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6sense Product Roadmap is Now Live!
We are pleased to announce that all 6sense license holders can now access a centralized platform where you can view all our planned, in-progress, and complete product roadmap features. All product ideas will be available for voting and review in the same roadmap portal under the Ideas tab. To access the roadmap, click on…
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Happy Model Refresh Day to all who celebrate!
It's the 3rd of the month, which means your Model report should be refreshed to include accounts where 6sense detected activity in June (90 days ago). Even if the metrics haven't changed much, it is good to reinforce month after month for Sales especially, why the odds will be in their favor if they focus on in-market…
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Need help specifically measuring the impact of 6sense advertising
We've been running 6sense ads suboptimally for the past few months, and I recently hired an offshore agency to get very specific and test and learn into higher-converting campaigns. They just started campaigns Sept. 11 so we're waiting to see results. However, I have a bigger issue. I need a way to see how the whole group…
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How are you handling multi-source attribution/influence?
It's that time of year where our marketing leader gets inundated with requests for attribution reports. We have several fields that we use for that purpose, but each one reports slightly differently. I'm about to use the L word, but here it goes: We're currently using various fields: original lead source, latest lead…
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Top Display Campaigns & Ad Trends: Breakthrough On-Demand
Presentation from a previous Breakthrough session with Michael George, VP of Brand Experience, and Jeff Siegel, Director of Strategy at 6sense.
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What's Your Approach to Omnichannel Marketing?
Does anyone have a success story with an omnichannel marketing strategy? Curious about your approach, results, and how you leverage 6sense to bring the vision to life!
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4 Revenue Plays for Google Ads
In May we launched 6sense Segments for Google Ads to help customers easily, effectively, and affordably engage buyers with digital advertising. The new product automates and streamlines the process of identifying, managing, and sending first-party contacts to Google Ads. By appending additional contact information such as…
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When to use 6sense for display campaigns vs another platform?
@Kyle Dugan curious your thoughts here (and others!) marketers typically have multiple display platforms to pull from, when should a customer use 6sense and/or another platform? A few things that come to mind that would lead to using 6sense display: focus on net new business where you have a lack marketable contacts your…
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📺 Sprout Social On Reaching Customers Faster with 6sense
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Your new neighbors - 6sense Research is in RevCity!
Hey all! We’re thrilled to announce that 6sense Research now has its own neighborhood in RevCity we’re calling the Research Road. Our team, led by thought leader @Kerry Cunningham (a 25-year industry veteran and former Forrester Analyst), has been researching everything B2B over the past two years and we’re eager to share…
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Are LinkedIn Campaigns counted as “6sense Media Campaigns” on the dashboard?
Yes! Both 6sense Campaigns for LinkedIn and LinkedIn Segment Sync both roll into “6sense media campaigns” on the main dashboard.
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ThreatConnect Decreases Sales Cycle Length by 37% Using 6sense
ThreatConnect, a cybersecurity platform, adopted 6sense to empower sales team members to identify accounts that were in-market for their solution. While refining ThreatConnect's account-based GTM strategy, 6sense also helped reduce sales cycle length by 37% for their highest value ICP accounts. @Arpine Babloyan, VP of…
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*UPCOMING 6sense Town Hall - 9/27/23
Hi Everyone, I'm super excited for the upcoming 6sense Town Hall taking place next Wednesday, September 27th! My name is Emily and I'm the Enterprise Marketing Manager for Sandler 😊 We officially launched 6sense in our organization back in May of this year and, since then, the insights and results have been game-changing…
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Success stories: G2 and Bombora
Hi all, has anyone had great success using the G2 integration? If so, do you have any pointers or success stories to share? Alternatively, if you've found success using the included Bombora topics, could you share best practices? Thanks
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WATCH: Ceros Shortens Their Sales Cycle with 6sense Intent Data 📺
Julia Elmendorf, Manager of Sales Development at Ceros, shares how her team uses 6sense intent data to shorten their sales cycle. With 6sense, Ceros has created over 100 different GTM segments that have helped narrow down their ideal customer profiles (ICPs) and target accounts. This has led sales reps to conduct more…
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Uploading account list: global companies
Many of the companies we target have a global footprint. When uploading an account list, do I need to include separate rows for every country that an account operates in where I'd realistically want to target their employees?
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Share Your Ads for Creative Feedback! (September 2023)
Looking to improve your ads to increase engagement and performance? The 6sense Creative Services team can help! Share 1-2 ad creatives in this discussion thread and we'll provide actionable insights to optimize elements like copy, visuals, and CTAs. We can even draft you copy ideas and, where relevant, show you new designs…
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Which segment reporting visualizations best help you tell a performance story?
We primarily use reporting that lives outside of 6sense, but I would like to get the most out of the reporting offered directly in the platform. Which visualizations seem to get the most intrigue from other teams or assist you the most in telling a performance story? Thanks!
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6sense Secret Sauce - Recap & Recordings
Recently concluded, our virtual event provided an illuminating glimpse into a "Day in the Life of a 6senser," showcasing the seamless fusion of technology and data that amplifies our professional prowess. This event stands as your gateway to realizing the full spectrum of possibilities that unfold when armed with the right…
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Facebook Advertising Success
Hi everyone, I have a question about your success using 6Sense for Facebook. I know LinkedIn is much more powerful when it comes to their b2b targeting capabilities but curious if anyone has found success using Facebook. Looks like 6Sense is using People Data Labs as their contact data enrichment but I'm not familiar with…