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6sense use in multi-product portfolio companies
Hello, We are a portfolio company with fairly disparate products (different personas, product areas, etc.) We see a lot of cross-talk in the data. For example, website visits for product A drive intent for B. Curious if there are others who have been successful using 6sense in this capacity. All the success stories I have…
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Verified Outcomes: 6sense Mutual Success Plans
At 6sense, we’re committed to helping you showcase the value of your investment in our platform. Whether you’re leveraging 6sense for strategic insights or execution, proving ROI is critical, and we’re here to help. In our last post, we shared details about Strategic Priorities, a component of your 6sense Mutual Success…
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🎥 Customer Story Hour recap ft. OpenText
🚀 Maximizing ABM Success with 6sense & OpenText 🚀 In our latest 6sense Customer Story, @anjelijackson and @Angela Borseti from OpenText, alongside Sean Manning from 6sense, shared how they leveraged 6sense’s AI-driven insights to scale global ABM campaigns. 🔹 Precision Targeting: Segmenting audiences by buying stage &…
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6sense display ads strategy
Hi everyone, I’m looking for some insights on display advertising limits. If my monthly reach limit is 250 accounts, can I run two different display ads simultaneously to promote two separate assets to the same 250 accounts? Or would that exceed the limit in any way? Also, what's the recommended minimum budget per account…
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Marketing is evolving. Is your team's playbook?
The old marketing playbook is dead—or so everyone is saying. Marketers love to declare things dead (ourselves included). But in this case, the old marketing playbook isn’t really dead, but outdated. The way buyers buy has evolved and our marketing strategy has not kept pace. And it’s only going to continue to change in the…
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Scalability of Dynamic HTML5 Ads Based on Unique Pain Points
I'm exploring the idea of creating dynamic HTML5 ads tailored to the pain points of our open opportunities. The challenge is that we don’t have standardized pain points – they’re recorded in SFDC by our SDR team and vary for each account. Given this, I'm wondering if this approach is scalable, or if there are limitations…
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Take the Stage at Inspire UK 2025 – Apply to Speak!
Inspire UK 2025 is coming to London on 4th June - and we’re looking for dynamic speakers! This is your chance to share expertise, success stories, and actionable insights with top industry leaders. Two Breakout Tracks: Inspire Stage: Step onto the Inspire Stage and join visionary leaders sharing bold strategies,…
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Issue with 6sense Segment Sync for LinkedIn – CSV Upload vs. Dynamic Segments
Has anyone else experienced discrepancies in performance when using 6sense segment sync for LinkedIn ads? I recently ran a test, setting up two campaigns: 1️⃣ One using a CSV file upload of a 6sense segment 2️⃣ Another using dynamic segments directly synced from 6sense Surprisingly, the CSV upload campaign is performing…
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📚🎥 How FireMon Optimizes Multi-Channel Campaigns with 6sense Audience Workflows
FireMon has maximized their go-to-market strategy with 6sense Audience Workflows and Sales Intelligence. In this case study, FireMon's top marketers explain how they launched Audience Workflows and streamlined their Sales Intelligence rollout with the support of 6sense Professional Services.…
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🎥📚Corporate Visions Accelerates Growth with Audience Workflows
Corporate Visions previously dealt with data ogres and phantom MQLs. So, they embarked on a transformative journey with 6sense to modernize their go-to-market strategy with intent data, sales intelligence, and generative AI. Learn how they increased marketing's pipeline contribution by 268% YoY in our latest case study:…
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Unofficial Phoenix-area User Group
Hey 6Senseis, Unfortunately, we don't have enough 6Sense users in the Phoenix area for an official user group, but does anyone throughout the valley want to meet up and bounce ideas around? I'm open to in-person, digital, or a combination. The whole goal is to bring more collective brain power together for quicker…
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📚How Dremio Boosted Google Ads Pipeline by 90% with 6sense Integration
A large part of Dremio's growth strategy involves 6sense and search engine marketing. While Dremio was driving leads through Google ads, they weren't converting to pipeline to justify the level of spend. @Jim_Lionhurst shares in our latest case study how his organization supported Dremio in integrating 6sense with Google…
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5th Annual BDR Appreciation Week Registration is LIVE!
Big news — our 5th annual BDR Appreciation Week registration is now live! What is BDR Appreciation Week, you might ask? It’s a week to do just that — show love and appreciation to BDRs (and their amazing leaders) who otherwise may not get a lot of credit. And we’re excited for YOU and your team to participate! Here's a…
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Unlocking Growth with 6sense: My 10-Minute Take at the Quarterly Product Update
Hi everyone! I’m thrilled to be speaking at the upcoming 6sense Quarterly Product Update this Thursday, December 19th. In just 10 minutes (madness), I’ll share some actionable insights and tips that can help you unlock growth, leverage your brand, and make the most out of 6sense. Here's a sneak peek: The Power of Brand to…
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New year, new podcast to put in your rotation!
Most B2B marketing podcasts are notoriously thought leadership-y…people talking strategy, with big ideas, but lacking the substance on how to achieve the vision. It's great for inspiration, but lacking the "how to's". That's why we've created a different kind of podcast, The RevRoom, one with real marketers in the day to…
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Tell us your predictions for B2B GTM in 2025
👋 Calling all RevHeads. We’re publishing a blog on predictions for what’s to come in 2025 in the world of B2B GTM, and we want your input. What do you think is on the horizon that will make waves in B2B next year? Will we start to see experience with AI be listed as a requirements on marketing job descriptions? Will we…
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🎥 Webinar Replay: Building Your AI Strategy for 2025
As we approach 2025, integrating AI into your business strategy is no longer a luxury — it’s a necessity. In this webinar, @Adam Kaiser and @Mac Conn explore how AI can help grow your pipeline and boost efficiencies, providing you with a competitive edge in the market. During this session, you’ll: Dive into the…
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Best Practices in Keyword Auditing
Hi everyone, We are currently in the process of cleaning up our keywords in 6Sense and wanted some ideas or best practices from others on their process if they have gone through it. We decided to include our PMM team since our keyword groups are split by our products. This allows them to go in and include/exclude keywords…
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Put your 6sense Investment to work! Earn 25% more pipeline with always on campaigns!
Nurtures have a wretched reputation. People think of them as spam drips. But if you rethink your approach, incorporate all your channels, use smarter signals and architect the campaign to listen? If done right, our clients find it drives 10-25% of their pipeline. You have the data and the functionality within 6sense…now…
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90 Day Competitor Research Risk Signals
Is anyone running retention campaigns? What are the metrics that matter for your org?!