-
Content Marketing Strategy - Metrics for ungated content
Hey, We are a new 6Sense customer and are trying to truly embrace the 'No Forms' methodology and get much smarter with our marketing. We're changing our content strategy to allow more of our TOFU content to be ungated. Question: Digital Marketing colleagues are asking how they can demonstrate ROI and what metrics they…
-
API connection
Hi all, I am trying to pull back spend, impressions, CTR and associated metrics for a campaign using 6sense. Is there a REST API connection I can make to pull back this data. At present moment, I am trying to provide automated reporting via a Datorama dashboard for a client but we are struggling to provide realtime…
-
Best Practices for Google Analytics
We have just moved over to GA4 and are setting up our 6sense integration. I was wondering if anyone had any best practices for how they are leveraging 6Sense with Google Analytics as well as different report types they have set up in GA based on 6Sense metrics Thanks!
-
Intent Keywords and Search Keywords – What's the Difference?
Building your intent strategy and finding and managing intent keywords is one of the big foundational elements of your 6sense instance. Intent data tells you what your buyers are thinking about, how that’s changing and trending, and what you need to bring to the table to be relevant to them. This is important when you’re…
-
Enable Sales Intelligence in Outreach
Seeking help with getting 6Sense integrating within Outreach. I'm getting stuck on step 4 - "Input the 6sense API key into the prompt. Note: Please submit a Support ticket with 6sense Support to obtain this key." I keep getting an error message when trying to enter a case on this site to get an API token. Can anyone assist…
-
6sense now offers PeerSpot intent data alongside our proprietary keyword-based dataset
We’re proud to be the first and only ABM platform offering native access to PeerSpot data. Now your sellers will have a competitive advantage thanks to actionable insights that identify the products prospects are actually researching. Enhance your intent dataset today by following these three simple steps. Looking for…
-
🎥 Data, Dine & Dash Sales Intelligence Webinars
Recently, 6sense evangelist @Ami Arad hosted Data, Dine & Dash, a quick 25-minute demonstration of our new Sales Intelligence platform, Revenue AI for Sales. During this webinar, Ami gave a tour of the latest features and functionality of our newest product and answered questions from Sales leaders who attended. You can…
-
New 6sense Glossary
Sharing an exciting update, we've recently developed a glossary on our 6sense website to help our customers get the definitions they need. You can visit it here - https://6sense.com/glossary/. We are hoping to expand the Glossary even further, so share if there are other terms you would like to see added here. Thanks!
-
The busiest sellers also consider Profile Fit
Just as professional athletes can go through a slump, so can sellers. If you're lucky enough to be a seller with too much going on, you'll want to make sure you're also looking at Profile Fit, and not just Buying Stage as you prioritize which accounts to work. You can read a primer on the Profile Fit model here, but in a…
-
Psychographics, Skills, + Interests in Revenue AI for Sales
With the launch of Revenue AI for Sales, our Sales Intelligence tool can provide our customers with new data points, including psychographics, skills and interests! This article is intended to help you understand what this data is, and how it is GDPR complaint. What is psychographic data? Psychographic Data helps identify…
-
Where can I find training materials for Sales?
The one-stop shop for Sales training materials is: https://6sense.com/learning/sales/enablement/ In addition to recordings for AEs and AE leaders, and BDRs and BDR leaders, there is also a quick link to live trainings that are hosted by 6sense's Learning team.
-
Journey Mapping!
Hello! We are pretty new to 6Sense. Can we use 6Sense for Journey mapping? If yes, curious about how others have done this! Thanks, Jessica
-
1:1 White Glove Experience
I would love to learn how other companies are providing a white-glove approach, outside of digital. How has your sale team customized their approach? What other Marketing activities have you used to personalize the experience?
-
Looking for a Work-Around: Segment Upload Not Yielding a Matchable Account
Hey y'all, I hope all is well. Today we attempted to create a segment via "Upload an Account List" - one of our accounts did not match, however we were able to search and find this account in 6sense. We have tried several ways to add this found account to our segment (equals name, contains name, equals domain, etc.) but…
-
Top Metrics and KPIs?
I am looking for a handful of top metrics to report on a weekly or montly basis to higher ups that explain the work we're doing and the impact it's making. A few ideas i have so far: Percent of reach by marketing across our target accounts, ICP accounts, etc. Percent of engagement by marketing across our target accounts,…
-
6sense advertising: How to split my budget based on region?
Context: I have multiple personas for which I run multiple asset types per stage. So for Persona 1, for BOFU, I have 3 campaigns, and each campaign represents a different asset type (white paper, webinar, etc.). For MOFU I have 4 campaigns, and for TOFU I have 5 campaigns. Goal: I have a budget per region, for example for…
-
6sense Tips for Field Marketers
One of my favorite ways to leverage 6sense going into a trade show or event is to either a) upload the attendee list into 6sense if one is provided or b) create a segment of accounts researching relevant keywords to the event to better understand my onsite audience. From there we're able to extract important data from this…
-
PLG Marketing Strategy - feedback? ideas?
Hey all, We're looking for customer feedback from those who offer PLG and how you are incorporating those into your buying stage based marketing motions. For example, are you targeting Decision/Purchase accounts? Are you focusing Consideration and retargeting those accounts that viewed the CTA but did not commit (i.e. land…
-
6Sense Key Terms/Glossary
Does anyone happen to have a 6Sense Key Terms/Glossary they have made for their respective colleagues?
-
Looking for a new role?
Hey Everyone! As mentioned a few weeks ago, I'd love to make introductions for anyone that might have been impacted by recent layoffs. In particular, two of 6sense's customers (located in the ATL and Minneapolis areas) reached out to me because they're looking to find a BDR leader who has used 6sense in the past. Please…