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🎥 BLUEPRINT #8 Webinar Replay Ready! Anatomy of an Integrated Campaign
The replay from today's webinar session, Anatomy of an Integrated Campaign, is now available! Watch it here. ICYMI: Siloed teams sink campaigns. When marketing and sales run uncoordinated plays, you get chaos, missed signals, and mediocre results. This session breaks down the 6sense playbook for integrated campaigns that…
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🎥 Replay Ready! 2026 AI Marketing Strategy: All Action, No Hype
The replay from today's webinar session, 2026 AI Marketing Strategy: All Action, No Hype, is now available! Watch it here. ICYMI: While everyone talks about AI, few marketing leaders know how to activate it for revenue growth. As LLM search reshapes buyer discovery and anonymous research dominates the funnel, your 2026 AI…
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🎥 Replay Ready! 2025 B2B Buyer Experience Report: How AI Is (and Isn’t) Disrupting Buying Journey
The replay from today's webinar session, The 2025 B2B Buyer Experience Report: How AI Is (and Isn’t) Disrupting Buying Journeys, is now available! Watch it here. ICYMI: 6sense’s Head of Research & Thought Leadership, @Kerry (Kerry Cunningham) and Marketing Research Analyst, @saraboostani (Sara Boostani), delve into the…
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Located in the NYC metro area? Join us for an Exclusive Executive Mixer in May!
On behalf of 6sense, Marketbridge, and Sloane Staffing, we are hosting an exclusive group of Sales and Marketing leaders for a private Happy Hour on May 15 in New York City. We'd love to see our RevHeads there! You can expect high-value conversations, exclusive insights, and top-tier networking. When: Thursday, May 15,…
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Breakthrough '25 Call For Speakers = NOW LIVE
You heard it here first - the Breakthrough '25 Call For Speakers is officially live until May 14. Submit your nomination now! Breakthrough, 6sense's annual user conference, is all about unlocking new possibilities, scaling success, and multiplying what matters—whether that’s pipeline, revenue impact, marketing efficiency,…
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🎥 Replay Ready: What’s Next? Reveal | Intelligent Workflows in Action
The replay from today’s What’s Next? A 6sense Reveal is now available! We loved showcasing how our new Intelligent Workflows product will help you automate what matters and drive more pipeline—without the busywork. It'll be available to all 6sense ABM customers in the coming months.…
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RevHeads Unite! We want to hear from you!
Hey RevHeads - We want your take! How would you define a RevHead to a friend or peer? We'll highlight your answers at Breakthrough along your name, title, and headshot. Share your ideas with us by Wednesday! Here are some ideas to get the inspiration going. RevHead noun A 6sense superfan who is utterly obsessed with…
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See you at Dreamforce?
Hello! I joined the 6sense team two months ago and am leading our Customer Marketing team. If you're heading to Dreamforce this week, I'd love to meet up with you and introduce you to some of our customer marketing team members. Drop a comment below if you'll be in San Francisco and I'll find a time for us to connect.…
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Just Announced: Partner of the Year Award Finalists!
Partners of 6sense work tirelessly to help customers maximize their ROI and achieve their goals. Whether through strategic consulting, managed services or specialized tech integrations, they play a critical role in extending the value of 6sense. Let's celebrate this year's Partner of the Year Award finalists! HubSpot…
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Announcing 2024 Breakthrough Award Finalists!
🏆 ABM Program of the Year: Flexential, HPE Aruba Networking, NinjaOne, Shell Lubricants 🏆 Fastest Time to Value: Corporate Visions, Folloze, Sift 🏆 Ad Campaign of the Year: Ivanti, NinjaCat, Qualcomm 🏆 Nimble Marketing: Expereo, Folloze, Tackle.io 🏆 Ecosystem Fusion: Blue Yonder, Pantheon Platform, Vertex Inc. 🏆 One…
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🌍 🤝 Unlock the Power of Community: Join Your Local 6sense User Group Today!
