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Account intent with ad clicks
When you run ads, you can see what accounts are clicking on our ad to go to our website. I can click on each individual account to see what their intent is, but I have to manually click on each. Is there a way to group accounts with higher intent in a mass way vs clicking on each individual account?
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Question about "impact rate"
Hi there- I am trying to determine the impact rate for a highly targeted, short-lived display ad campaign that we recently concluded. Based on the numbers shown in the attached screenshot, would the impact rate be 0.66% or 66%? I'm just not sure if I'm supposed to multiply impact rate by 100 or not. 0.66% seems awful low.…
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Keyword/Intent issues on alerts today?
Hey RevHeads - none of our alerts today had any keywords listed. Which is not realistic….has anyone else had any issues??
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📚 Reltio Saves 1,098 Hours of BDR Time with 6sense’s AI Email Assistant
Reltio, a data management platform, solved their limited BDR capacity with 6sense's AI email assistant, Conversational Email (CE). With CE, Reltio achieved a long list of impressive results, including: Doubling BDR capacity without adding headcount 7,200 conversations conducted 20% increase in actionable sales pipeline 20%…
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📚 Revolutionizing ABX Strategy: JAGGAER’s Journey with 6sense and 2X
JAGGAER, a world leader in procurement software, was no stranger to a common challenge in the B2B industry — optimizing ABX with limited resources. So, JAGGAER turned to 6sense and 2X supercharge their ABX strategy. Here's how: Automatic Scoring: Implementing 6sense’s Predictive Analytics model to score hot accounts…
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Two Weeks Until BDR Appreciation Week 2025 Kicks Off!
T-minus 14 days until BDR Appreciation Week kicks off and we want YOU to join us! BDRs rarely get a moment in the spotlight … but they sure deserve it. That’s the sole reason BDR Appreciation Week exists — to show love and recognition to BDRs and their leaders who otherwise may not get much credit. A glimpse into all of…
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Are 6sense Contacts Considered Opted-in?
We are trying to schedule webinar invites for contacts we find in 6sense, but have run into conflicting information on the site and publicly about whether they are considered opted-in if found through Discovery. Can someone clarify? I am familiar with the Conversational Email approach to send 1:1 throttled, but is anyone…
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Segments from Account Intelligence to ABM
I want to take an account list I created in Account Intelligence and copy it to the ABM platform so I can market to the same segment, view holistic activity for all accounts in the list, and report on it. How do I do that?
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6sense and Opportunity creation in Dynamics 365
Hi all, looking to connect with fellow 6sense users and learn/share processes on how opportunities are created with Microsoft Dynamics D365. Would love to discuss whether your process is manual, semi automated or fully automated. What steps you took along the journey to get to fully automated and what challenges you faced…
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Keyword group overhaul
Hi all, Our marketing team recently embarked on a massive keyword update in our instance of 6sense, and the next step is to now overhaul/re-organize our keyword groups. We are a B2B SaaS organization in the HR tech space, and I'm thinking of using product lines, competitors, key campaign themes, and key HR-related themes…
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Update Campaign Member Status in SFDC for Ad Engagement
Help! We track ad engagement on the account level in Salesforce with the campaign object and update the campaign member status accordingly - (i.e. Enrolled is default status and means they were reached in a campaign; Impressions received ad impression; Clicked is responded status and means an ad was clicked). The…
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Advanced Notification of Two-Factor Authentication for all 6sense Customers!
All 6sense customers will have two-factor authentication installed for accounts between February 13th and February 28th. You will start seeing notices when you log into the 6sense platform starting January 23rd, so that you and your team are aware of the change ahead of time. What is Two-Factor Authentication? Two-Factor…
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Identifying Potential Resellers Using 6Sense
We’re currently exploring how to best leverage 6Sense to identify potential resellers for our niche mobile app security solution but we’re encountering some challenges due to the nature of our targets. Many of our ideal resellers are smaller companies that may not generate high levels of intent signals, making it difficult…
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2025 will demand MORE of MOPs: Are you ready to lead with confidence?
With all the changes marketing teams will need to undertake in 2025 to address the new buyers journey, MOPs is perfectly suited to help lead the charge. Are you ready? We hosted Mike Rizzo and Darrell Alfonso, two MOPs heavy hitters, to talk about the new, evolving and more strategic role of MOPs for 2025! They also…
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Graphic Swap
Hi everyone! I was hoping to get some insights on what everyone does with swapping out their graphics in a campaign. Do you keep the same graphics for a full quarter? Do you swap them out every few weeks? Do you hit a specific metric before swapping? Would love to get some other options to see how my team can spruce things…
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🎥 Webinar Replay: 6 Winning AI Plays for Automating Outbound
If you’re not yet automating your outbound efforts, you’re missing a huge opportunity to take some burden off your team while also boosting pipeline. In this webinar session, our 6sense AI experts, Adam Kaiser, Mac Conn and Chris Dutton, reveal six winning plays for automating outbound. In this session, you’ll learn: How…
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Low GDPR inventory after removing persona attribute.
Hi everyone, As you may be aware, there is limited inventory for campaigns targeting EU countries due to GDPR enforcement. A recommended best practice to address this issue is to remove the persona attribute from the campaign, which I had implemented. However, one of my campaigns has been flagged with this issue and is…
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0 anonymous users with keyword intent??
We recently started seeing keyword intent data with "0 anonymous users". Never saw that before! It was always 1 anonymous user. Now, all intent users I see are "0". I have not exhaustively gone through every segment, but every one I've checked shows "0 anonymous users". We don't have predictive, but plan to move to…
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Translated Keywords
Hi everyone, I recently posted about keyword auditing as my team is in the process of cleaning some keywords up. Along with that, we are translating our keywords as well. Do any of you have experience with translating keywords and have any best practices when it comes to that AND/OR any best practices regarding how you…
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Doc ads on LinkedIn
Hello, I am using document ads on LinkedIn and have a relatively high number of engagements but no clicks to the landing page. Since it’s a document ad, the engagement likely comes from users clicking through the document on LinkedIn. On 6sense, I can’t see much engagement happening with this campaign. Does the engagement…