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First Touch Attribution: Reporting and Best Practices
Hi RevCity community! I have a customer facing a critical attribution challenge and would love your input. The Issue: Customer is running 6sense display advertising campaigns Lead source reporting shows "Website" getting most first-touch credit instead of 6sense ads Impacting ability to demonstrate 6sense ROI for budget…
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Contact Mapping profile field Override options
Within the field mapping page for CRM Contact there is a dropdown for each field labelled “Override”. Under the email field mapping there are 4 options when looking at some fields like work email. Those 4 options are: Override Fill if blank A and A+ Email Confidence A+ Email Confidence The definitions for them and what the…
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Which countries' activities are automatically excluded from 6sense?
As of this writing, 6sense does not track activities from, or support advertising to, the following countries: Belarus - BY, China - CN, Cuba - CU, Iran, Islamic Republic of - IR, Iraq - IQ, North Korea - KP, Libya - LY, Somalia - SO, Sudan - SD, Syrian Arab Republic - SY, Russian Federation - RU, Ukraine - UA This list is…
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Has your company launched a B2B podcast?
If so, we would love to talk to you! We've learned a ton from our own podcast, Revenue Makers, (which just celebrated its 75th episode) and we plan to write up our learnings. We'd like to include lessons learned, positive and negative, from other B2B Marketing practitioners that have launched podcasts for their companies.…
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🎥 Replay Ready! No Opportunity Left Behind: Building Your AI Email Agent Engine
The replay from today's No Opportunity Left Behind: Building Your AI Email Agent Engine webinar session is now available! Watch it here now. ICYMI: In this action-packed third session of 6sense’s BLUEPRINT series, we rolled out the blueprint for real-world AI email agent success — from implementation best practices to key…
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How a Seller sets up the Buying Committee with 6sense
This article presumes you already know the following: Buying Committees are not new; selling enterprise solutions has involved multiple stakeholders for decades. Stories about deals closed based on a personal relationship with the Economic Buyer, dinner, or golf, were exceptions, not the rule. Buying Committees are not…
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6 Plays That Should Be Way Easier: How to Simplify, Streamline, and Start Getting Results
I think all marketers can agree that campaign execution has gotten too complicated. Even the best GTM teams are juggling a dozen tools and dashboards just to launch a cross-channel play. Add in last-minute changes, shifting priorities, and multiple stakeholders, and it’s no wonder campaigns stall out or underperform. We…
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AI Search + Zero-Click Results
Summary AI search is reshaping how buyers discover solutions — most searches now end without a click. ABM teams are well-positioned to win in this new landscape. Here’s how to: Align content to buyer intent Boost AI visibility Track influence, not just clicks Why ABM Teams Are Built to Win AI Search The rise of AI-powered…
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🏆 2025 Breakthrough Award Nominations Are Now OPEN! 🏆
New categories, fresh energy, and more ways to celebrate customer greatness! We’re thrilled to unveil our revamped Breakthrough Awards—spotlighting the boldest, smartest, and most impactful 6sense customers out there! 📣 Explore 8 exciting award categories that showcase everything from lightning-fast launches to AI-powered…
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Measuring ROI with CRM Reports
Our monthly Ops Success Session is BACK! Join us on August 6th at 12 PM CT as we explore how to effectively measure ROI of your display advertising programs using CRM reports. Marketing teams are repeatedly asked to show their pipeline and revenue impact. Sound familiar? In this session with @suchitadonti, you’ll learn how…
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Custom Tie Breaker Rules | Contacts
Hi RevCity fam — My team is looking to build out Custom Tie Breaker Rules for Contact Acquisition plays we want to run to support sales via Data Workflows. I've looked at the Knowledge Base articles but they are very high level and we all know how complex (and messy) our CRMs can be, especially when we take into account…
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🎥 Replay Ready: BLUEPRINT Session 2 | Beat the Competition: Build Takeout Campaigns That Convert
The replay from today's Beat the Competition: Build Takeout Campaigns That Convert session is now available! Watch it here. ICYMI: In this power-packed second session of 6sense’s BLUEPRINT series, industry experts Morgan Cole (VP, Demand Generation, Red Canary), Bailey Booher (Principal Solutions Consultant, 6sense), Adam…
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Persona Map - Disqualified persons still showing in SI
Hi Revheads! Working through some concerns with our persona map, and wondering if we missed something at implementation. We use Salesforce as our CRM. In Sales Intelligence, we are seeing two things: 1) suggested actions on persons who are disqualified in salesforce 2) persona map mess - disqualified persons still showing…
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Sourceforge Setup?
Hi y'all! @AJ (because he always has the answers) We have the SourceForge integration set up, but we're not seeing anything when using the SourceForge filters while building segments. We know the accounts have been there from the SourceForge intent data on their side, but we're at a loss as to why we're not seeing anything…
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6sense Keywords upper vs. lower case?
When using keywords in 6sense, is there a difference if you use upper or lower case?
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Audience Workflows: Outreach Node Not Picking Up All Users
Has anybody had this happen? There's no discernable difference within Outreach itself in terms of user permissions between the two individuals, but for some reason I can't find 3/4 of the SDRs I'm working with when I'm trying to designate assignees using the Outreach node.
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LinkedIn Ad Creative Review
Hi there, I am looking for feedback on my LinkedIn ads for a consideration campaign. This is the second phase of our campaign, and we are retargeting now on LinkedIn. We are targeting C-Suite level employees in Canada, excluding Quebec. Please find below three ad creatives. Any feedback on messaging and design would be…
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LinkedIn Ad Creative Feedback
Hi there, I am looking for feedback on my LinkedIn ads for a consideration campaign. This is the second phase of our campaign, and we are retargeting now on LinkedIn. We are targeting C-Suite level employees in Canada, excluding Quebec. Please find below three ad creatives. Any feedback on messaging and design would be…
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Connecting Seismic & 6sense
Has anyone successfully integrated Seismic with 6sense? We're hoping to access account and individual-level Seismic activity data within 6sense and are trying to understand how to make this information connect and display correctly. Any insights would be greatly appreciated!
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🎥 Replay Ready: BLUEPRINT Session 1 | Seamless Omnichannel Marketing
The replay from today's Seamless Omnichannel Marketing session is now available! View it here. ICYMI: In this first session of 6sense’s Blueprint series, FireMon’s Amy Yuan, Marketing Operations Director, and Stephanie Peterson, Account Based Marketing Manager, walked step-by-step through their blueprint for achieving…