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Filtering out subscription / unsubscribe forms in segment or intent
Hey all! I set up a segment for one of our strategic sales reps for their region and a particular solution we offer. We offer education solutions and many schools roll up to one large URL for district. My initial segment had about 19 accounts with just account owner and keyword group I set up email intent alerts and…
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Multiple 6sense Instances to a Single MAP/CRM
Hi, Has anyone got experience of connected two 6sense instances (not multiple models) into a single MAP/CRM? Would be great to hear some of the benefits and pitfalls around this - our use case is for different BUs within the same organisation that each has very different audiences. TIA!
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Track ABM impact in your funnel in Salesforce
Hi RevCity Community! This question may have been answered several times. How do you track the impact of ABM on your funnel within Salesforce? Today, our ABM is powered by three main verticals: Leads created via direct export from 6sense to Salesforce, where these leads have the lead source set as ABM. Accounts that we try…
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New Feature Request: Triggered Alerts for Account Buying Stage Change
Hello, we just implemented the predictive model, and it matches our data and traction patterns! I don't think it is a feature yet, but would it benefit anyone else to have triggered alerts for account stage changes? For example: "Your account has surged from Consideration to Decision or Purchase stage. Strike while the…
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How to Monitor and Boost Your Team's Engagement
Optimizing your team's engagement with 6sense is important to fully realizing the platform’s potential and ensuring you maximize your investment. 6sense is designed to drive significant results, and our customers have seen remarkable benefits. Our customers generate revenue more effectively with 6sense: 133% increase in…
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Best Practices: Conference Apps
Hey y'all - I come up against this pickle a lot and would love to know if anyone else has other strategies here. For conferences that do not give out attendee lists (even if you sponsor or have a booth), and the attendees don't log into to the app until a week or two ahead of the event (sometimes the day before), how do…
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Ungating Content
Our marketing team is looking at updating our content but would like to still track the opportunity influence for any one piece of content. We use 6Sense to trigger intent, but I need to link this back to a specific piece of content. Would love to hear how or what others are doing. Thanks!
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Google's Announcement To NOT Deprecate Third-Party Cookies
Google has just announced it will not be deprecating third-party cookies in chrome as they’ve planned since 2020. After many attempts, they’ve come to realize that garnering industry-wide support around just one solution will prove almost impossible. Shifting away from cookies “requires significant work by many…
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RevCity London User Group Event - 12 September 2024
Join us for the second 6sense RevCity London User Group event on Thursday, 12 September, 2024, at 4:30 pm! 📅 Hosted by Gilroy at The Hoxton Hotel, Holborn, 199-206 High Holborn, London WC1V 7BD, this 90-minute session promises valuable insights and networking opportunities. Event Highlights:🍹 Drinks Reception: 4:30 - 5:00…
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Best Landing Page Examples???
Hi all! I'm conducting some research and on the hunt for the best ABM landing pages! 🕵️♀️ In my current role at Smartly, we've launched two vertical campaigns targeting two of our top verticals. We've seen strong engagement in our 6sense display and LinkedIn ads, however our pages aren't converting at the rate we would…
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Can Happy Model Metrics Refresh Day wait until after the holiday?
It's probably going to have to! Apologies for posting this in the late afternoon before a four-day weekend, but it is the 3rd of the month which means everyone's Model metrics refreshed. More than that, though, the visual of the Model metrics report has changed as well. The report essentially shares the same information,…
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Don't forget to manage your review sites!
This isn't directly 6sense related, except in the case of G2, but is important nonetheless. A few days ago we started working on revitalizing our own G2 and Capterra presences. We know that a lot of the B2B decision process is done before buyers ever make contact with sellers. And it's done through channels like marketing…
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Reminder: Universal Analytics Data deleted on July 1
Just a reminder that Google will stop allowing users to access Universal Analytics (GA3) data on July 1. This is pertinent to 6sense because many companies have years worth of site analytics data enriched with 6sense company details in UA. This is useful for many kinds of analyses, including long-term attribution projects.…
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ROI from Display Ads
Hi Everyone, I know this is a subject for debate, but I am curious on the successes that everyone has from Advertising in the platform. We have been running campaigns (banner ads) for a little over a year now, and have not been able to attribute any pipeline as a result of these campaigns. Initially, we started with the…
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🚀 6sense Inspire UK Attendees Don’t Miss Out - 6sense RevCity London User Group Event Next Week! 🚀
Attention London ABM Community & 6sense Inspire UK Attendees, this one is for you. Just a reminder that the 6sense RevCity London User Group Event is happening next week. Hosted by us (Gilroy) in partnership with 6sense, this is an unmissable evening where we’ll delve into "Predictive Buying Behaviour" and explore how AI…
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🎥 Using AI to Scale Your Account Follow-Up: Webinar Recap & Recording
In a webinar session earlier this week, Michael Brown, Head of Global Business Development at Reltio, and @Chris Dutton, VP, Marketing Operations and Demand Generation at 6sense, shared the why and how for using AI to scale your account follow-up. Listen in to learn: Benefits of using an AI email assistant like 6sense's…
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Pause 6sense Ads
Hi, I have created a 6sense campaign with four different ad groups. After some time, I have seen which Ads are performing better. I want to pause the worst-performing ads, but I don't know how to do it without deleting them. My concern is that if I delete them, I will lose the information on the Ads' performance. Does…
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Sales Manager 6Sense Workflows
Hello Everyone, I have been using 6sense for a little over 5 years in multiple different roles within a software sales organization. I currently manage 8 AEs within a commercial mid-market business space and I'm curious to learn how other sales managers are guiding and coaching others adopting the practices of 6sense. So…
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6sense Segment A/B Testing
Our team is looking into doing some A/B testing with one of our segments to see how our marketing activities (emails and ads) move the needle on buying stages and/or meetings set. Our hypothesis is that those who are exposed to these marketing activities see higher velocity both through the buying stages and in holding…
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Displaying marketing activities in SFDC
I'm curious about how other companies are handling the display of marketing activities in Salesforce for leads/contacts who haven't engaged yet, such as email sends. I've noticed some instances where these activities are logged under "Activity" or as Campaign members (not a response). Could you share how you're ensuring…