Hello, RevHeads! Are you eager to supercharge your 6sense skills and connect with fellow marketing, sales, and operations pros? Dive into your local 6sense User Group and discover a world of knowledge and networking right at your RevCity doorstep! 🎉 Why Join? 🤔 User groups are your golden ticket to: 📚 Learn: Dive deep into…
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CALLING ALL BREAKTHROUGH AWARD ENTRANTS - the submission deadline is one week away - July 26!
Every single day we hear stories from teams who have used 6sense to bring their sales and marketing teams together, or execute an Ad campaign with phenomenal results, or greatly improve their GTM efficiency. Now's the time to share your team's success and earn some well-deserved recognition with a Breakthrough Award! There…
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🚀 Upcoming Virtual User Group - Dive into 6sense Highlights with Tara Dacci from Calendly
We're thrilled to invite you to our Virtual User Group on July 18th, with both EMEA and US friendly sessions: EMEA: 2 PM BST US: 11 AM PT 🌟 Event Highlights: These sessions will be packed with rich content straight from a user just like you! Tara Dacci, Sr. Marketing Operations Manager at Calendly, will share her insights…
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Leave a Review. Get Cool Swag!
Yep. Simply complete a product review on 6sense at one or more of the sites below and send me a screenshot confirming your completion. (Reviews are anonymous.) I’ll add a new badge and RevCity points to your profile for each review you complete! What do you say? Gartner Peer Insights G2 – RevAI for Sales G2 – RevAI for…
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Hot off the Press: The 6sense Governance Guide
👋 Hi Rev Heads! I wanted to share a helpful guide designed to help customers optimize the performance of their 6sense instance and predictive models. It includes administrative best practices, a checklist, and recommended frequencies for each task. Topics include: Segment management Segment audits Campaign audits Keyword &…
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Always On Workflow
Hey, we’d like to run an Always-On Workflow in 6sense across different industries and buying stages. For syncing accounts to HubSpot, our plan is to use the “Add to HubSpot MAP” action so we can send them to a static list in HubSpot. However, in 6sense we’re unable to select the list, because it appears to be expecting…
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How Marketing Teams Use Sales Intelligence to Identify and Activate MQLs
What is Sales Intelligence for Marketing? Sales Intelligence (SI) is a 6sense Revenue AI capability that helps Marketing teams identify which accounts are actively in‑market, understand buying intent, and prioritize where to run campaigns for maximum impact. For Marketing, think of Sales Intelligence as a targeting and…
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Quick Hits: Events Planning with 6sense, Part 1
Hi Folks! I’ve been coaching a few clients on how to go about this, and it can be an expansive topic. So, I’m starting a “quick hit series” to make it digestible and shareable in the hopes it is helpful to you all. Introduction: Events are a significant investment for field marketing teams. Many organizations may plan…
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Why 6sense Campaign Reporting Doesn't Match Google Analytics or Adobe Analytics
It's common to see differences between campaign reporting in 6sense and website statistics in GA (or Adobe). While these platforms provide valuable insights, they measure different parts of the digital journey using different methodologies. In simple terms: 6sense measures advertising delivery and engagement and removes…
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Running ABM Advertising in Europe: What B2B Marketers Need to Know
Running account-based marketing (ABM) campaigns in Europe comes with unique challenges that differ significantly from a U.S. focused program. From privacy regulations to multi-country execution and platform specific nuances, marketers need a thoughtful approach to succeed. Below, I break down the key considerations across…
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Last Exit Node in Workflow - Need Help
Hi all, I am wondering how people are finishing the last exit node in their workflows. I am currently working on a workflow audiance: Potential Customer - Not in CRM I am trying to decide whether my last exit node for my Decision Purchase stage, but low intent, should be on the timer node with "do nothing" or an action…
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Why Timing + Relevancy matters in GTM – is it a "Shoe In"?
