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Building Connections: Why Joining Your Local RevCity Group is a Game-Changer
Hello RevHeads! 🌟 Let's Strengthen Our Local Connections! If you haven't yet joined your local user group in RevCity, you're missing out on a treasure trove of opportunities that could significantly enhance both your professional skills and your network. Here’s why being part of our community is a game-changer: Endless…
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6sense and Salesforce Integration Specialist
Type: Short-term Contract Location: Remote We are looking for a dedicated to optimizing our sales processes and enhancing our account-based marketing strategies. We are seeking a skilled specialist to help integrate and streamline our 6sense and Salesforce platforms. Responsibilities: Account-Based Model Transition: Assist…
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Can 6sense finally share a domain list available for advertising?
Sort of. At the very least, I’m hoping to bring you greater transparency into how we maintain inventory and shape traffic to give you peace of mind in where your ads run. The 6sense DSP has access to a broad range of inventory through all major ad exchanges, including Comscore’s ‘Top 100’ properties, business and local…
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Mapping Marketing Activities and Content to Buying Stages
Hello! I am working on a coordinated plan that outlines the buying stages and how we treat them differently. This is to be a shared document with Sales and Marketing so we are clear on who is responsible for each part of the buyer's journey. I'd love any input you have or suggestions for the bottom three sections - what…
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6sense // Google Campaigns
Hey 6sense Customers! Wanted to reach out and pick your brains on whether or not you've experienced this error when syncing segments over to Google. We're running two campaigns where one is serving, but the other is not even though they're running off the same 6sense segment. Has anyone run into a similar issue?
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Buying Stage - What assigns accounts to a stage?
Hi, Trying to understand why accounts are showing up in certain stages. Where can I see what goes into each stage? For example, purchasing stage did they receive a quote? Thanks, Justine
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Virtual Event: Reigniting Outbound Success
There’s a lot of industry chatter suggesting that outbound no longer works. Email opens are down. Clicks are down. Replies are going down. But what if we told you that 6sense’s outbound prospecting efforts are outperforming inbound? Join 6sense Senior Director of Sales Development @Ernest Owusu and Gabrielle Blackwell,…
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Pause 6sense Ads
Hi, I have created a 6sense campaign with four different ad groups. After some time, I have seen which Ads are performing better. I want to pause the worst-performing ads, but I don't know how to do it without deleting them. My concern is that if I delete them, I will lose the information on the Ads' performance. Does…
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Using Account Intent Scores in Lead Scoring?
While we have a 6QA process outlined at my organization, we do still have a traditional lead scoring/MQL model. Wondering if other organizations have both, and if so, do you leverage any account insights from 6Sense (like lead is associated with a 6QA → upscore it) to surface the right leads at the right accounts to your…
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Sales Intelligence People Engagement Trend Question
Hi all — Some of my sellers are seeing anomalies in the engagement trend metrics in the People tab of Sales Intelligence. It seems to be a pattern of contacts scoring an engagement trend up of +69 (no jokes!) but yet, when the seller looks at the reach and engagement activity that drove this sharp increase in engagement,…
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Sales Manager 6Sense Workflows
Hello Everyone, I have been using 6sense for a little over 5 years in multiple different roles within a software sales organization. I currently manage 8 AEs within a commercial mid-market business space and I'm curious to learn how other sales managers are guiding and coaching others adopting the practices of 6sense. So…
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6sense Segment A/B Testing
Our team is looking into doing some A/B testing with one of our segments to see how our marketing activities (emails and ads) move the needle on buying stages and/or meetings set. Our hypothesis is that those who are exposed to these marketing activities see higher velocity both through the buying stages and in holding…
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Advertising: Distribution by job title, how can I see other job titles?
Hi everyone! We're currently running a 1:1 campaign, including advertising. When checking at the account performance we see distribution by job level and function. I'm wondering if and how I could see other job titles that are engaging? For instance I would also be interested in other CXOs reached/engaged
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Displaying marketing activities in SFDC
I'm curious about how other companies are handling the display of marketing activities in Salesforce for leads/contacts who haven't engaged yet, such as email sends. I've noticed some instances where these activities are logged under "Activity" or as Campaign members (not a response). Could you share how you're ensuring…
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🎥 Roadmap for Scaling Your ABM Strategy: Webinar Recap & Recording
This week @tucker.stoffers, Senior Director of Growth Marketing, and @Talmage Egan, Director of Demand Generation, from BILL discussed how they successfully built and scaled their Account-Based Marketing program. Listen in to hear them share their GTM playbooks, pro tips, and amazing results! Here's the recording:…
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B2B-specific segment?
Am I missing it? Is there a way to signify in my segment that I only want to highlight B2B companies?
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Have Permissions, Can't Sync to Facebook Ads
I know. "Meta". I just can't bring myself to do it. On to the problem. I've gone through all of the setup steps. I have more permissions in Facebook than my manager who can sync segments to Facebook. But for some unknown reason, 6sense won't let me. I can sync to LinkedIn and Google - just not Facebook. What's happening is…
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Technographic Data in SI
Looking for more context/information on the new technographic data sources listed in the updated Sales Intelligence Platform. Ex. "human curated" & "people work description", as well as how the confidence score is calculated. Any guidance is very much appreciated!
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Display Advertising: Accounts Engaged Plummeting
Hi all, We recently updated the creative for our display ads, following best practices and guidelines but since that update, we've seen a precipitous drop in accounts engaged: What's rather curious to us is: Account reach is steady CTR and clicks are steady Spend has been steady I know accounts engaged is a composite…
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Content syndication leads mapping in Data Taxonomy
We run a lot of content syndication campaigns through our syndication vendors and it has been primarily a lead gen play. In transition to account based world which is focussed more on engagements, the question arises " Is content syndication still relevant?" and if so, how are other teams leveraging content syndication in…