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📚How Dremio Boosted Google Ads Pipeline by 90% with 6sense Integration
A large part of Dremio's growth strategy involves 6sense and search engine marketing. While Dremio was driving leads through Google ads, they weren't converting to pipeline to justify the level of spend. @Jim_Lionhurst shares in our latest case study how his organization supported Dremio in integrating 6sense with Google…
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5th Annual BDR Appreciation Week Registration is LIVE!
Big news — our 5th annual BDR Appreciation Week registration is now live! What is BDR Appreciation Week, you might ask? It’s a week to do just that — show love and appreciation to BDRs (and their amazing leaders) who otherwise may not get a lot of credit. And we’re excited for YOU and your team to participate! Here's a…
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Unlocking Growth with 6sense: My 10-Minute Take at the Quarterly Product Update
Hi everyone! I’m thrilled to be speaking at the upcoming 6sense Quarterly Product Update this Thursday, December 19th. In just 10 minutes (madness), I’ll share some actionable insights and tips that can help you unlock growth, leverage your brand, and make the most out of 6sense. Here's a sneak peek: The Power of Brand to…
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New year, new podcast to put in your rotation!
Most B2B marketing podcasts are notoriously thought leadership-y…people talking strategy, with big ideas, but lacking the substance on how to achieve the vision. It's great for inspiration, but lacking the "how to's". That's why we've created a different kind of podcast, The RevRoom, one with real marketers in the day to…
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Tell us your predictions for B2B GTM in 2025
👋 Calling all RevHeads. We’re publishing a blog on predictions for what’s to come in 2025 in the world of B2B GTM, and we want your input. What do you think is on the horizon that will make waves in B2B next year? Will we start to see experience with AI be listed as a requirements on marketing job descriptions? Will we…
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🎥 Webinar Replay: Building Your AI Strategy for 2025
As we approach 2025, integrating AI into your business strategy is no longer a luxury — it’s a necessity. In this webinar, @Adam Kaiser and @Mac Conn explore how AI can help grow your pipeline and boost efficiencies, providing you with a competitive edge in the market. During this session, you’ll: Dive into the…
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Best Practices in Keyword Auditing
Hi everyone, We are currently in the process of cleaning up our keywords in 6Sense and wanted some ideas or best practices from others on their process if they have gone through it. We decided to include our PMM team since our keyword groups are split by our products. This allows them to go in and include/exclude keywords…
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Put your 6sense Investment to work! Earn 25% more pipeline with always on campaigns!
Nurtures have a wretched reputation. People think of them as spam drips. But if you rethink your approach, incorporate all your channels, use smarter signals and architect the campaign to listen? If done right, our clients find it drives 10-25% of their pipeline. You have the data and the functionality within 6sense…now…
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90 Day Competitor Research Risk Signals
Is anyone running retention campaigns? What are the metrics that matter for your org?!
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Creating a Target Account List
What’s your best practice for creating a target account list for sales/marketing? Context We’re a small marketing team (5) and Sales team (6). We have a decent idea of our ICP based on firmographics, but our tech is a bit industry-agnostic… plus we are in an emerging market which means, that often times, Sales is up for…
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Reporting on Target Account Reach & Engagement within Salesforce
Hello Revheads, We do most of our reporting out of Salesforce as it's just easiest for visibility. One metric I couldn't figure out how to get into Salesforce would be the numbers for how many accounts we're reaching & engaging with for our campaigns. I have that as a segment in Salesforce and could push the segment name…
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Buyer Experience Report - Key Findings
Hey champs 6Sense just made an amazing job with their Buyer Experience Report. Since we're talking about almost 500 pages I've made a recap to share internally but also though that it could make here and understand what are your thoughts and what will you make with this. This research spanned over two years and focused on…
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Education Industry / Avoiding Student User Traffic
Hey there! We're newer to 6Sense and in the higher education space. A common challenge we have is having intent keywords broad enough to capture the topic we want to monitor/target, but specific enough that we are not drowning in "engagement" that is really from students and not our ideal personas within administrative…
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🎥 Measuring What Matters: Using Dashboards to Uncover Pipeline & Revenue: Webinar Recap & Recording
In this webinar session on September 10 experts at Syniti and 2X shared how to use dashboards and data to uncover pipeline and revenue. Ellie Sawdy (Global Growth Marketing Manager at Syniti), Nick Salvatoriello (Director of Partnerships & Strategic Alliances at 2X), and Adam Kaiser (VP, Brand and Growth Marketing at…
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RevCity September ’24 London User Group Event Recap
Missed the latest RevCity User Group event in London? Don’t worry, we’ve got you covered! Hosted by Gilroy at the stunning St. Dunstan venue, this second edition of the event brought together sales and marketing leaders from across 6sense’s community to share insights, campaign ideas, and strategies for maximising 6sense’s…
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Filtering out subscription / unsubscribe forms in segment or intent
Hey all! I set up a segment for one of our strategic sales reps for their region and a particular solution we offer. We offer education solutions and many schools roll up to one large URL for district. My initial segment had about 19 accounts with just account owner and keyword group I set up email intent alerts and…
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Multiple 6sense Instances to a Single MAP/CRM
Hi, Has anyone got experience of connected two 6sense instances (not multiple models) into a single MAP/CRM? Would be great to hear some of the benefits and pitfalls around this - our use case is for different BUs within the same organisation that each has very different audiences. TIA!
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Track ABM impact in your funnel in Salesforce
Hi RevCity Community! This question may have been answered several times. How do you track the impact of ABM on your funnel within Salesforce? Today, our ABM is powered by three main verticals: Leads created via direct export from 6sense to Salesforce, where these leads have the lead source set as ABM. Accounts that we try…
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New Feature Request: Triggered Alerts for Account Buying Stage Change
Hello, we just implemented the predictive model, and it matches our data and traction patterns! I don't think it is a feature yet, but would it benefit anyone else to have triggered alerts for account stage changes? For example: "Your account has surged from Consideration to Decision or Purchase stage. Strike while the…
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How to Monitor and Boost Your Team's Engagement
Optimizing your team's engagement with 6sense is important to fully realizing the platform’s potential and ensuring you maximize your investment. 6sense is designed to drive significant results, and our customers have seen remarkable benefits. Our customers generate revenue more effectively with 6sense: 133% increase in…