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LATAM Market + 6sense
Hi, Our LATAM sales team wants to leverage 6sense, however this region used a different CRM. We in N AMER and EMEA use SFDC and Latam uses Hubspot. We have Hubspit synced as the marketing automation tool for N AMER, however we are unable to sync Hubspot as the CRM to our 6sense instance. Our partners in LATAM are…
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Person-Level Identification & Real-Time Blocking
Howdy - wondering if the following will ever be on roadmap or ever discussed? Will person-level identification will ever be on the roadmap? Specifically for the US, as I know there are broader implications. Smart Forms are certainly an interesting use case, but will real-time validation be baked into that smart form in the…
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Keywords no longer researched - Segment Filter
Hey Rev Heads! I hope this makes sense, but is there a best practice for building segment filters around intent keywords that are no longer being searched? We want to find Accounts that previously considered our solution but decided to go with a competitor.
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Salesforce Field Length for Segment Names
Hi all! Does anyone have advice on how we can create a field greater than 255 characters within Salesforce to push segment names into? Is it possible? I'm working on a segment name generator for concise naming of segments for that field, but it would be great if we can open that field size up.
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Your Model metrics report refreshed on Sunday
I was so busy recovering from the launch of the brand new Sales Certification last week that I forgot my monthly reminder that your Model metrics report refreshed on Sunday (the 3rd of the month, as it refreshes on the 3rd of every month). If you are not sure why, see my post entitled: Why you should share your Model…
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Tips for Vertical ABM
Hi friends! I'm looking for tips on how to drive engagement with a vertical ABM play! We recently launched our first vertical ABM play, which consists of: Vertical landing page w/ case studies & quotes specific to that vertical Vertical eBook Multi-channel promotion via 6sense display, LinkedIn, Google Marketing email to…
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BDR Appreciation Week 2024 Recap
What. A. Week! We’re still buzzing with the energy from last week’s BDR Appreciation Week celebration! It was truly filled with fun, appreciation, and recognition for all the hard work BDRs do each and every day. Some of the week’s key highlights included: The launch of a new sales certification Four live Q&As with over…
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Ask a 6sense BDR anything (March 2024)
6sense is a powerful but complex tool - and our BDRs are here to help. We're happy to share our newest RevCity offering - Ask a 6sense BDR anything. Think of it as having your own personal hotline to our BDRs, who know what you're going through and have your back. 👊 Leave your questions and current roadblocks below, and…
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Monthly reporting difficulties
I’m downloading performance trend reports for all segments with spend in February so that I can see impressions per account and I have a few questions. Is it possible to select more than one segment in the dropdown at a time or do I need to download each report individually to see impressions per account? When pulling…
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Ad Audit Failed: "Creative Failed to Render"
I've come across a new (to me) error. I've launched several campaigns with a variety of ads I uploaded yesterday, and they all came back with this error. I can't seem to find any documentation on that specific line. Has anyone here run across it? If so, how did you fix it? The email mentions resubmitting the ads, but I…
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Any best practices on integrating video content into 6sense campaigns?
My company is working on developing video content for our existing intent marketing campaigns. I was hoping to share a few examples of great B2B content to help my Creative team. We plan to develop more explainer videos for Consideration accounts and host it on our website to capture that 6sense web activity. Does anyone…
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Can a single 6sense instance integrate with multiple LinkedIn and Google Ad Accounts?
We are a portfolio company who has numerous brands with different LinkedIn Ad Accounts and Google Ad Accounts. Is it possible for our 6sense instance to integrate with the different LinkedIn and Google Ad accounts? If not, are there any work arounds for this?
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Google, LinkedIn, Meta...how will I ever choose??
Haven't you heard the good news Rev Heads?! As of Feb. 20th, our segment sync products - 6sense Segments for LinkedIn, Meta, and Google - have merged into one unified product: 6sense Segments for Search and Social. This means you can now use your 10 syncs across any channel of your choice, giving you more flexibility and…
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Attending Adobe? You're Invited to Martinis and Martech!
Join us and other marketing leaders on Tuesday March 26th, from 7-11 p.m for some post-session libations, appies, and duelling pianos at Juliet Cocktail Room at the Venetian. Mingle with other leaders, talk shop (or not), and make the kind of connections that only happen at events like this one. All of it, of course, is on…
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BDR APPRECIATION WEEK 2024 IS HERE! 🥳️
No more countdowns or suspense … BDR APPRECIATION WEEK IS HERE! We are so excited to put BDRs in the spotlight all. week. long. Because yes, they deserve it. ICYMI: we have a jam-packed week full of fun, recognition, and tons of educational experiences to develop BDRs' professional prowess. We've crammed a whole lotta love…
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🚨 NEW 6sense Certifications
Have you heard? Our team has been busy creating three new certifications for you and your team to utilize. 🙌 Introducing: 6sense Digital Advertising Certification, Next-Gen Sales and 6sense Administration Certification. You can find all the information you need on our new certifications here. Once you complete a…
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AE vs. SDR Usage of 6sense
We have recently refreshed our 6sense instance with a massive model and keyword refresh. We are now ready to roll out refresher training to our AEs and SDRs. I have a few questions for anyone with experience training these teams! How do you set clear expectations for how AEs vs. SDRs use 6sense? Each of our SDRs supports…
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1:1 Account template
Hi All, Just curious if anyone has a 1:1 account plan template that they are willing to share :) I really haven't found one that fits what I am looking for. Chatgpt and Bard gave me a great outline, but visually makes a doc a bit cluttered. Just seeing if there is anything someone else is using that wouldn't make me start…
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Marketing Attribution from Multiple Tech Tools
Looking for suggestions on how to create a full funnel and marketing attribution view of our marketing efforts. We're struggling to see what tactics truly work and what marketing initiatives are truly impacting the business because our opportunities are solely measured on a last touch basis (via Salesforce campaigns.) We…
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Accounts in Segments
After having created a segment via list upload, can you "deactivate" specific account(s) within that segment to stop receiving ads? The idea is to plug those specific "deactivated" accounts into a brand new (pipeline acceleration) display ad campaign.