, and while I'm thrilled about the opportunity - I was initially scared.…
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Proceed with Confidence: Fear of Public Speaking
Michelle Poler's keynote at Breakthrough 22 was easily one of the better sessions I've sat through, so much so that I bought her book during her presentation. Just getting started with it, but hoping to leverage her tips in my own life. But I have a fear of public speaking, like I'm sure most of us do, plus the…
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Tips for Measuring Success for Sales
It's no secret that leadership wants to prove out the use of a new technology before a full rollout or adoption program is put in place. And with budgeting season, I figured this was likely a hot topic! We'd love to hear some great examples of measuring success with 6sense for sales reps / BDRs / SDRs. Often times, we see…
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Account Analytics Benchmarks
Hello everyone, Has anyone developed benchmarks for Account Analytics within Advertising for 1:Few or 1:Many campaigns? Thanks!
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Let's get this party started!
I’m so jazzed about the Proceed with Confidence stories in RevCity because there is such incredible power and inspiration in sharing how we each can and do proceed with confidence every day! Big or small, personal or professional, your story of facing your fears head-on encourages us all to do the same. Let’s celebrate our…