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Holiday Home Exchange
You know the iconic holiday movie, The Holiday, where Cameron Diaz and Kate Winslet swap homes for the holidays? Well...I lived out The Holiday last Christmas. I posted a TikTok video of my apartment, asking if anyone in England wanted to swap homes during the holiday season. Much to my surprise, it went viral with almost…
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Looking to connect with Marketing leaders in B2B services
Hello, 6Sense community! I'm very excited to connect and share knowledge with all of you! I'm looking to connect with other marketing leaders working in the B2B services space. I'd like to start a group and discuss what we're seeing in the market and where we're finding success. I hope we can all leave with valuable…
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Email Templates
Hello, We're currently in the middle of rolling out 6Sense and I was wondering if anyone has any outreach emails that they'd be willing to share? Specifically interested to see how you incorporate intent data to personalize the emails. Also, how many touches (emails, LinkedIn messages etc.) do you typically aim for?…
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Email Templates
Hello, We're currently in the middle of rolling out 6Sense and I was wondering if anyone has any outreach emails that they'd be willing to share? Specifically interested to see how you incorporate intent data to personalize the emails. Also, how many touches (emails, LinkedIn messages etc.) do you typically aim for?…
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B2B segment Set up Best Practices
Would love to understand others segment set up best practices, particularly when it comes to the number of key words and the # of times they need to be researched to be considered high intent?
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BDR Leader Coffee Talk
The BDR Leader Coffee Talk occurs at 9 AM PT / Noon ET every other Friday and is hosted by @Ernest Owusu and @gb. This virtual community series is exclusively targeted at BDR/SDR/Inside Sales leaders - managers, directors, VPs, etc. We cover topics of particular interest to these leaders, such as motivating teams,…
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Best-in-Class Data: Predictive Modeling and Analytics
6sense’s AI-driven models process and analyze billions of data points to identify patterns that are not identifiable by the human eye. These models update daily and continue to grow stronger and more accurate over time. 6sense's predictive models enable users to determine data inputs, and then let the data and machine…
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Best-in-Class Data: 6signal Graph for Account Identification
6sense includes industry-leading account identification capabilities via our patented 6signal Graph, which associates anonymous activity across devices, channels, and products to accounts to provide a complete view of anonymous account activity. The accuracy of 6signal is key, as match rates mean nothing unless you can…
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SAML/SSO Enabled, But Why Aren't Users Appearing in 6sense Once Added in Identity Provider (IdP)?
The first time a new user that has been enabled in your IdP logs in to 6sense via SSO, that user will then appear in 6sense User Management. New users are initially assigned the Insight User role, which has minimal access to the 6sense platform. You can then assign that user to the proper role within User Management in…
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Operationalizing 6sense: A 90-day plan
Check out this robust 90-day plan that Brainshark put together for operationalizing 6sense! Complete with areas of focus, program goals, 6sense features that line up with the initiatives, plans of action, things to consider, KPIs and more - this table maps out all of Brainshark’s priorities as it relates to 6sense and…
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6sense Rollout Best Practices
Sharing this awesome slide from our FKO (Field Kick Off) session with Julie Ryan, Business Operations at Glassdoor, about how Glassdoor is approaching 6sense rollout from all angles: Do you have any successful tactics you'd like to share?
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How to Turn Marketing Qualified Accounts into Marketing Qualified Leads
So, you’ve got a marketing qualified account (6QA). That’s great, but now what? The real magic happens when you turn that interest into a lead that your business development reps can call or email. Here are three solid ways to make that leap. 1. Enrich Contacts Before Handing Them Off to BDRs Timing is everything. Once an…
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6sense Achieves ISO/IEC 42001 Certification – A Milestone in Responsible AI
We’re proud to announce that 6sense has achieved ISO/IEC 42001:2023 certification for our Artificial Intelligence Management System (AIMS) supporting 6sense’s SaaS platform AI-powered features, including AI Email, Predictive Modeling, Workflows, Revenue Marketing, and Sales Intelligence. This globally recognized standard…
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🎥 Replay Ready! Blueprint for Digital Advertising: Smarter Strategy and Execution, Smarter Revenue
The replay from yesterday's webinar session, Blueprint for Digital Advertising: Smarter Strategy and Execution, Smarter Revenue, is now available! Watch it here. ICYMI: ROI·DNA’s Brian DeHaan and Liz McComas shared their tactical approach to building and optimizing digital advertising programs that cut through the noise…
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Why CTV Changes the Game for B2B Advertising: Better Performance, Smarter Targeting, Real Results
Video advertising continues to evolve in B2B marketing. As buying committees increasingly consume content on streaming platforms, marketers need new high-performing ways to reach them in these premium environments with brand-focused messaging. With CTV now available in 6sense, you can run full-screen, audio-on video…
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Benchmarks for Ads
We are trying to set benchmarks for ads within 6sense. It seems to be very different than benchmarks in other advertising platforms. Does anyone have benchmarks they would be willing to share? We are an EdTech company that sells software to Higher Education Institutions in the US.
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Gated vs Ungated Content on Web in EMEA Countries
In North America region, we have all of our marketing content/assets ungated on our website & campaign LP experiences. As we are looking to expand our GTM motion with a concentrated focus in the European countries for 2026+, I'm reaching out to understand the philosophy of what other 6Sense customers are doing in EMEA when…
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Big news: 6sense has been named a Leader in Forrester’s Conversation Automation Wave!
When we first introduced AI Email at 6sense, our goal was simple: help revenue teams have more meaningful conversations at scale — without sacrificing personalization or precision. That vision just got a major endorsement. Forrester has named 6sense a Leader in The Forrester Wave™: Conversation Automation Solutions for…
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Announcing Our Breakthrough 2025 Keynote Speaker: Jon Dorenbos
We’re thrilled to share that Jon Dorenbos — former NFL Pro Bowler, America’s Got Talent finalist, best-selling author, and world-class magician — will be taking the stage as our keynote speaker at Breakthrough 2025, happening Nov 11-14 at the Fontainebleau Las Vegas. Jon’s story is remarkable. After a 14-season NFL career,…
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Small Tweaks, Big Impact: Optimizing Your ABM Ads on 6sense
When clients ask us to review their account-based advertising campaigns in 6sense, the request is almost always an open-ended query: “Can you take a look and tell us how to make this perform better?” Over time, we’ve developed a consistent process for answering that question. In this post, we’re sharing the exact steps we…