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Marketing Attribution from Multiple Tech Tools
Looking for suggestions on how to create a full funnel and marketing attribution view of our marketing efforts. We're struggling to see what tactics truly work and what marketing initiatives are truly impacting the business because our opportunities are solely measured on a last touch basis (via Salesforce campaigns.) We…
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Accounts in Segments
After having created a segment via list upload, can you "deactivate" specific account(s) within that segment to stop receiving ads? The idea is to plug those specific "deactivated" accounts into a brand new (pipeline acceleration) display ad campaign.
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6Sense for Post-Sale Teams
Anyone have experience leveraging 6Sense Intent Data to trigger risks/opportunities for CSM teams? I'd love to connect - we're smack dab in the middle of this work at Hireology. We're researching delivering Slack notifications vs. ingesting 6Sense data in our CS platform.
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Top Competitor Not Returning Much Intent Keyword Volume
Hi all — we have a large competitor, let's call them Company XYZ, which we have included in our Branded keywords list. For whatever reason, perhaps there is not a lot of content consumed around this company's name, or maybe just not a lot of intent — we are not seeing much come up in intent data for Company XYZ. Even at…
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6sense Certification for Marketing Analytics Professional
Hey there, I have a quick question. I am looking to gain a 6sense certification this year as part of one of my goals. That being said, I am wondering what is the best certification, that 6sense offers, for a Marketing Analytics professional. I saw the next gen marketer one but wasn't sure if that was the best one. On top…
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Cookie Deprecation
Hello 6Sense Community, How is everyone feeling about targeting with cookie depreciation getting closer and closer? What are some workarounds or strategies you're discussing? I'm still unclear on how this will impact intent or purchase stage when setting up audiences in 6Sense.
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🧐 How Many Activities does it Take to Convert a 6QA to an Opportunity?
6sense IS the Secret Sauce, but not the only ingredient… Hi there, Hanna Martin here from 6sense's marketing operations team! 🤗 Of course we wish we could have a 6QA magically turn into a million dollar closed-won opportunity overnight. While a 6QA shows the whole revenue team where to prioritize, when and with what…
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The 5 Steps for Successful ABM Campaigns [downloadable!]
If you've read @Latane's book No Forms. No Spam. No Cold Calls. you're probably familiar with the concept of the five-step process for creating the most effective account-based marketing campaigns. Step 1: Select the best accounts Step 2: Know about them Step 3: Engage the right way Step 4: Collaborate with Sales Step 5:…
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Why ABM Only Customers Should Integrate CRM
If you have 6sense's ABM platform and do not have your CRM integrated, this post will walk you through what you're missing out on and why you should consider integrating your CRM! 6sense currently integrates with the following CRMs: Salesforce Sales Cloud CRM HubSpot CRM Microsoft Dynamics 365 CRM If you have one of these…
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Ask a 6sense BDR anything (Feb 2024)
6sense is a powerful but complex tool - and our BDRs are here to help. We're happy to share our newest RevCity offering - Ask a 6sense BDR anything. Think of it as having your own personal hotline to our BDRs, who know what you're going through and have your back. 👊 Leave your questions and current roadblocks below, and…
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Why did my LinkedIn campaign reach more accounts than I anticipated?
That's a question we hear often from 6sense customers. Asked differently: "Why am I seeing accounts being reached on LinkedIn that are NOT in the segment I synced?" By default, LinkedIn has a campaign setting called "Audience Expansion" which allows for more accounts than anticipated to be reached. The solution is to…
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Users getting an error "User Session Expired" when trying to load the 6sense Sales Dashboard in CRM
Sometimes we might see users get an error trying to load the 6sense Sales Dashboard in the Salesforce CRM Below is the error message This could be because of 2 reasons If there is an adblocker If the 3rd party cookies are blocked on the browser For #1 above the users can try the following steps In Chrome go to the…
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Scheduling automated email reports?
Is there a way in 6Sense to schedule an automated campaign performance report to be sent to an email? Specifically, I'm just looking to regularly send a report from the "Distribution to Domain" section under the Performance Overview.
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Majority of accounts in segment are not in market
Hey there RevCity! Piecing together a campaign and the Target Account List we manually-uploaded from our market intelligence platform seems to be mostly in the Target stage. I'm looking into creating an awareness, campaign to drive those accounts into market and wondering if there are any best practices you could share. As…
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Ad Creative Review to Boost ROI (February 2024)
Looking to improve your ads to increase engagement and performance? The 6sense Creative Services team can help! Share 1-2 ad creatives in this discussion thread and we'll provide actionable insights to optimize elements like copy, visuals, and CTAs. We can even draft you copy ideas and, where relevant, show you new designs…
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BDR Appreciation Week Awards Closing SOON!
ICYMI: BDR Appreciation Week is happening THIS month — February 26th - March 1st! One of the best ways we highlight these superstars is with our BDR Appreciation Week Awards. These awards recognize BDRs who excel in specific areas of their job … and we want YOU to nominate key members of your team for these awards! Our…
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Competitive Takeout Strategies for Fintech Brands
Hey Team, I have a client who has asked to remain anonymous who has this question, "How are other fintech companies are implementing Competitive Takeout and Renewal strategies with 6sense?" Would love to see any recommendations!😀
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Website Match Rates
For website match rate's what are some good results or what would you say for this graph? I see there is a 73% match rate is there an industry standard to measure against? Also, so we identified 41k accounts but why is that relevant? Just wondering how to present this to an audience who does not understand any of it (may…
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Live examples of display ads
Hi there, Is anyone able to please share some live examples of display ads on websites created through 6sense? I'm launching my first campaign soon and would like to see how much copy I should have within my graphics. Thanks!
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How do I know if 6sense is experiencing issues?
Is there a specific URL or somewhere in the settings I can go to check if the 6sense platform is experiencing issues? I have been getting errors all day and my account data won't load - where can I check to see if there are technical issues happening?