I recently had an experience I thought might be great food for thought, for aligning intent + timing + relevancy. I’ve been interested in a competitive athletic event, and it requires “special skills” but more importantly, special shoes. Shoes that support speed, traction and stability. So, my research process went about…
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[RevLabs Live Recap 🎥] Audience Workflows: Your FAQ, Answered
Thanks to everyone who joined our very first RevLabs Live session! We kicked things off by discussing everyone’s favorite Olympic sports (who knew curling was so popular?! 🥌) and then jumped right into the most common Audience Workflows questions we hear from customers. Our AWF experts, Sean, Stephane and Bailey…
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List of countries included in each region for SI filter "Global Region"?
Is there documentation with a list of countries that are included in each region of the SI filter "Global Region"? I've looked but am unable to find this. Any help understanding what countries are encompassed in each region would be greatly appreciated!
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Tracking Pixels: How to Turn Multi-Channel Campaigns into Account Intelligence
Most B2B marketers run campaigns across multiple platforms, many of which live outside of 6sense. But here's the challenge: those platforms live outside your ABM infrastructure, which means you're flying blind on which target accounts are actually seeing your ads. Tracking Pixels solve this problem. They're the fastest way…
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[Data Packs] Snowflake to Hubspot DataStudio
Hello, Any Hubspot users set up an external connection to their Snowflake Data Share app to Hubspot's DataStudio? I'm looking at ways to ingest data packs into Hubspot as a way to leverage 6sense Data in workflows and automate data insights.
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6sense Compliance Highlights: 2025 Year in Review
As we reflect on 2025, we’re proud of the progress made in maintaining and advancing our security, privacy, and responsible AI programs. Below are the key certifications and validations achieved for 2025. (“New” indicates certifications added in 2025) ISO/IEC 27001:2022 Surveillance Audit: Successfully completed annual…
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Happy New Year, Everyone!
Happy New Year! May your pipeline be full, your segments tight, your ads cheap, your calls and emails answered, and your CRM data clean and updated in a timely manner.
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When to Use: Smart Form Fill or Data Workflows?
Hi 6sense Community! One of the most common topics I discuss with customers is how to best leverage data enrichment - especially when it comes to capturing accurate information at the right time. When it comes to enrichment, two popular approaches often come up: API-based form enrichment and automated data workflows. Both…
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Country vs. HQ Account Creation
In my experience as a Solutions Consultant, I’ve seen many different ways organizations structure their accounts to support their GTM strategies. Some organizations prioritize country-level hierarchies, while others consolidate everything under a single global HQ. Understanding how 6sense approaches account identification…
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6sense Achieves GDPR and CCPA Validation
We are pleased to announce that 6sense has successfully renewed its annual third-party GDPR Validation and achieved new third-party CCPA Validation through TRUSTe LLC, a subsidiary of TrustArc, a recognized leader in privacy compliance solutions. These independent validation assessments confirm our compliance with: EU…
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How to use Intelligent Workflows (IWF) to inform your next GTM motion
Planning a buyer’s journey is often a challenging task with countless touchpoints and ever-evolving customer expectations. The task of mapping out each stage demands adaptability and precision, as even small missteps can lead to missed opportunities or disengaged prospects. This is where IWF can help kickstart things for…
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Black Duck Creative Review
Hello, please review the attached banners. These banners are for bottom-of-funnel audience promoting our software product. The goal is to drive users to request a demo or request pricing from https://www.blackduck.com/platform.html. Any recommendations on creatives on landing page would be great. Thanks!
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How to Turn Marketing Qualified Accounts into Marketing Qualified Leads
So, you’ve got a marketing qualified account (6QA). That’s great, but now what? The real magic happens when you turn that interest into a lead that your business development reps can call or email. Here are three solid ways to make that leap. 1. Enrich Contacts Before Handing Them Off to BDRs Timing is everything. Once an…
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Turn Breakthrough Insights into Rewards: Publish a New Workflow and Earn a Gift Card!
Breakthrough was packed with ideas on how Audience Workflows can help you multiply what matters - now it’s your turn to put those learnings into action! We’d love to reward you with a $50 gift card for taking the next step and publishing your own workflow! The gift card can be redeemed across many different vendors such as…