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People Clicked vs People Responded
What is the definition of 'responded' to an email and how does it differ from 'clicked'? In my engagement report it has people listed differently but when I look them up in my MAP they all just clicked on the email.
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6sense and Bizible
Does anyone have any information regarding Marketo Measure (Bizible) and 6sense integrating? We use both tools but are having some issues with getting our 6sense data populated in Marketo Measure. Not sure if a sync exist or a tracking code of some sort. Would love to hear any insight anyone can offer!😁
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Research Account Thresholds for Keywords
Hello all, What "Research Accounts" thresholds do you recommend deactivating or modifying keywords in 6sense? For example, our CSM at 6sense said we should deactivate any keywords with 0 or low "Research Accounts." Also, our CSM said that we should modify any keywords with a high amount of "Research Accounts". What…
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6sense + Salesforce Users Question
We are having an issue - when using the lead creation orchestration to create new leads in salesforce, our salesforce lead assignment isn't triggering for some reason. We believe its a salesforce issue but our salesforce admin is struggling identifying why all other new leads coming into the platform trigger the assignment…
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SFDC 6Sense Dashboards
Hi Everyone, During Breakthrough a few of their sessions highlighted some of the reports they have in their SFDC dashboards pulling info from 6Sense. ex. Open opps w/ competitive intent, and high intent page visits (pricing, demo, trial, contact us). I wanted to see if anyone else could share what reports they have that…
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Conversational email - domain considerations
Howdy Rev Heads, Curious if anyone has conversational email running and can weigh in on how you set up your domain structure? Is it all flowing from your main domain, or have you broken it out into a sub-domain/separate domain? Would love to hear your thoughts on deliverability and how it's going so far!
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Alerts Showing the Same Accounts
We have weekly alerts set up for many of our sales reps (internal and external). I have heard from several sales reps that the accounts showing in their weekly alert are the same week to week. Has anyone experienced this and have any tips or considerations for having new accounts show up in the alerts to make them more…
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Something new for your Spotify Wrapped...
🚨If you haven't heard the news, @Saima and @Adam Kaiser launched a new podcast: Revenue Makers. 🤯 Bottom line, there’s so much noise when it comes to marketing and sales strategies, and it can be hard to differentiate between the junk and what will actually drive impact. Saima and Adam are here to help make sense of the…
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How to view matched impressions per account in aggregate or in Salesforce
We are working on a lead-scoring project and want to incorporate 6Sense's matched impressions per account. Does anyone know if there is a way that we can load this into Salesforce via record, field, etc? We want to see the number of matched impressions per account. If not, is there a way to generate the report in 6sense…
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Update a Segment from Account List Upload
Is there a way to update the account list of a segment created by file upload without having to create a new campaign?
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Building a Segment by State (but not the "Domestic Main Office" state)
Howdy gang, I hope all is well. Today we are looking for a way to target based on state but not necessarily the state of the "Domestic Main Office" - does anyone have any advice on how to do this? For example: www.deltadental.com - this account has offices in California however the "Domestic Main Office" is not in…
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How Often Should You Review Your Marketing Content?
While I would love to provide some suggestions, this is an honest question for the entire group? Background: We have a marketing hub of content (blog posts, PDFs, on-demand webcasts, and videos) that has been growing steadily for several years. While we internally agree that blog posts are dated, point in time items that…
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Insights and added value
Hi all, We've been live on 6Sense for just over 3 months now and we're in the process of identifying gaps, addressing issues (inc. rethinking our model), all with the help of our fab account team at 6Sense - and we're making good progress. Some of these challenges have delayed our potential to drive results from the…
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Ad Creative Review to Boost ROI (November 2023)
Looking to improve your ads to increase engagement and performance? The 6sense Creative Services team can help! Share 1-2 ad creatives in this discussion thread and we'll provide actionable insights to optimize elements like copy, visuals, and CTAs. We can even draft you copy ideas and, where relevant, show you new designs…
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Digital experience platform (DXP) question-has anyone implemented Optimizely or Acquia?
We are looking to implement a DXP and are down to 2 vendors. I am wondering if anyone has anything good or bad to say about implementing a DXP using Optimizely or Acquia. Any feedback would be greatly appreciated. We use 6Sense, ZoomInfo, Eloqua, and Salesforce.
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Ads for university professors in the US
We're considering putting these ads together in the same campaign to increase awareness in the US and Canada. Any suggestions to improve them? Thanks!
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Segment Performance Report
Working with a client who is trying to figure out what timeframe to analyze in the 6sense Segment Performance Report to show impact on accelerating existing open opportunities. The display campaign is running from 8/12/23 until EOY. Do we compare to the same timeframe prior? Their sales cycle can be over a year. Trying to…
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Need help specifically measuring the impact of 6sense advertising
We've been running 6sense ads suboptimally for the past few months, and I recently hired an offshore agency to get very specific and test and learn into higher-converting campaigns. They just started campaigns Sept. 11 so we're waiting to see results. However, I have a bigger issue. I need a way to see how the whole group…
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Are LinkedIn Campaigns counted as “6sense Media Campaigns” on the dashboard?
Yes! Both 6sense Campaigns for LinkedIn and LinkedIn Segment Sync both roll into “6sense media campaigns” on the main dashboard.
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Which segment reporting visualizations best help you tell a performance story?
We primarily use reporting that lives outside of 6sense, but I would like to get the most out of the reporting offered directly in the platform. Which visualizations seem to get the most intrigue from other teams or assist you the most in telling a performance story? Thanks!