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📚Deepwatch's Success with 6sense in Partnering with AWS
Leading cybersecurity company, Deepwatch, built a partner strategy with Amazon Web Services (AWS) from the ground up. With the help of 6sense, Deepwatch's AWS alliance has resulted in: From 0 to $8 million in AWS-originated pipeline in one quarter 300% increase in account mapping sessions Partner of the Year nomination…
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Customer Expansion Campaign Advice
Hey RevHeads! In 2024 my team wants to leverage 6sense for customer expansion/upsell/cross-sell campaigns - We've previously only used 6sense for new business… Are there any tips and tricks or articles/documents you can point us to understand how to best leverage 6sense for upsells? One top of mind question is how do we…
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📚JLL's Global Expansion Strategy Reaches a 70% Account Engagement Rate with 6sense 📰
Jones Lang LaSalle (JLL), a global real estate services company, saw a unique opportunity to support enterprises looking to establish or expand Global Capability Centers (GCC) in APAC. So, they leveraged 6sense to discover intent from buying centers in India. In just 45 days of using 6sense, JLL saw impressive results:…
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How Hyland Leverages 6sense and 2X to Maximize ROI
Before implementing 6sense, Hyland lacked the intent data needed to create a highly-personalized account-based strategy. With the help of 2X, a Tier 1 6sense services partner, Hyland now uses 6sense to run a hyperpersonalized, omnichannel digital marketing engine that produces impressive results, such as a: 60% increase in…
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6sense + Mutiny - FTW
With all the hype around Mutiny following their Surv-ai-or event I was curious how folks in the 6sense ecosystem were using the tool. From my perspective on the BD & GTM side I think the most powerful piece of the Mutiny - 6sense integration is that 6sense segments pop up right in the Mutiny UX and you can then create…
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Exciting News: 6sense meet Acquia Personalize
Earlier this week Elevated Third was excited to announce the new 6sense + Acquia Personalize connector that we built in partnership with 6sense and Acquia. Now any 6sense user can connect their data to Acquia Personalize - 6sense intent signals, campaign engagement, and AI decision making will be informing what is the…
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How 6sense and 2X Transformed Sandler's ABM Strategy from 0 to Revenue in Six Months
Sandler had invested in multiple technologies and had a world-class revenue team, but they needed to bring everything together with in-depth data to understand the customer journey. Therefore, Sandler implemented 6sense to orchestrate their ABM rollout, with support from 2X, a Tier 1 6sense Services Partner, to fill in…
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Creative Ads Review to Boost ROI (October 2023)
Looking to improve your ads to increase engagement and performance? The 6sense Creative Services team can help! Share 1-2 ad creatives in this discussion thread and we'll provide actionable insights to optimize elements like copy, visuals, and CTAs. We can even draft you copy ideas and, where relevant, show you new designs…
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6sense Product Roadmap Frequently Asked Questions
This post describes some of the frequently asked questions on the interactive product roadmap and our responses to those. If you would like to understand how to access the roadmap, visit this related post. Frequently Asked Questions Q: Is this the full roadmap? Why are the features we requested missing? I've sent multiple…
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How are you handling multi-source attribution/influence?
It's that time of year where our marketing leader gets inundated with requests for attribution reports. We have several fields that we use for that purpose, but each one reports slightly differently. I'm about to use the L word, but here it goes: We're currently using various fields: original lead source, latest lead…
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📺 Sprout Social On Reaching Customers Faster with 6sense
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How to use 6sense Campaigns for LinkedIn to test your favorite account segmentation strategies
In a recent post, we discussed some primary benefits of using 6sense Campaigns for LinkedIn, one of which is testing different account segmentation strategies. The idea here is to start with a small budget and look at performance before going all in on one segment. For instance, let's say you want to target 3 different…
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Which LinkedIn advertising feature is right for you? 6sense Segments vs 6sense Campaigns for LI
This week, we expanded our partnership with LinkedIn so now you can build, launch, and manage LinkedIn campaigns directly within the 6sense platform. This makes it easier for you to test and learn how 6sense dynamic segments can optimize your paid social channels. Not currently running LinkedIn advertising or just getting…
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What are you dying to know?
Hey, Revheads 🤓 If you didn't know, we have a monthly ask-me-anything session with senior members of the 6sense marketing team where they share how they use the 6sense platform. While I was thinking about scheduling September's session, I thought, "Who better to ask than the RevCity community?" So now I humbly come to you…
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How do you balance the internal emphasis on MQLs with your ABX efforts?
I'm still fighting the good fight here. How do you balance the requirement for 600+ MQLs/month with minimal impact on your ABX efforts while also fighting the good fight against the MQL? As I was falling asleep, I had a thought - let's orchestrate the acquisition of strong profile fit accounts (or maybe moderate/strong) at…
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LinkedIn Post - Demonstrating Marketing's Impact to Business Outcomes
Hi everyone, I wanted to share some great content from our friend & customer Leslie Alore, who is the Global VP of Growth Marketing at Ivanti. She is a brilliant mind who has prioritized growing & perfecting her methodology for measuring revenue-based marketing outcomes and aligning to business objectives. Leslie is…
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Can you see ad campaign activities on the timeline in Sales Intelligence?
No, the Timeline in Sales Intelligence does not show any advertising campaign activities (impressions or clicks). And I think that's good. If the Marketing team is doing a lot of display advertising, especially to ICP and In-Market ICP accounts, you may have 100s or 1000s of impressions across all personas within an…
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GA4 Company Data Troubleshooting with Brandon
Hey everyone! A few of you have reached out with issues getting your 6Sense company details data into GA4 as user properties. I'm happy to help. I wanted to take this out of the official 6Sense post on the Google Analytics implementation to avoid crowding the thread. Please feel free to reach out here, post your…
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Art of B2B: Back to Basics: Creating an In-Market ICP Segment
In this 11-minute video, we take you through the simple creation of one of your most important segments: the in-market ICP. As stated upfront in the video, this video does assume you own Predictive; if you don't, we'll cover some creative ways to approximate your "IICP" (in-market ICP). The actual creation of the segment…
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Automox Increases Closed-won Deals by 88% with 6sense
Automox, a leader in cloud-native IT operations, successfully launched an outbound ABM strategy with 6sense, which has produced 51% of closed-won deals at the company. In our latest case study, Laura Partyka, Sr. Manager of Account-based Marketing, and Maddie Regis, Account-based Marketing Manager, dive deep into how they…