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Looking for a new role?
Hey Everyone! As mentioned a few weeks ago, I'd love to make introductions for anyone that might have been impacted by recent layoffs. In particular, two of 6sense's customers (located in the ATL and Minneapolis areas) reached out to me because they're looking to find a BDR leader who has used 6sense in the past. Please…
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Explaining Predictive Stages to Sales
We've just recently signed with 6sense and one of my priorities is to achieve a level of 'organization readiness' while our custom model is being built. This includes helping the Sales and Marketing teams understand the 4 In-Market predictive stages. I'm familiar with the various ways 6sense defines/describes these stages,…
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Take our Marketing Compensation Survey!
Hi all - In our CMO compensation survey from last year, we found compensation parity between men and women marketing leaders. That was really cool. Now we want to know about all marketers and how you're being paid. As always, we'll share the results back with you, and there's a little something from Uber eats for doing the…
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Is there a changelog or a way to keep track of campaign changes/edits?
As multiple users create and update campaigns, I need a way to keep track of who did what. Is there a way to do this?
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Advertising Best Practices
Boost engagement with these 6sense advertising best practices. How to Craft a Winning Ad: AB Testing + Ad Sizes Copy CTA Visuals Animation For further assistance including paid assistance with ad consultation and/or ad production, reach out to our creative pros at creativeservices@6sense.com
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Feature Idea - Lockable Segments
We're starting to rollout 6Sense at our org and as we're creating our TAM and ICP segments, one concern that came up is with so many users able to pop into the platform and build segments that someone will overwrite our Foundational segments - sending everything into chaos. Anyone have creative ideas for solving this?
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Conversational Email Pilot Campaign
Last quarter we piloted our very own conversational email campaign aiming to: Generate upsell pipeline for 6sense Conversational Email Accelerate sales velocity in Conversational Email deals Increase Conversational Email product page web traffic We leveraged three different AI’s that targeted three separate audience…
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Linkedin Conversation Ad Campaign
Wanted to share a campaign that we’ve seen a lot of success with internally leveraging Linkedin Conversation Ads to put the AE in front of the buyer on a different channel. For this campaign we targeted ABM Managers, ABM Directors, Demand Gen Managers, Marketing Managers, Marketing VPs, Sales Managers, Sales Directors, and…
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🎥 Advertising Creative Best Practices [Webinar Replay]
@Nikki Gloudeman, Sr. Manager, and Ashlee Finch (@ashleefinch), Designer, Creative Services at 6sense share best practices for boosting engagement with dynamic and compelling ads. Copy, CTA, visuals, and animation — they cover all the essentials. Learn how to: Demonstrate your value and generate excitement with dynamic,…
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Tech Stack Fusion - The 6sense Revenue AI Ecosystem
If you aren't connecting your tech stack tools, you are leaving cash on the table. Did you know that 6sense has an entire ecosystem that fuses together solutions used by marketing, sales and operations teams? The 6sense Revenue AI Ecosystem offers a curated selection of best-in-class integrations and partnerships. Imagine…
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🎥 Operationalizing Your Account-Based Experience [webinar replay]
6sense's SVP of Revenue Analytics, @Saima Rashid shared her thoughts about how to truly operationalize an Account Based Experience (ABX) program in a webinar hosted by Pavilion. IMHO this webinar is GOLD! My favorite line, "Ideas are great, but we will win or lose as companies based on how well we execute." Here's a handy…
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Tracking new contacts created from 6Sense in HubSpot and/or Salesforce
Hi, How are other people tracking new contacts created by 6Sense campaigns in Salesforce and/or HubSpot? Currently we have a hidden field in our HubSpot forms to capture utm_source parameter, which is looking for the default "6sense" source we I understand is added to all tracking URLs. We have been running with 6sense for…
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Talking Points
Hi! I could use some help with talking points. Is anyone out there using them today? Would love to better understand how others are designing and implementing them.
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Are Look-alike Segments Dynamic?
Hello! When you create a look-alike segment from a CRM account list, is that segment dynamic? I know segments created using 6sense's filters are dynamic, so wondering if that's the case with look-alike segments as well. Thank you!
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Model for Reseller Partners -- any insights for us?
Hi Folks, We're creating a new 6sense model for our Reseller Partner accounts: (1) to identify/prioritize our existing Reseller partners which appear to be engaged in the customer's purchase lifecycle for some of our specific products/solutions; and (2) to identify new potential Reseller partners who might be appropriate…
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How can I exclude customers from my ICP segment?
How do I ensure I'm ONLY looking at intent for prospect accounts that are in-market? In every one of my segment reports, I see dozens of clients (which makes sense because our platform is part of our website). Am I dumb and just missing something?
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6sense + Integrate Integration
Integrate and 6sense have teamed up to change the name of the game when talking about ABM in 2023 and beyond. Providing joint customers the product functionality of automated target account list imports across channels - the integration between Integrate and 6sense's platform gives mutual customers the access to quickly…
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6Sense Segments + LinkedIn Ads
Hi RevHeads (is that a thing?) We utilize the 6Sense segments by layering them with LinkedIn's job title targeting to display LinkedIn ads to the most relevant prospects. We are pretty niche, so the segments don't populate as many accounts as other companies, so we're pulling from a smaller audience pool. Although the…
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Looking for 6sense API documentation?
We've got you covered! It can be found here: https://api.6sense.com/docs/#introduction The 6sense API is the easiest way to connect with the 6sense platform. It's an HTTP-based API that your apps can use to programmatically. Based on your API endpoint, APIs can return informations like firmographic data, product scoring…
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Tips for Utilizing G2 + 6sense
The G2 + 6sense integration allows for more visibility into target accounts with all of your intent data available in one system. Internally, our teams use G2 intent in a lot of our campaigns. More specifically, we use the "Product Profile Pageviews" and "Comparison, Alternatives, and Ad Pageviews" filters for later…