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Tracking Pixels: How to Turn Multi-Channel Campaigns into Account Intelligence
Most B2B marketers run campaigns across multiple platforms, many of which live outside of 6sense. But here's the challenge: those platforms live outside your ABM infrastructure, which means you're flying blind on which target accounts are actually seeing your ads. Tracking Pixels solve this problem. They're the fastest way…
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How to Turn Marketing Qualified Accounts into Marketing Qualified Leads
So, you’ve got a marketing qualified account (6QA). That’s great, but now what? The real magic happens when you turn that interest into a lead that your business development reps can call or email. Here are three solid ways to make that leap. 1. Enrich Contacts Before Handing Them Off to BDRs Timing is everything. Once an…
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6sense Achieves ISO/IEC 42001 Certification – A Milestone in Responsible AI
We’re proud to announce that 6sense has achieved ISO/IEC 42001:2023 certification for our Artificial Intelligence Management System (AIMS) supporting 6sense’s SaaS platform AI-powered features, including AI Email, Predictive Modeling, Workflows, Revenue Marketing, and Sales Intelligence. This globally recognized standard…
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🎥 Replay Ready! Blueprint for Digital Advertising: Smarter Strategy and Execution, Smarter Revenue
The replay from yesterday's webinar session, Blueprint for Digital Advertising: Smarter Strategy and Execution, Smarter Revenue, is now available! Watch it here. ICYMI: ROI·DNA’s Brian DeHaan and Liz McComas shared their tactical approach to building and optimizing digital advertising programs that cut through the noise…
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Why CTV Changes the Game for B2B Advertising: Better Performance, Smarter Targeting, Real Results
Video advertising continues to evolve in B2B marketing. As buying committees increasingly consume content on streaming platforms, marketers need new high-performing ways to reach them in these premium environments with brand-focused messaging. With CTV now available in 6sense, you can run full-screen, audio-on video…
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Benchmarks for Ads
We are trying to set benchmarks for ads within 6sense. It seems to be very different than benchmarks in other advertising platforms. Does anyone have benchmarks they would be willing to share? We are an EdTech company that sells software to Higher Education Institutions in the US.
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Gated vs Ungated Content on Web in EMEA Countries
In North America region, we have all of our marketing content/assets ungated on our website & campaign LP experiences. As we are looking to expand our GTM motion with a concentrated focus in the European countries for 2026+, I'm reaching out to understand the philosophy of what other 6Sense customers are doing in EMEA when…
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Big news: 6sense has been named a Leader in Forrester’s Conversation Automation Wave!
When we first introduced AI Email at 6sense, our goal was simple: help revenue teams have more meaningful conversations at scale — without sacrificing personalization or precision. That vision just got a major endorsement. Forrester has named 6sense a Leader in The Forrester Wave™: Conversation Automation Solutions for…
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Announcing Our Breakthrough 2025 Keynote Speaker: Jon Dorenbos
We’re thrilled to share that Jon Dorenbos — former NFL Pro Bowler, America’s Got Talent finalist, best-selling author, and world-class magician — will be taking the stage as our keynote speaker at Breakthrough 2025, happening Nov 11-14 at the Fontainebleau Las Vegas. Jon’s story is remarkable. After a 14-season NFL career,…
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Small Tweaks, Big Impact: Optimizing Your ABM Ads on 6sense
When clients ask us to review their account-based advertising campaigns in 6sense, the request is almost always an open-ended query: “Can you take a look and tell us how to make this perform better?” Over time, we’ve developed a consistent process for answering that question. In this post, we’re sharing the exact steps we…
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When using a Push Segment Name Orch/Workflow what happens if an account leaves the segment?
A common question from people setting up a Push Segment Name Orchestration or Workflow is whether or not a name is cleared out when an account leaves a segment. The exact behavior will depend on how your Orchestration/Workflow has been configured. In Workflows you have the option to either "Push Segment Names to All CRM…
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Check Out the 6sense AI Email Learning Path
Hey Rev Heads! 👋 Exciting news! We have an updated learning path for 6sense AI Email. This course provides you with complete guidance on how to get up and running with 6sense AI Email (formerly Conversational Email). You will find a combination of guides and videos that cover everything from admin setup to analyzing…
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Expand Advertising Reach & Flexibility with The Trade Desk (TTD) Integration
The 6sense segment sync integration with The Trade Desk allows mutual customers to push first- and third-party audience segments directly to one of the world’s largest demand-side platforms. You can activate dynamic, highly targeted 6sense audiences directly in The Trade Desk across programmatic display, video, native, and…
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Automate Sales Outreach on 6QAs with Audience Workflows
Are you finding it difficult to automate sales outreach on 6QAs? Are you having to rely on Ops to build an automation that adds people to SEP campaigns when an account 6QA's? Automate sales outreach on 6QAs by creating a streamlined audience workflow that automatically adds leads / contacts into an SEP campaign! 2 plays…
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Increase Ad Spend Efficiency with Audience Workflows
Are you finding it difficult to control ad spend on certain campaigns? Is it hard to visualize and explain your marketing strategy and/or buyer journey within your campaigns? Try this 6sense best practice in Audience Workflows! For the first time Audience Workflows, allows users to spend ad dollars efficiently by ensuring…
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Personalization with 6sense
Free AI Prompt for Faster 6sense Personalization 🚀 Speed up your ABM programs by tagging content instantly by persona, segment, and buying stage. Perfect for 6sense-powered campaigns. Grab the free prompt here: Segment-Based Content Tagging Prompt
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August Ops Success Session Recording & Recap: Measuring ROI with CRM Reports
If you’ve ever been asked, “So… how’s that campaign really doing?”, this one’s for you. At the latest August Ops Success Session, @suchitadonti shared some very practical ways to pull real, measurable value out of your CRM, no complicated data gymnastics required. The ops-focused session focused on two powerful types of…
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The most valuable filter in Sales Intelligence (SI)
If you prefer to read, scroll past the video; the text below is NOT a transcript of the video. The video is primarily to share with sellers if you want to share the link: (https://6senseinc.wistia.com/medias/65rr9zzrob) By far, the most valuable filter in Sales Intelligence (SI), is one that is almost impossible for us to…
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Expanding Keyword Strategy in 6sense for European Markets
To better capture intent signals from European target accounts in 6sense, I’m considering adding keywords in local languages. Has anyone tried this approach? Which European languages would you recommend including to maximize coverage and relevance across the region? Looking forward to your insights!
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Who wants to talk to Intelligent Workflows?
Stop playing operations whack-a-mole. Join ops leaders who’ve transformed their teams from campaign firefighters into strategic growth engines on June 25th at 12 PM CT. What’s Intelligent Workflows? 6sense’s Intelligent Workflows helps marketing teams work smarter by bringing campaign tools and customer data into one…