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🎥 Roadmap for Scaling Your ABM Strategy: Webinar Recap & Recording
This week @tucker.stoffers, Senior Director of Growth Marketing, and @Talmage Egan, Director of Demand Generation, from BILL discussed how they successfully built and scaled their Account-Based Marketing program. Listen in to hear them share their GTM playbooks, pro tips, and amazing results! Here's the recording:…
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B2B-specific segment?
Am I missing it? Is there a way to signify in my segment that I only want to highlight B2B companies?
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Have Permissions, Can't Sync to Facebook Ads
I know. "Meta". I just can't bring myself to do it. On to the problem. I've gone through all of the setup steps. I have more permissions in Facebook than my manager who can sync segments to Facebook. But for some unknown reason, 6sense won't let me. I can sync to LinkedIn and Google - just not Facebook. What's happening is…
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Technographic Data in SI
Looking for more context/information on the new technographic data sources listed in the updated Sales Intelligence Platform. Ex. "human curated" & "people work description", as well as how the confidence score is calculated. Any guidance is very much appreciated!
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Display Advertising: Accounts Engaged Plummeting
Hi all, We recently updated the creative for our display ads, following best practices and guidelines but since that update, we've seen a precipitous drop in accounts engaged: What's rather curious to us is: Account reach is steady CTR and clicks are steady Spend has been steady I know accounts engaged is a composite…
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Content syndication leads mapping in Data Taxonomy
We run a lot of content syndication campaigns through our syndication vendors and it has been primarily a lead gen play. In transition to account based world which is focussed more on engagements, the question arises " Is content syndication still relevant?" and if so, how are other teams leveraging content syndication in…
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Personalizing Your Website for Meeting-Goers
I wanted to share a project that many RevCity citizens have directly engaged with…personalizing your Zoom redirect page for various 6sense segments, driving engagement post-meeting. Here's the experiences I have running inside of Mutiny: These experiences are called "redirect experiences," which push specific visitors to…
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6QA stamp on opp - what ways do you use this?
I have read the other revcity discussion posts regarding stamping 6qa on opps, the SF flow, etc. I am curious how any end-users have used these data points in a way that has been impactful to their business? And, did you stamp the start/end date of the 6qa or did you stamp the "age" in days? Is one data point used more…
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Why do some companies move backwards in buying stage?
I recently presented a segment report to our execs that showed the 6Sense Buying Stage of accounts in October 2023 that are in 6QA now. The October view showed 110 accounts in "Purchase" while the current view shows only 70. Is there a way I can tell my execs what caused 40 accounts to go backwards in buying stage? They…
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What does is mean if an account has nothing populated in Intent Score?
We have a couple of accounts in hubspot that have no data populated in their Intent Score. The few I've found seem to be in the Target Buyer Stage and also Low Profile Fit and also have not had any activity with either a marketing campaign or our website etc., Is this blank simply because they have yet to engage with…
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Ultimate Guide to Conversational Email
Hi Rev Heads! Did you know we have a neighborhood for Conversational Email? Whether you're looking to educate yourself on what CE can do for your team or you have questions about getting started or best practices, we have you covered. 🏃🏃♀️🌆Head on over to the neighborhood and interact with us! And check out our latest…
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Sales & ABX Alignment Ideas
Hello friends! I am working on continuous alignment of our ABX strategy with our Sales leaders. I have two bi-weekly calls — one for NORAM and one for EMEA Sales leaders. Most of the time I have strong attendance, but they are pretty quiet on the call. I cover the following topics: current and upcoming ABX campaigns…
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SFDC Visual Force on Account object not showing for 1 user
Has anyone experienced 1 single user not being able to see the 6sense Account Detail on their Account object? We have the visual force at the top of the object and I see other team members correctly see it, but 1 person does not. This user has the same role and permission sets as the other users.
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Marketo Static List - how do you use it?
Curious how other users are using the orchestration which sends a static list to Marketo Primarily, my curiosity is around the fact that 6sense simply pulls leads/contacts to a static list regardless of the status (disqualified, etc.)…I understand operationally that we would filter from within Marketo. If you use this…
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Unpublish a segment
How do I unpublish a segment in 6Sense?
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Cookiepocalypse, 3rd Party Cookies Going Away -- Impacts to Contacts
Our sales team is starting to get nervous around what the changes might look like, come July with the depreciation of third party cookies, for the quality and quantity of contacts we purchase from 6sense for outbounding within their 6QAs. And I find myself having long, sort of convoluted answers for the team, but I'd…
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Web Tag Health Check
If web tags aren't configured correctly on some or all of your websites, you'll miss precious web activity data, which is not recoverable. Want to check the health of your WebTag? While your 6sense Tech Support Team is always there for you, our RevCity Knowledge Base has a self-serve Knowledge Article waiting just for you,…
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6Sense Display Ads + Hubspot Reporting
We are currently running 6Sense display ads and attempting to build out reporting within our Hubspot instance by using segment names to identify which ad an account has engaged with. To do so we have to take these three steps with our current set up. Build the Engaged segment for that particular ad campaign within Hubspot…
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Best process for excluding non-relevant college and university personas from targeting?
Several of my company's product offerings align well with colleges and universities, however, we have a hard time targeting the key decision makers due to students and other non-relevant personas eating up ad spend and showing false positive signs of intent. I've tried narrowing down persona targeting in campaigns, but it…
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Frequently Asked Questions about Model Refreshes
What is included in a Model Refresh During the process, we’ll delegate a Revenue Technology Consultant to work with you closely within a predetermined time period, usually no more than 45 days. To ensure that at the end of this process your team is confident that your 6sense models are performing as best as they can be,…