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Happy New Year, Everyone!
Happy New Year! May your pipeline be full, your segments tight, your ads cheap, your calls and emails answered, and your CRM data clean and updated in a timely manner.
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When to Use: Smart Form Fill or Data Workflows?
Hi 6sense Community! One of the most common topics I discuss with customers is how to best leverage data enrichment - especially when it comes to capturing accurate information at the right time. When it comes to enrichment, two popular approaches often come up: API-based form enrichment and automated data workflows. Both…
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Country vs. HQ Account Creation
In my experience as a Solutions Consultant, I’ve seen many different ways organizations structure their accounts to support their GTM strategies. Some organizations prioritize country-level hierarchies, while others consolidate everything under a single global HQ. Understanding how 6sense approaches account identification…
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6sense Achieves GDPR and CCPA Validation
We are pleased to announce that 6sense has successfully renewed its annual third-party GDPR Validation and achieved new third-party CCPA Validation through TRUSTe LLC, a subsidiary of TrustArc, a recognized leader in privacy compliance solutions. These independent validation assessments confirm our compliance with: EU…
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How to use Intelligent Workflows (IWF) to inform your next GTM motion
Planning a buyer’s journey is often a challenging task with countless touchpoints and ever-evolving customer expectations. The task of mapping out each stage demands adaptability and precision, as even small missteps can lead to missed opportunities or disengaged prospects. This is where IWF can help kickstart things for…
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Black Duck Creative Review
Hello, please review the attached banners. These banners are for bottom-of-funnel audience promoting our software product. The goal is to drive users to request a demo or request pricing from https://www.blackduck.com/platform.html. Any recommendations on creatives on landing page would be great. Thanks!
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How to Turn Marketing Qualified Accounts into Marketing Qualified Leads
So, you’ve got a marketing qualified account (6QA). That’s great, but now what? The real magic happens when you turn that interest into a lead that your business development reps can call or email. Here are three solid ways to make that leap. 1. Enrich Contacts Before Handing Them Off to BDRs Timing is everything. Once an…
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6sense named a Leader in ABM by Gartner for the 5th year in a row
With all the activity and announcements at Breakthrough last week you may have missed the news that Gartner just announced that 6sense is a Leader in ABM yet again! In this 5th iteration of the Magic Quadrant for Account-Based Marketing Platforms 6sense received the highest score amongst all vendors evaluated for Ability…
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Meet the Breakthrough 2025 Award Winners!
We’re thrilled to announce the Breakthrough 2025 Award Winners who were recognized at today's Breakthrough conference at the Fontainebleau Las Vegas! These companies and teams are setting the standard for revenue growth, efficiency, and innovation. 🏆 CATEGORY 🏅 WINNER 🚀 IMPACT AI Game Changer of the Year Simpro AI Email…
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6sense Achieves ISO/IEC 42001 Certification – A Milestone in Responsible AI
We’re proud to announce that 6sense has achieved ISO/IEC 42001:2023 certification for our Artificial Intelligence Management System (AIMS) supporting 6sense’s SaaS platform AI-powered features, including AI Email, Predictive Modeling, Workflows, Revenue Marketing, and Sales Intelligence. This globally recognized standard…
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🎥 Replay Ready! Blueprint for Digital Advertising: Smarter Strategy and Execution, Smarter Revenue
The replay from yesterday's webinar session, Blueprint for Digital Advertising: Smarter Strategy and Execution, Smarter Revenue, is now available! Watch it here. ICYMI: ROI·DNA’s Brian DeHaan and Liz McComas shared their tactical approach to building and optimizing digital advertising programs that cut through the noise…
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Why CTV Changes the Game for B2B Advertising: Better Performance, Smarter Targeting, Real Results
Video advertising continues to evolve in B2B marketing. As buying committees increasingly consume content on streaming platforms, marketers need new high-performing ways to reach them in these premium environments with brand-focused messaging. With CTV now available in 6sense, you can run full-screen, audio-on video…
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Display ad performance benchmarks for hospitals and health systems
Hello 6sense community, I’m hoping to compare our ad performance metrics against industry peers who are also targeting hospitals and health systems. We primarily run banner ads (static display) focused on C-suite leaders across the U.S. healthcare industry. Would anyone in the same boat be willing to share their current…
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Unofficial Phoenix-area User Group
Hey 6Senseis, Unfortunately, we don't have enough 6Sense users in the Phoenix area for an official user group, but does anyone throughout the valley want to meet up and bounce ideas around? I'm open to in-person, digital, or a combination. The whole goal is to bring more collective brain power together for quicker…
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FAQ: Contextual Campaigns
About Contextual Targeting Campaigns What are contextual targeting campaigns? Contextual targeting campaigns allow you to reach target accounts with ABX programs when they are on topically relevant sites. They enable you to run ads on web pages that are most relevant to your company's offering and to the customers you…
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Why CTV Changes the Game for B2B Advertising: Better Performance, Smarter Targeting, Real Results
Video advertising continues to evolve in B2B marketing. As buying committees increasingly consume content on streaming platforms, marketers need new high-performing ways to reach them in these premium environments with brand-focused messaging. With CTV now available in 6sense, you can run full-screen, audio-on video…
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Benchmarks for Ads
We are trying to set benchmarks for ads within 6sense. It seems to be very different than benchmarks in other advertising platforms. Does anyone have benchmarks they would be willing to share? We are an EdTech company that sells software to Higher Education Institutions in the US.
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Gated vs Ungated Content on Web in EMEA Countries
In North America region, we have all of our marketing content/assets ungated on our website & campaign LP experiences. As we are looking to expand our GTM motion with a concentrated focus in the European countries for 2026+, I'm reaching out to understand the philosophy of what other 6Sense customers are doing in EMEA when…
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Seeking: 1:1 ABM stories, the good, the bad, and the ugly
We get asked regularly about 1:1 marketing, and we want to put together a comprehensive take on it, the good and the bad. We would love for it to include examples beyond what we've done at 6sense. If you have any stories, examples, advice — we want to hear it. Happy to anonymize it if you don't want your name or your…
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Big news: 6sense has been named a Leader in Forrester’s Conversation Automation Wave!
When we first introduced AI Email at 6sense, our goal was simple: help revenue teams have more meaningful conversations at scale — without sacrificing personalization or precision. That vision just got a major endorsement. Forrester has named 6sense a Leader in The Forrester Wave™: Conversation Automation Solutions for…