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Art of B2B: Back to Basics: Creating an In-Market ICP Segment
In this 11-minute video, we take you through the simple creation of one of your most important segments: the in-market ICP. As stated upfront in the video, this video does assume you own Predictive; if you don't, we'll cover some creative ways to approximate your "IICP" (in-market ICP). The actual creation of the segment…
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Automox Increases Closed-won Deals by 88% with 6sense
Automox, a leader in cloud-native IT operations, successfully launched an outbound ABM strategy with 6sense, which has produced 51% of closed-won deals at the company. In our latest case study, Laura Partyka, Sr. Manager of Account-based Marketing, and Maddie Regis, Account-based Marketing Manager, dive deep into how they…
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New 2023 Annual Report: Unlocking the Revenue Potential of AI for B2B
B2B revenue teams have access to vast amounts of data and tools to improve their performance but continue to miss pipeline and revenue targets. Sellers and marketers are struggling to make sense of the massive amount of data they have access to, and they lack the technology to turn that data into actionable insights.…
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Tell us about a recent B2B buying experience.
Click here to tell us what your B2B buying experience was like. $10 Uber Eats for participating, plus you'll be helping make the B2B world a better place! https://shorturl.at/egN57
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Burning Reporting Questions? Join 6th St Live - June 15th
💥 Super excited to be hosting 6th Street Live on June 15th. UPDATE: Here's the recap and recording!
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Introducing ... Twin Cities User Group!
We're so happy to announce our first user group in the Twin Cities! A big shoutout to @Heidi Lear and the Calabrio team for hosting 🎉 When: June 28, 2023, from 4-6 pm CT Where: 241 N 5th Ave, Minneapolis, MN 55401 Topic: Coming soon, but it'll be great since @Lauren Johnson, 6sense is speaking! 🌟 Be sure to join the Twin…
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Earn your very own Luminary bobblehead!
The Luminary bobblehead is our highest form of advocacy achievement, and we want YOU to get one! 🌟 Ready to get started?! Sign up to join the program Become Next-Gen Marketing certified Earn 500 points here in RevCity Does 500 points sound impossible? It's not! The certification alone will give you 200 points 🙌 And we have…
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Salesforce Dashboards
Hi, looking to see if anyone would be up for sharing any dashboards created in Salesforce from 6Sense data that teams have found helpful!
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Prospecting Filters in 6sense Revenue AI for Sales
The 6sense Revenue AI for Sales solution has a lot of prospecting power built right in, so it's no surprise that I'm frequently asked exactly how users can slice and dice our database. I've broken down the filtering capabilities available to BDRs, AEs, MOPs professionals and more by our packaging tiers. Please find the…
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Coffee & Donuts: 6sense Revenue AI for Sales with Ernest Owusu
In case you missed the live event, join Ernest Owusu, Senior Director of Sales Development at 6sense will share how we leverage our groundbreaking new technologies to consolidate sales contact data and improve our sellers’ prospecting workflow. You can check out the recording at the bottom right hand of this page!
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🎥 Getting Sales to Adopt 6sense (Latane's Listening Tour)
Hey RevCity!! I'm on a Listening Tour with @Saima - we're visiting 30 customers in 30 days - and we've been hearing some common themes along the way. I thought I'd record a few videos for you all to address these topics! This quick video is all about how to get Sales to adopt 6sense. I've been hearing a lot of customers…
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6sense now offers PeerSpot intent data alongside our proprietary keyword-based dataset
We’re proud to be the first and only ABM platform offering native access to PeerSpot data. Now your sellers will have a competitive advantage thanks to actionable insights that identify the products prospects are actually researching. Enhance your intent dataset today by following these three simple steps. Looking for…
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New 6sense Glossary
Sharing an exciting update, we've recently developed a glossary on our 6sense website to help our customers get the definitions they need. You can visit it here - https://6sense.com/glossary/. We are hoping to expand the Glossary even further, so share if there are other terms you would like to see added here. Thanks!
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Explaining Predictive Stages to Sales
We've just recently signed with 6sense and one of my priorities is to achieve a level of 'organization readiness' while our custom model is being built. This includes helping the Sales and Marketing teams understand the 4 In-Market predictive stages. I'm familiar with the various ways 6sense defines/describes these stages,…
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6sense + Integrate Integration
Integrate and 6sense have teamed up to change the name of the game when talking about ABM in 2023 and beyond. Providing joint customers the product functionality of automated target account list imports across channels - the integration between Integrate and 6sense's platform gives mutual customers the access to quickly…
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Tips for Utilizing G2 + 6sense
The G2 + 6sense integration allows for more visibility into target accounts with all of your intent data available in one system. Internally, our teams use G2 intent in a lot of our campaigns. More specifically, we use the "Product Profile Pageviews" and "Comparison, Alternatives, and Ad Pageviews" filters for later…
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Ad Types Explained
6sense supports five different ad types: Banner ads Animated HTML5 ads Dynamic HTML5 ads Native ads Video ads Which ad(s) you should run depends on campaign objective, creative bandwidth, and other factors. You can find more on each ad type -- including examples -- here or by clicking any of the links above.
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Help Measuring Pipeline Impact for both Known and Unknown Contacts Engagement
B2B small SaaS software company here. We have the most basic version of 6sense (not Predictive). In order to justify the cost of 6sense to the C-Suite, I need to show the impact of our campaigns on the pipeline - not only at the account level but also down to the exact Contact. This is because we're still trying to gain…
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6sense research e-book: Understanding Buyer Behavior
Hi all - We have a new publication from our research department we'd love to tell you about. This e-book uses recent research to make the case that you to be looking at more than MQLs/leads. Specifically: The buyer is a big group of people, so focusing on just one, the MQL, doesn’t make sense And we discuss the 3% form…
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How to Write Effective Sales Copy
This nifty how-to article contains practical tips for writing better copy. It's officially aimed at Sales Reps and BDRs, but the info is helpful for anyone! Topics include: Normal words vs formal words What's in it for the reader Getting to the point Structure (bullets, italics, etc) 3 editing tips Check it out today:…